Color Quotient Aug 2014 - CQ16

Page 1

Issue 16

Aug 2014

Sunburst


www.asianpaints.com/cq

Oasis of Colour

ONLINE RECENT

INNOVATION

INDIA CONNECT

IN FOCUS

INSIGHT

INSPIRATION

OASIS OF COLOUR is a look at the colourful Saguaro resort in Palm Springs, which stands in polychromatic contrast to its muted desert environment. To view this article, along with exclusive Colour Quotient features, access the online platform at asianpaints.com/cq


CONTENTS

INSIGHT Sunburst Two leading creative professionals provide insights into creating radiant colour palettes around the issue colour, Orange Peel–7957. Amrita Nambiar

Som Sengupta

10

CQ 16 IN FOCUS Signature Surfaces Introducing Nilaya, an exquisite range of wall coverings from Royale Play.

04

Open Your Mind To The Magic of Colour Colourpro introduces Inspired Interiors, a tool that allows you to explore colours and build the perfect colour palette.

15

INDIA CONNECT 35 Colour Palate

The second instalment in this series explores the colours and cuisines of West Bengal and Odisha in the East, and Gujarat and Goa in the West.

INSIGHT 18 The Colour Resource Index

Colour resources from around the world, handpicked for utility and inspiration.

G7 0Y

G6

G50Y

24

G40Y

G30Y

The Natural Colour System Learn how to use the Natural Colour System (NCS) to ensure colour accuracy across mediums and materials.

0Y

28 Silent Lights

Y G80 90Y G Y

Y10R Y20R Y30R

90 80 70

R30B 5

R

Y50R

Y6

Y70R 0R

Y9

R10B R20B

40

Y40R

R 0 Y8 R 0

60 50

2

An installation in Brooklyn, New York that uses light and colour to reclaim neglected urban spaces.

30

10

15

20

INSPIRATION 14 Colour Love

Featuring The Bihu Collection—notebooks that celebrate Assamese textiles.

ASK ASIAN PAINTS Product Query

40

19 Booked

Spatial design of the Oxford Bookstore in New Delhi by Normal Studio.

33 Snapshots from Salone 2014

Unlike Design Co. shares highlights from their visit to the annual furniture fair in Milan.

ON THE COVER

Light brings life into a space, suffusing it with warmth and energy. This issue’s theme, Sunburst, celebrates the transformative power of light, whether natural or man-made.


COLOUR MAP

Colours are rich in inspiration—each colour carries with it a multitude of meanings, associations, and connotations. Colour Map is a visual map of ideas originating from our issue colour, Orange Peel‒7957, to inspire and kick-start your creative process.

ORANGE PEEL–7957

EARTHBOUND 2

5

1

3 1 Surface patterns and textures

echoing earth elements. 2 Handwoven rugs and mats in

jute and cotton. 3 Glazed ceramics add bright

accents to muted decor. 4 Platters with aromatic dried

leaves and flowers. 5 Warm shades on the wall in

combination with neutral shades of brown and grey.

Old Brick–8613 | R 138 G 78 B 55

Silver Glaze–9482 | R 177 G 182 B 178

4

Earthbound Colour Palette

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.


1

2

4 3

1 A medley of subtle patterns in

muted colours. 2 Use pale colours and textures to

create a dreamy look. 3 Combination of pale orange and pink

curtains soften incoming light. 4 Unglazed ceramic artefacts.

REVERIE Daylight–8026 | R 255 G 222 B 200

Glimpse Of Spring–7722 | R 215 G 225 B 185

Reverie Colour Palette

SIZZLE

2 4 6 1 Solid colour mood walls. 2 Cushions in rich pink with bright

embellishment. 3 Geometric prints in vivid colours. 4 Coloured accent furniture to strike

contrast against bright backdrops. 5 Quirky decor accessories. 6 Graphic prints as framed art.

3

1

Lily Gold–7942 | R 255 G 200 B 43

Shocking Pink–8126 | R 224 G 103 B 147

Sizzle Colour Palette

5


IN FOCUS

With an exquisite range of wall coverings, Nilaya enables designers, architects, and individuals to reimagine the walls of homes, offices, and public spaces.

Signature A

wall covering does much more than just cover a wall—it brings it to life. Texture, technique, material, and motif come together to create unique surfaces. Nilaya is an exquisite new offering from Asian Paints, a perfect blend of our rich understanding of surfaces and the Indian aesthetic. Nilaya reveals a world of inspiration, where design, material, and technique come together. Nilaya’s range of signature surfaces— wallpapers, wall coverings, decals, borders, and paintable wallpapers—is curated from the finest manufacturers around the world.


4–5

GLOBAL • INDIAN Nilaya sees surfaces through a global lens, discovering the finest strands in a web of artistic cultures, with its roots firmly planted in India, where a rich heritage of traditional crafts grows alongside a burgeoning contemporary design environment—two worlds that Asian Paints identifies with equally. Nilaya celebrates design in every form— whether it is hand-painted folk art, large-format surface printing, or delicate gold leaves woven into wallpaper. CREATE • CURATE

Surfaces

Nilaya is a curated collection, with surfaces handpicked from the best manufacturers and designers around the world. This effort goes beyond trends, defining a style based on cultural contexts and guided by aesthetic instincts. The vast range of printing techniques employed by Nilaya products is an indication of the collection’s diversity—from hundred-yearold surface presses to modern digital presses, and rotogravure to rotary screen printing. We celebrate the original—in our designs and in ideas that will eventually translate into Nilaya’s signature surfaces. SURFACE • IN-DEPTH The process of installation is just as important as the selection of the right colour or pattern. Asian Paints, with over 70 years of insights into surface materials, technology, and consumer needs, knows what goes into making surfaces beautiful. These insights have led us to provide a range of installation tools and materials, as well as to invest in training wallpaper installers in all major Indian cities. This ensures that you will always have access to a well-trained, well-equipped Nilaya installer in your city.


IN FOCUS COLOUR QUOTIENT 16

THE NILAYA PRODUCT RANGE Nilaya features over 2,600 handpicked patterns, presented across 34 pattern books, spread over a wide spectrum of colours and materials.

Designer Series Exquisite surfaces that elevate a wall to a piece of art. Choose from a wide range of natural materials—jute, fabric, grasscloth, glass beads, metallic tiles, mother of pearl, and more.

Wall Coverings A range of patterns, textures, finishes, and acrylic print effects, available in various materials such as paper, vinyl, fabric, and organic materials.


6–7

Kids Series A range of patterns for children’s spaces, from baby rooms to hangouts for teenagers, including a range of official products licensed from Disney and Marvel.

Paintables A range of white patterns, borders, and textures that can be installed on the wall and painted in any colour. These wall coverings are also repaintable, making it easy to get a new look. The possibilities of customising these paintables with metallic paints, brushes, textures, or special rollers are infinite. Paintables will help make your walls truly unique.

Decals Reusable stickers available in numerous designs, sizes, and shapes. Decals are an engaging do-it-yourself product which can easily be pasted, removed, and repasted on any kind of surface. From a quick room makeover for a party to a complete theme for a room, decals used by themselves or paired with other wall coverings, are the solution.


IN FOCUS COLOUR QUOTIENT 16

NILAYA SPRING SUMMER 2014 Nilaya curated collections feature our pick of the top colours, patterns, and materials for the season. The first such collection, Nilaya Spring Summer 2014, is the definitive guide to the coolest

The Evergreens

wall coverings for interiors. The collection features nearly 200 patterns across five themes—The Evergreens, The Connoisseur, The Forever Young, The Architect, The Eclectic, and The Bohemian.

The Connoisseur

The Forever Young

All swatches are printed representations and may vary from actual swatches. Please refer to the Royale Play Nilaya catalogue for the complete collection and exact swatch reference.


8–9

The Architect

The Eclectic

Nilaya was first showcased to select designers in February 2014 at India Design in Delhi and at the exclusive launch preview at Mehboob Studios in Mumbai which featured the Spring Summer 2014 collection. As part of Nilaya’s cycle of innovation, the range is constantly evolving and new patterns will be added to the collection every six months.

The Bohemian

To order your personal copy of the Royale Play Nilaya catalogue, or for more information on the Nilaya range, please get in touch with your Relationship Officer.


INSIGHT

Across time and cultures, the sun has been revered as an omnipresent life force, and its light rays, a messenger of its vitality and power.

AMRITA NAMBIAR Founder & Designer OLIE

1

Cushion covers featuring OLIE’s whimsical patterns.

2

Cushion covers from OLIE’s Heartlight collection.

3

The Lailie lamp with patterns from OLIE’s Heartlight and Windsong collections.

1

3

Amrita Nambiar is an illustrative designer, trained formally in fine arts, with a specialisation in graphic design. After an initial stint of working with design consultancies in Bangalore, she moved to Pondicherry as a communication designer for the lifestyle brand, Hidesign. At Hidesign, she conceptualised and created the brand’s first series of limited edition handpainted bags. Her illustration series, titled “The Deadly Ego” adorn the walls of Hidesign’s flagship store in Pondicherry. Amrita’s time in Pondicherry provided her with a glimpse of a lifestyle that was miles away from the bustle of city life. This inspired her illustrations, and the desire to infuse that ethereal, unpredictable beauty and meaning into spaces through her lifestyle accessory brand OLIE. 2

SHOWCASE OLIE was born whilst I was sitting, pencil in hand, by the sea in idyllic Pondicherry. The simple lifestyle, the magic of the mundane, the art of dreaming—everything that you had the time for in Pondicherry—I wanted to transpose that magic into harried city lives. A reminder of the whimsy that is impermanence. Similar to the Sunburst theme, the designs are a celebration of joy and life around us. Every print is the result of an inspired illustration and a slow translation from sketch to product. A short verse accompanies each print, and it is for the viewer to interpret them as they may.

The Roots and Wings collection tells the story of the flying fish at the end of its journey—joyful, for it has found the lotus, or nirvana, at the root of the tree called life. The large floor cushion covers carry hibiscus thread tie ups and the table runners show off beautiful combinations of printed fabric with natural banana fibre. The Lailie lamp, designed to throw enigmatic shadows, is a new addition to the OLIE range. The body of the lamp is made of a beautiful textured fabric with whimsical prints, the cap is handwoven and made of banana fibre that is twisted by hand.


10–11

T

his issue’s theme, Sunburst, is inspired by the warmth and life that sun elements infuse into their surroundings, and together with designers Amrita Nambiar and Som Sengupta, we explore its colour expressions.

“Colour is one of the most beautiful and important features of an OLIE accessory. It starts at the very beginning, when I illustrate for the products. I usually use watercolours for my initial sketches and choose the palette for each collection. I then work with talented women artisans who bring my illustrations to life on fabric. Pots of gorgeous colours are mixed to create the perfect, unusual shades that make a cushion cover or lamp stand out as unique and beautiful. The teals, olives, bright yellows, and indigos in OLIE’s first four collections are strong colours, each complementing the other in different prints, bringing out the best in each other. The hand-printed fabrics are then combined with natural fibres to create a signature OLIE product.” 4

4

Colour inspiration for Amrita Nambiar’s colour palette.

MY SUNBURST COLOUR INSPIRATION Sunburst makes me think of all the things that can lift my spirits with just a glance. A pop of bright colour, perhaps a tree of yellow flowers—arresting, bold, and infinitely cheerful. How can that image fail to bring a smile to the face? Every space needs to derive its warmth from a source, and a warm, bright colour can do wonders for the mood of a room. Be it a whole wall in a block of colour, or accents and accessories in warm shades of olives, greens, bright oranges, pinks, and the ever cheery yellow—they can bring a room to life. I am in love with yellows, bright oranges, sap greens, corals, and hot pinks and enjoy mixing them up with neutral colours such as greys, whites, and indigos. Throw in some natural foliage and there is no way you can go wrong with a space.

Iced Kiwi–7569 | R 145 G 227 B 201

On a recent trip to Bangkok, I saw a lot of bright oranges on beautiful temples with ceramic inlaid work, teamed with other bright colours such as pink, green, ochre, eggshell white, and blue. It was a gorgeous collection of colours, and they complemented each other beautifully. For my Sunburst palette, the central colour is a warm blue-green reminiscent of the sky and the sea and has a classic vintage feel. A pop of colour is brought in with the orange—a fresh burst of colour that makes you think of the glorious Flame of the Forest flowers. The coral pink is fresh, flowery, and still retains a bit of orange in it. Together with the orange, it reminds me of a beautiful sunset when the sky retains a bit of both colours and is a breathtaking sight with its beautiful amalgamation of colours.

Orange Peel–7957 | R 255 G 154 B 5

Satin Pink–8062 | R 243 G 119 B 115

Amrita Nambiar Colour Palette

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.


INSIGHT COLOUR QUOTIENT 16

SOM SENGUPTA Founder & Designer Zeppelin Design and Environments

5

The Hiatus bar at Qutab, New Delhi.

6

Orange onyx and subtle lighting add drama to the interiors of the bar at Qutab.

7

The Beer Cafe at Cyberhub, Gurgaon.

Som Sengupta is a graduate of the National Institute of Design, Ahmedabad. He is one of the founding partners of Zeppelin Design, a strategic design consultancy, founded in 2008. Apart from branding, he has been involved in a wide range of spatial design projects catering to the luxury, retail, and hospitality sectors. Som’s multidisciplinary approach has been the bedrock of his design style, combining graphic design expertise with contemporary space design sensibilities, and technical know-how. Modernism, Futurism, and science fiction are amongst his primary sources of design inspiration.

6

5

“Colour is one of the key tools a designer has to express his ideas. For us, colour is about expressing a mood, a thought, and often a layer of comfort and belonging. Colour is omnipresent, you cannot choose not to use it. Concrete, wood, paint, light, and darkness are all colours as much as textures. We start our interior design projects with sketches to give shape to our ideas. Some basic colour directions often evolve at this stage. Material and colour boards are then created, often along with three-dimensional virtual mock-ups, to communicate the experience of a space to clients.”

7

SHOWCASE We have been commissioned as design consultants on various hospitality projects across the country. Our approach to lighting spaces drives our signature style. Hospitality demands warmth, and therefore attention is given to create zones of activity defined by light. Both natural and artificial lighting need to be planned in tandem to arrive at mood enhancing results. The play of sunlight through the day and its interaction with colours used on surfaces, are key considerations while designing spaces that are open to sunlight and its influence. We designed The Hiatus fine dining space at the Clarion Collection–Qutab, in New Delhi. For the outdoor patio, we used a

combination of tensile sun-shades, wooden rafter fencing and outdoor plants, to create a soothing sanctuary for the guests in the midst of the city. Indoors, faux backlit orange onyx was used at the bar, to create drama in a low lit environment. The Beer Cafe located at Cyberhub, Gurgaon presented us with the challenge of working with glass on three sides. We planned the bar right in the centre with the kitchen block, to let the outside seating flow into the indoor spaces. The result was a comforting, all-day cafe environment that looked cheerful and allowed maximum natural light into the space.


12–13

MY SUNBURST COLOUR INSPIRATION 8

To me, Sunburst means freshness of thought and intent. A sudden infusion of energy to liven the spirit. The innocence of a dream and the comfort of home. Tales of utopia and excitement for the future. It is the scent of confidence and an aura of optimism. It represents youthfulness and positivity. Free from all inhibitions, it establishes a sanctuary for boldness and a decision to be unique. It cues the growth of something fresh and memorable, new but not void of nostalgia. Sunburst represents the happiness from the brightness in nature and inspires the freshness of new beginnings. I find inspiration for my Sunburst palette at many levels. The slanted rays of the sun

before sunset, the crackle of a slow burning fire, light and shade on distant cliffs. In our projects, we work with materials to find alternate and unexpected translation into forms and finishes. I am fascinated with the natural finishes of common construction materials like brick, stone, cement plaster, slate, and terracotta. Man-made materials also present an interesting palette of directions—refraction on glass, acrylic, and nylon. Light and lighting is another way to look at this palette. This is a palette of activity and vibrancy, and can infuse energy into spaces and environments.

Mango Mood–X109 | R 255 G 183 B 0

Sisal Mat–7890 | R 236 G 219 B 173

Orange Peel–7957 | R 255 G 154 B 5

8

Som Sengupta Colour Palette

COLOUR SPECTRA PRO A Professional Fandeck Colour Spectra PRO contains a range of 1,800 colours from Asian Paints in large size swatches. These 3 x 5 inch colour swatches not only help you see colour in a larger format but also make the process of trying various combinations easier. Colour Spectra PRO comes as a set of six decks, each deck encased in a vibrant casing, which is designed to indicate the range of colours present in that deck. The kit includes two index books which help you search for colours by name or code.

To order Asian Paints Colour Spectra PRO W www.asianpaints.com/pro/ColourSpectraPro.aspx T 1800 209 5678 E cq@asianpaints.com

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Colour inspiration for Som Sengupta’s colour palette.


INSPIRATION

The Bihu Collection

NEST by Arpit Agarwal is a brand of lifestyle products created by Arpit Agarwal, a lifestyle product and accessory designer. The products are inspired by the symbols, culture, and crafts of the picturesque states of North-East India. The Bihu Collection, by NEST is a collection of hand-bound notebooks, celebrating the rich and diverse weaves of Assam. “The textiles of Assam, including silks such as muga, tuss, pat, and gamocha, carry an exquisite mix of traditional motifs and colours. The Bihu notebook covers are created with assorted textiles made of reclaimed fabric, combined with different silks. While traditional embroidery on the cover brings richness, the handmade paper inside completes the hand-crafted feel. Each notebook in the collection is unique, as the cover design depends on the availability of textile material.” The Bihu Collection is available at several retail outlets nationwide, including: The Ants Store (Bangalore), Nidus (Ahmedabad), Hathikuli Tea Shoppe (Kaziranga), and Mahika (London).

To learn more about NEST’s initiatives visit www.facebook.com/nestbyarpitagarwal


IN FOCUS

14–15

OPEN YOUR MIND TO THE MAGIC OF

COLOUR

Asian Paints Colourpro Inspired Interiors is a kit for interior designers and architects, that is comprised of three tools—the Inspired Interiors book, the ColouRing, and the TexturePlay swatches—which allow you to explore colour combinations, to build the perfect palette for interior spaces. COMPONENTS OF THE KIT

A

INSPIRED INTERIORS The Inspired Interiors book is a compendium of inspirations, insights, and resources created for creative professionals.

B COLOURING The ColouRing, based on the basic colour wheel, is a set of concentric circular rings developed using Asian Paints colours, that enables you to explore various colour combinations.

C TEXTUREPLAY The TexturePlay swatches comprise base coat swatches and top coat swatches with metallic and non-metallic texture effects that help you visualise textures.


IN FOCUS COLOUR QUOTIENT 16

A

INSPIRED INTERIORS The Inspired Interiors book is divided into five sections that present inspirations, insights, and resources for creative professionals.

_1. Inspired Spaces _2. ColourNext 2014 _3. Colour Connoisseurs _4. Colour Basics _5. Products, Services & Colour Resources

2. ColourNext 2014 The Inspired Interiors book showcases the year’s four ColourNext themes: Plate Up, Steel Magnolia, Co-Explore, and Infinity.

1. Inspired Spaces Inspired Spaces features nine colour themes, each based on a central colour. The themes are weaved into nine colour stories such as BlueZen and GreyGlamour. Over three spreads, the stories demonstrate how the central palette evolves into spaces and styling. How it works Each colour story features lead and supporting colours and textures and spaces inspired by them, as well as styling tips and images.

Colour story example

LemonLoft: Inspired Space and lead palette.

3. Colour Connoisseurs Colour Connoisseurs features six projects by leading Indian designers, chosen for their inspiring use of colour.

E (Accent Colour) Any one

+ D (Lead Colour) Any one

+ B (Dark Neutral) or C (Pastels) Any one

+ A (Light Neutrals)

B

COLOURING The ColouRing consists of eleven rings in five categories: Light and Dark Neutrals, Pastels, and Lead and Accent Colours. How to use 1. Disassemble the ColouRing and select any one ring from each category. 2. Place your chosen rings, one above the other, in order of their size. 3. Reassemble the ColouRing with your chosen rings in place and view your selection in isolation through the window.


16–17

Detailed palette with supporting colours and textures.

4. Colour Basics Colour Basics is designed to provide an effective introduction to the basics of colour theory including the colour wheel, colour terminology, tips for colour usage, and colour harmony.

Styling tip and styling inspiration.

5. Products, Services and Colour Resources The catalogue lists properties of and comparisons between Asian Paints products, making it easier to select the most suitable one. The section also introduces a range of colour tools for designers, including a colour index with a list of Asian Paints colours and their Pantone equivalents.

Base coat + Top coat

C

TEXTUREPLAY TexturePlay comprises of ten base coats from Royale Luxury Emulsion and fifteen translucent top coats from Royale Play Special Effects. The swatches come in a handy size that makes them easy to carry to a project site, where they can be viewed against walls. How to use 1. Select a base coat swatch. 2. Place your top coat on the selected base colour. 3. Explore interesting colour and texture combinations. The top coat textures can also be used with the swatches available in Colour Spectra PRO, which contains 1,800 colours from Asian Paints.

The Asian Paints Colourpro Inspired Interiors kit costs INR 1,200 per unit. Visit www.asianpaints.com for videos on how to use the kit. For more information please get in touch with your Relationship Officer.


INSIGHT

RE

Sensational Color |

www.sensationalcolor.com

T SO HE C UR OL CE OU IND R EX

Colour consultant Kate Smith shares expert advice on a range of colour-related topics. Sensational Color is the website of Kate Smith, a Rhode Island-based colour consultant. The site features a number of informative colourrelated articles that cater to individuals and organisations alike. Articles on Sensational Color are grouped into six main sections that cover a range of topics, from colour in fashion to the colour wheel. Apart from these, the site also features articles on colour inspiration and a series of online classes and webinars for those choosing colours for their home.

Color Meaning

Understanding Color

Color for your Home

Articles in this section explore the many ways to analyse and interpret colours, from the scientific to the spiritual. The articles also look at the symbology and meaning of colour around the world.

For those seeking an introduction to colour theory and its nuances, this section contains articles that introduce the subject in a simple and clear manner.

This is the most popular section of the site, and contains articles about colour choices and their use in indoor and outdoor spaces, paint recommendations, and even a series of articles about colour in food.

Color Resources

Business of Colors

Color you Wear

This section features a collection of colour-related quotes, as well as links to books about colour, each accompanied by a brief introduction from Kate.

Articles in this section help organisations and individuals seeking advice on the effective use of colours in their logos, packaging, and other communication.

Catering to men and women alike, articles in this section address ways in which colour can be used to make a personal statement through your wardrobe, from clothes to accessories.

Let us know your favourite colour resources by writing to us at cq@asianpaints.com


INSPIRATION

18–19

Design of the Oxford Bookstore, New Delhi by Normal Studio


INSPIRATION COLOUR QUOTIENT 16

The Oxford Bookstore in Connaught Place, New Delhi. Designed by Normal Studio. Photo: Donald Woodrow

“We look for simplicity. Not because we aim to stick to rudimentary objects, nor by a belief in nature or spontaneity. Simplicity responds to a scalpel division of complexity.”

Normal Studio was founded by designers Jean-François Dingjian and Eloi Chafaï, in 2006, in France as an industrial design practice. Their work in products, lights, furniture, and spaces is united by their shared love for simplicity—not to minimise, but to reflect their response to complexity. Their work stands out with its integral ties to the making and manufacturing process, made visible through characteristic soft lines and strong volumes. Their impressive roster of clients include Schneider Electric, Tefal, Ligne Roset, Forestier, and Tolix.

Surface collection, Tolix Photo: Morgane Le Gall

Normal Studio: Eloi Chafaï and Jean-François Dingjian

Blister Bench (Limited Edition), Ymer & Malta Gallery, Paris Photo: Normal Studio

Basalt Coffee Tables (Limited Edition), Ymer & Malta Gallery, Paris Photo: Normal Studio


20–21

I

n 2014, Normal Studio completed their first interior design project in India— the design of the Oxford Bookstore in the historic neighbourhood of Connaught Place in New Delhi. Owned and managed by the Apeejay Surrendra Group, the Oxford Bookstore has a pan-India presence with thirty stores across the country. With the relocation of the Oxford Bookstore to a heritage building in Connaught Place, the brand’s vision was to create an experiential space that included room for public gatherings and interactions, and a cafe within the bookstore premises. The emphasis was not just on retail, but on creating a space that would help customers connect with the experience of reading. Responding to the brief, Normal Studio imagined a multi-faceted space with a historically respectful contemporary dimension. The flow within the space was the starting point that would govern the unity of the 500 square-metre store. Allowing the books to speak and presenting them through materials, light, and furniture resulted in an interior architecture structured around a series of ‘installations’. Each has its own precise function to pace the customer pathway.

“We didn’t want to design a formal scheme that could be adapted regardless of cost, but rather to enter into the life of the space in a different way, and find a way of dividing it that would adapt naturally to its various functions.”


INSPIRATION COLOUR QUOTIENT 16

ENTRANCE

A WALK THROUGH THE OXFORD BOOKSTORE

The entrance provides the first clue to the division of space. Attention is drawn away from its narrow dimensions by a large neon installation in which a cloud of words from literature plunges the visitor into the emotive world of reading. The neon typography installation was designed by Delhi-based design studio— Ishan Khosla Design. Comprising of two small rooms, this entrance space acts as the shop window of the bookstore.

CENTRAL AREA

TRANSITIONS The bookstore is designed to be a flowing space without doors to give visitors an open experience. The transition between spaces is demarcated by the arches of the original historic structure, which are painted blue to aid consistent recognition as passages between different parts of the store.

The central space is equipped with library steps and ladders, with the book shelving covering the walls like a tapestry, creating a practical solution for storing many books in a small space. To minimise the physical presence of the shelves, Normal Studio assigned a graphic treatment of graded greys, from black at floor level to white at ceiling level, with artificial light to provide an even wash accentuating the calm atmosphere. The vocabulary of furniture is expressed in the 7.5 metre long table with 6 splayed-out legs in light-coloured solid wood created by the designers for the space. The table’s formal simplicity enhances the single wall of shelving designed as a pile of wooden boxes.


22–23

READING/LECTURE ROOM The central space leads into a long, narrow lecture room bathed in natural daylight­— a quiet space in which customers can read or attend small gatherings. A large alcove bench runs along the walls, providing a place of individual escape and making the room a multipurpose space.

With its open spaces and thoughtful details, the Oxford Bookstore at Connaught Place, New Delhi has set a new benchmark for retail design that is built from a holistic understanding of the desired experience. The joy of books is not measured in pages or words, but the journeys that they take the reader on, and the new Oxford Bookstore provides a tranquil setting for just that.

CAFE The chic, contemporary cafe, Cha Bar, accessed through five blue arches in the space, is furnished to create a feeling of serenity. Here, the furniture takes on the role of defining the space. Custom-designed, marble-topped, metal-based tables in polygonal forms, create freedom of layout and the illusion of a random arrangement. Lighting is provided by enormous circular ceiling units with concealed magnetic reflectors which spread light to every corner of the space. To increase the effect of evenly diffused light, an enormous mirror in folded sheet steel at one end of the room fragments reflections to return a deconstructed image of reality. The cafe features herringbone parquet flooring in black and white, cuing the shelves in the bookstore, complemented by white Tolix A56 perforated metal chairs, also designed by the designer duo, to create a happy marriage of the past and present.

Check out more work by Normal Studio at www.normalstudio.fr


IN FOCUS

UNDERSTANDING NCS NCS (or Natural Colour System) is a colour system based on how humans perceive and experience colour. Any colour can be defined and given a precise notation regardless of material, enabling efficient and accurate colour conversations between designers, architects, and colour professionals.

The NCS colour space is built with three pairs of complementary colours.

The elementary colour pairs, Red–Green and Blue–Yellow, form the four points of the NCS colour wheel.

The addition of White and Black creates a three-dimensional colour space that can describe all colours.


24–25

COMPONENTS OF THE NCS NOTATION The NCS colour space contains 10 million colours, with subtle differences between them. From these millions of colours, a set of 1,950 colours has been selected, which cover the requirements of most professional applications. These are known as the NCS Standard Colours, and any colour within this set is defined by its Hue and Nuance. Hue

Nuance

Y5 0R

Y 0Y G5

Y4

Y30 R

05 10 15 20

0R

G90Y

G80Y Y G70

0 G6

Y10R Y20R

W Y

G4 0Y G30 Y G20Y

0R Y6 R Y70 8 Y 0R Y90R

G10Y

G

30 40

R10B R20B

B90G B80G

G B70 0G B6

B5 0G

B10G

B30 G B20G

0G

B4

0B R6 B R70 R80B

R90B

B

0B

60

R30

70

0B

80

90 80 70

B

R4

R5

Y30R

50

R

60 50 40

90

30

B

10

25

15

20

The Nuance of a colour is determined by its Blackness and Chromaticness as represented in the NCS Colour Triangle. ••Blackness: Amount of white or black the colour contains. ••Chromaticness: Chromatic strength of the colour.

In the NCS notation, the Hue of a colour is specified by its position relative to the two closest elementary colours of the NCS colour wheel.

B60G

G7 0Y

0Y

G6

G40Y

30

B50G

Y G80 90Y G Y

Y10R

40

B40G

Y20R 50

B30G

B20G

Y30R

90

60

B10G

80

70

70

B

60

R40B

R50B

R60 B

R30B 5

10

15

R

Y40R

Y50R

Y60R

Y Y80 70R R

0R

2

S 0570-Y30R

R20B

90

40

Y9

50

80

R10B

R7 0B

0

R90B

R8

B

G30Y

G20Y

0G

B70G

G10Y

G

B9

B80G

05 10 15 20

G50Y

Locating a Colour within the NCS Colour Space

30

20

S denotes that the colour is from the NCS Standard Colours. 0570 denotes the Nuance of the colour. The first two digits denote the percentage of Blackness. The next two digits denote the percentage of Chromaticness. Y30R denotes the hue of the colour, as a relationship between two adjacent colours.


IN FOCUS COLOUR QUOTIENT 16

MAPPING ASIAN PAINTS COLOURS TO THE NCS Each of Asian Paints 1,800 colours has been mapped to the NCS colour space. The mapping can be used to specify the NCS notation for the swatches from your colour palettes. Orange Vision–X110 | R 255 G 165 B 33

Milk Toffee–7968 | R 248 G 199 B 145

Exact matches for NCS colours have been specified where possible. If an exact match does not exist, the most suitable alternative has been suggested.

W 05 10 15 20 30 40

Y30R

50 60

90 80

70

70 60

80

50 40

90

B

30 10 25

15

20

Rich Tan–7965 | R 203 G 129 B 53 Honeycomb–8533 | R 144 G 107 B 66

Brown Bread–9526 | R 120 G 99 B 85

Café Latte–8549 | R 119 G 91 B 65

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.


26–27

BENEFITS OF THE NCS The NCS is the preferred choice for colour professionals internationally because of four key benefits: One Universal Colour Language

Obtain Colour Accuracy

S 0570-Y30R

An NCS notation represents a specific colour percept, describes the colour visually, and is not dependent on limitations caused by pigments or light rays. As a result, everyone can be clear in communication about the colour and speak a common language in any colour discussion.

Working with NCS means that colour can be communicated easily and consistently between the specifier, client, manufacturer, and contractor, regardless of location and material.

Analyse Colour Collections

Colour Management in Products and Branding

G40Y G60Y G80Y

Y40R Y60R Y80R

Y

R40B R60B R80B

R

Y50R

B

S 0570-Y30R

R50B

Understanding the relationship between colours, based on their NCS notations, helps discover underlying similarities between groups of colours and can enable improved evaluation of those colours.

NCS helps select reliable colour standards from which all productions are matched, enabling accurate selection and reproduction of colour, from initial design to final product. For more information on matching Asian Paints colours to the Natural Colour System, please contact your Relationship Officer.


INSIGHT

An experiential data art project in Brooklyn, New York.

Silent Lights is a year-long light installation, located at the noisy and bleak intersection of Park Avenue and Navy Street, in Brooklyn. The installation uses the expressway’s ever-present traffic noise and makes it visible—illuminating the cheerless, cacophonous underpass with a pathway of peaceful lighted gates. It was designed by Urban Matter Inc., an

Colour Quotient talks to Urban Matter Inc. about Silent Lights, and their effort to address community engagement and shared experiences in urban public spaces.

How did the location play into the idea of the installation? Silent Lights sits at the intersection of five different Brooklyn neighbourhoods. We chose this site from a variety of locations pre-selected by the Department of Transportation because of the physicality of the space and the overwhelming quality of sound causing voices to be drowned out by passing traffic.


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interdisciplinary experience design studio based in Red Hook, Brooklyn, founded in 2012 by Shagun Singh, Valeria Bianco, and Rick Lin. Bringing together their diverse skills in interaction design, architecture, product design, technology, sculpture, and film, the collective creates work that tells stories, visualises information, and inspires interaction.

We wanted to initiate a dialogue on urban noise pollution and neglected urban spaces through an urban sensing project utilising sound data for artistic purposes. For us this was an opportunity to have different communities engage and interact with the installation and with each other. We have a couple of sites in mind for Silent Lights when its time at the present location comes to an end. We hope the piece will bring

the same level of excitement and delight that it has brought to its present neighbourhood. There are thousands of square feet of empty space under the freeways in New York and we hope to revitalise another part of it through Silent Lights.


INSIGHT COLOUR QUOTIENT 16

We wanted to create a place of ownership, engagement, and connection for the community by enabling a shared experience.

1

2

How did the visualisation of data in this project become a way of engaging with people?

1

Inspiration for and initial explorations of the concept for the installation.

2

Testing and configuring the LED light strips.

Silent Lights allowed us to utilise urban data to create an experiential data art project at the confluence of various communities and neighbourhoods. We wanted to create a connection point between the site and the community, by creating an interactive experiential project that visualised traffic noise as beautiful light patterns. Our intention was to use the negative attributes of the site­â€”its darkness and loudness, and convert them into a positive experience using light and art. The hum of the traffic thus becomes a tangible, reactive presence rather than a hidden aggravation, and passers-by can walk beneath the multicoloured gates to experience a moment of respite from the constant noise. The installation also acts as a way-finding element, making the inconspicuous pedestrian pathway more visible and engaging. What has been the reaction of passers-by and commuters to the project? During and after the installation was completed, a lot of local residents, kids, passers-by, people in cars, even policemen stopped by to inquire about the piece. The sheer number of people who stopped and asked questions was a surprise. We had hoped that the project would pique interest but the response has been overwhelming. The project has led to greater activity at times when this path might otherwise be avoided, bringing the community together. Our reward was an appreciative community and putting art in a place which would otherwise have been overlooked.


30–31

What is the role of colour in the largely visual interactive display of Silent Lights? The installation site was a giant dreary parking lot. The first idea that popped into our heads was to add light and colour to the space to brighten it up. The project became a lot more technically and conceptually sophisticated as we continued working on it, but the idea of lights and colour remained. This effect is amplified by graphic animations. The lights are a deep sea blue during the quiet part of the day. They turn into hues of pink and red when there is a loud traffic sound like a car honk. During peak traffic hours, the lights create up to fifteen different kinds of animation in hundreds of colours which makes it quite a spectacle to watch in this dark underpass.

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4

3

The installation’s metal framework being assembled on site.

4

The vibrant colours of Silent Lights’ 2,400 LEDs bring a positive transformation to the neglected underpass.

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5

Colourful detail from the animated, responsive display of the installation.


INSIGHT COLOUR QUOTIENT 16 6

What were the biggest challenges that you faced while bringing the project to life?

Why do you think interventions, such as Silent Lights, that target urban public spaces are important?

One of our biggest challenges was raising additional funds for the project. It took us two and a half years to reach our goal. We were forced to make design changes and deal with increased costs when we were forced to move off our original site because of reconstruction work. We also realised our limitations when it came to powering, wiring, and programming 2,400 LEDS. This was overcome by spending a lot of time on site working on different options, as well as consulting with experts in the field. The project went up in the peak of New York City winter, so it taught us physical and emotional resilience as well.

A straightforward goal for such interventions is to provide a communal space which is a point of interest and beauty. The community is a lot more attractive and fun because of such projects. However, the value that it provides is as a tactical participatory intervention in an unused urban space. It is an experiment in creative placemaking. Such interventions address issues of safety, cleanliness, beautification, engagement, and civic pride. This is a tactical experiment in creating positive urban experiences by transforming negative attributes of the city. Our hope is that this will open doors for future revitalisation projects for the thousands of square feet of unutilised space under New York street bridges, expressways, and other such spaces.

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6

Detail of the colourful gates of the Silent Lights installation.

7

Founders of Urban Matter Inc. (L to R): Valeria Bianco, Rick Lin, Shagun Singh.

Project Credits Urban Matter Inc. Valeria Bianco, Rick Lin, Shagun Singh

Partners Michelle Brick, Mike Kelberman, Brett Burton, David Rife, Aaron Campbell

Fabricators David Isley, Serrett Metalworks

We believe that compelling narratives and thoughtfully designed spaces make our lives better. Working at the intersection of design, technology, and community, we craft environments and experiences that delight, surprise, and engage.

Partners/Sponsors/Clients DOT Urban Arts Program, Brooklyn Arts Council, ArtPlace America, Black Rock Arts Foundation, Awesome Foundation, Designer’s Lighting Forum of New York Check out more work by Urban Matter Inc. at www.urbanmatterinc.com


INSPIRATION

32–33

SNAPSHOTS FROM SALONE 2014 ile, held The Salone Internazionale del Mob t significant mos the of one is n, annually in Mila , Lavanya year This ld. wor the in design events Unlike Design Asthana and Harpreet Padam of gn products at the Co. presented their range of desi the exhibited of Salone Satellite. Here are some products that caught their eye. le

53rd Salone Internazionale del Mobi 08–13 March, 2014 • Milan, Italy

Pocket Organizers by Simon Legald, for Normann Copenhagen. Shanty cabinet and mirror system by Doshi Levein, for BD Barcelona Design.

Tabard coat hanger by Denis Santachiara, for Pallucco.

“Though spotted in the Twils stand, the Tabard coat hanger is actually a Pallucco product. We like that it is not only multi-functional as a lamp and coat hanger, but also that the designer has worked with decoration to create additional functionality.”

“Created by the star design couple Nipa Doshi and Jonathan Levien, it is yet another example of their global-local influences and aesthetic, which results in unique and fresh objects each time.”

New Roman Collection by Jaime Hayon, for Paola C.


INSPIRATION COLOUR QUOTIENT 16

Sugar by Yael Mer and Shay Alkalay (Raw Edges Design Studio), for Moroso.

Trotter mobile chair for kids by Rogier Martens, for Magis.

“Children would surely love this product, which in our opinion also subtly orients their young minds towards its subtle colour play and sense of proportion.”

Torch Light Bunch by Sylvain Willenz, for Established & Sons.

“Moroso seems to love metaphors and we think the Sugar stool is a brilliant example of that.”

Superkink armchair by Osko + Deichmann, for Blå Station. EA 101 designed by Charles and Ray Eames, in new colours created in collaboration with Hella Jongerius. Produced by Vitra.

“The EA 101 chair is a beloved classic and it is a pleasure to see it in the beautiful new colours of Hopsak fabric from Vitra’s revised colour library, developed in collaboration with Hella Jongerius.”

“Designers who spend ample time with manufacturing processes often find beauty in what may be seen as a technical error— transforming it into a unique and beautiful design object such as the Superkink.”

View Unlike Design Co.’s range of design work at: www.unlike.in

Armchair 401 by Alvar Aalto, with contemporary colour makeover by Hella Jongerius. Produced by Artek.


34–35

INDIA CONNECT

Colour A

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A

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E

ICLE IN A THRE EP ART A ND

IES SER RT

THE SEC O

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E A ST

& W E ST

Colour Palate travels through India, exploring the colour quotient of food traditions across geographical regions of Central, East, West, North, and South India. Based on exclusive Asian Paints research, the series presents a snapshot of each region and the medley of core ingredients which contribute to a unique colour palette per region. The first edition covered Eastern Maharashtra and Madhya Pradesh from Central India. In this issue we travel to the East, exploring the colours in the cuisines of West Bengal and Odisha and then the West, to Gujarat and Goa. ASIAN PAINTS RESEARCH


West Bengal Bengal has a history of turmoil that reaches back to the 18th century. From the rule of the Nawabs, to the British Raj, and the separation of the state into East Bengal (now Bangladesh) and West Bengal in the mid-20th century, the region has seen many different political and cultural influences. This history of strife and upheaval gives the region a unique culture, which is clearly manifested in its cuisine. Most Bengali recipes use indigenous ingredients and blended spices. The banana tree figures prominently in Bengali cuisine, every part of which is used in signature dishes of the region. Another recognisable ingredient is the panch phoron blend of spices, which is commonly used in many different Bengali recipes. Panch phoron is unique in its use of radhuni or carom seeds, which are not commonly

found in other Indian cuisines. The link between culture and food is one that is seen throughout India, but it is perhaps most evident in Bengal, where food is an intrinsic part of many rituals and traditions. Perhaps the best example of this is Durga Puja, where food is elevated to the level of a sacrament and is believed to carry the blessings of Goddess Durga herself. Banana leaves and coconuts, spicy curries and a plethora of sweet dishes, including the famous mishti doi accompany the celebrations during this time. The sweet dishes are typically served in special copper dishes, which are believed to be auspicious. The colours of West Bengal are pure, saturated, and bright, with pastels tempering the vibrant lead colours. These colours are often associated with purity, satisfaction, and auspiciousness. The palette

can be used to create an atmosphere of spiritual energy and peace. Puja rooms, dining rooms, and living areas within the home are particularly well suited to this palette. The palette is beneficial for restaurants, where the colour red stimulates the appetite, while the green has a relaxing effect.

The bright green of banana leaves, pure white and deep brown of coconuts, fiery red of chillies, and pale yellow of mishti doi make up the palette of West Bengal.

LEAD COLOURS

ACCENT COLOURS

Saffron Smile–7872 | R 255 G 236 B 149

Chartreuse–7709 | R 119 G 165 B 52

Swan Wing–L101 | R 245 G 242 B 230

Earth Song–8550 | R 136 G 108 B 83

Royale Play Crinkle Metallics Base Coat: Violet Delight–X131 Top Coat: Light Ochre–7926

Code Red–X120 | R 196 G 52 B 45

INSPIRED SPACE

TEXTURE Royale Play Combing Base Coat: Mango Shake–7960 Top Coat: Greenery–7806 Living room inspired by the colours of West Bengal.

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference.


Odisha Odisha has a royal heritage dating back to the 15th century and has been an important port of trade with East-Asia for much of that time. In fact, the region played such an important role in trade that countries such as Indonesia and Cambodia still trace many aesthetic and cultural influences back to Indian-Oriya culture. These East-Asian influences, along with the rich tribal history intrinsic to the region has given it a unique culture, which is abundantly visible in the cuisine of the region. Like West Bengal, Odisha’s cuisine is heavily reliant on locally sourced ingredients, especially spices and sea food. In fact, the connection with West Bengal is not merely due to geographical proximity, but through cultural association as well. For many centuries it was common for wealthy

Bengali households to employ Oriya Brahmins as cooks, leading to a crosspollination of cuisines. For instance, the panch phoron of Bengal is found in Oriya cuisine as well, where it is known as panch phutana. Coconuts, yoghurt, saag (green, leafy vegetables), and a variety of spices form the base of most Oriya dishes. Turmeric is used extensively, as is mustard and mustard oil. Kalonji or nigella seeds are also used in Oriya cooking and add their distinctive black colour to many dishes. Dessert includes sweets such as rasagulla (which originally an Oriya dish, is now famous as a signature dish of West Bengal), kheer, and pithas (crepes made of coconut, lentils, jaggery, and condensed dairy products). Just as the copper vessels play an important role in West Bengal’s

traditions, silver utensils are a vital part of many Oriya culinary, religious, and cultural rituals. Odisha’s colours are vibrant and reminiscent of pride and energy. Used in combination with neutrals, these colours communicate extravagance and power. The palette is well-suited to use in corporate offices, retail spaces, and government buildings. Within the home, the palette can lend energy to kitchens or dining areas.

The colour palette of Odisha includes the inky blacks of nigella seeds, mustard yellows, deep reds, rich dark greens, and silver.

LEAD COLOURS

ACCENT COLOURS

Royale Glitter Moonlit Silver–M005

Mustard–7901 | R 234 G 180 B 30

Morning Glory–0765 | R 243 G 242 B 234

Garden Fresh–9357 | R 130 G 150 B 90

Crimson Depth–X123 | R 149 G 45 B 58

Raven Song–8253 | R 40 G 39 B 40

INSPIRED SPACE

TEXTURE Royale Play Weaving Base Coat 1: Caribbean Green–7512 Base Coat 2: Out Of The Blue–9151 Top Coat: Night Edition–7429 Dining area styled with the colours of Odisha.


Gujarat Gujarat’s illustrious, though turbulent history begins in the 6th century AD when it was established as an important port for maritime trade. The state flourished under the Gupta and Mughal empires and found even greater prominence under British rule, with cities such as Ahmedabad and Surat becoming trade capitals for the British East India Company. Gujarat has a dry climate, with large areas of arid, almost desert-like land. This results in a cuisine that is directly dependent on the season and a multitude of dishes that are built around seasonal ingredients.

Combined with the state’s diverse cultural influences, this seasonal dependence creates a vast array of dishes, from pickles and preserves to snacks or farsan such as dhoklas, khandvis, and chakris. In fact, it is common for a celebratory Gujarati thali to have no fewer than twelve dishes, beginning with farsans, main dishes such as khichdi and kadhi, and ending with milky sweets such as shrikhand and kheer. The Gujarati colours are energetic and intense, with a harmonious mix of dark and light colours, saturated and watered down shades, echoing the broad range of Gujarati

cuisine. The Gujarati palette will work well for restaurants and kitchens, as well as hotels and retail spaces that want to convey harmony and auspiciousness.

The beautiful yellow of lentils, the dark browns of fried snacks, the milky whites of sweets, and the deep maroons of pickles come together to make the Gujarati palette.

LEAD COLOURS

ACCENT COLOURS

Almost Ivory–L156 | R 245 G 242 B 231

Cheerful Cherry–8693 | R 120 G 60 B 63

Yellow Tulip–7912 | R 255 G 232 B 152

Gold Rush–X101 | R 217 G 187 B 36

Cairo Bazaar–8565 | R 131 G 93 B 61

Oak Wood–9509 | R 82 G 74 B 68

INSPIRED SPACE

TEXTURE Royale Play Dune Silver–M002

Hotel room reflecting the colours of Gujarat.

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference.


Goa Known as one of India’s richest states, Goa has an illustrious history, with wealth that is both economic and cultural. The state’s geographic location makes it a vital port in trade routes and led to the state being conquered by the Portuguese in the early16th century. The Portuguese culture is an important part of Goa’s heritage and its influence can be seen even today in Goan architecture, religion, arts and crafts, and cuisine as well. Goan cuisine is distinct from the rest of India, with preparation methods and ingredients borrowed from Portuguese

cooking styles. Seafood plays a very important role in Goan cuisine, with rice and fish curry being a staple of most Goan homes. Coconuts are also a key ingredient and are used in many different forms. However, the most significant influence of the Portuguese has undoubtedly been the introduction of the chilli, which remains the most important spice in Goan cooking. The Portuguese also introduced the cashew nut, which is used both as an ingredient and also as the basis of the local Goan liquor, called feni. The state

also has a rich wine culture, with port wine being prepared at home by many local families. Goa’s colours are elemental, pure, and peaceful, with a heady mix of bright and muddy colours creating a balanced palette. The palette can be used in bedrooms and nurseries to create spaces that have a balanced mood of joy, peace, and calm. Retail and hospitality spaces can use the palette to effectively create a laid-back yet effortlessly sophisticated and fresh atmosphere.

The rough brown of coconuts, the bright greens of the chillies, the soft white of rice, the jewel tones of red wine and the muddy yellow of cashews form the Goan palette.

LEAD COLOURS

ACCENT COLOURS

Blue Bay–7329 | R 142 G 193 B 233

Arabian Sand–L133 | R 243 G 237 B 218

Soft Glance–8484 | R 242 G 240 B 230

Old Brick–8613 | R 138 G 78 B 55

Forest Glade–X158 | R 83 G 135 B 66

Cherry Bon Bon–X135 | R 102 G 49 B 73

INSPIRED SPACE

TEXTURE Royale Play Combing Base Coat: Ocean Force–X146 Top Coat: Maritime Green–7455 Hospitality space styled with the colours of Goa.

Please share your feedback by writing to us at cq@asianpaints.com


INDIA CONNECT COLOUR QUOTIENT 13

Ask Asian Paints

PRODUCT QUERY Q. What are the best Asian Paints products for interiors that are also environmentally friendly? A. At Asian Paints, we strive to create products that meet the highest possible standards of quality, while ensuring that the products help preserve the environment. We have created an internal standard, ‘Green Assure’ which helps accomplish this by ensuring that any product carrying this mark complies with the stringent International GS-11 (Green Seal) safety standards. Some of our best-in-class products for interiors which hold the Green Assure stamp include: Interior Luxury Emulsions > Ideal for Masonry Surfaces

ROYALE ASPIRA

Soft Sheen −− India’s first interior emulsion with 5-year performance warranty −− Teflon Surface Protector −− Superior washability −− Stain resistance −− Anti-microbial properties certified by PRA Coatings Technology, UK −− Crack bridging ability certified by VINCI Construction UK Ltd −− Flame-spread resistance Class 1 rating by Exova Warrington Fire

ROYALE SHYNE

Interior Luxury Enamel > Ideal for wood and metal surfaces

ROYALE LUXURY ENAMEL

High Gloss

−− First ‘green’ enamel to feature: • Anti-fungal properties • Low-odour • Excellent washability −− Water-based enamel dries quickly and does not yellow with age −− First range of water-based enamels in black and brown shades

High Sheen

−− Teflon Surface Protector −− Enhanced durability −− Extremely smooth finish −− Stain resistance −− Anti-microbial properties

ROYALE LUXURY EMULSION

−− Teflon Surface Protector −− Enhanced durability −− Extremely smooth finish −− Stain resistance −− Anti-microbial properties

Soft Sheen

For more information T 1800 209 5678 E cq@asianpaints.com


40–41

INCOMING Apex Ultima Allura—A Range of Luxury Exterior Textures from Asian Paints The Apex Ultima Allura range offers two unique products, Granizo and Torino. Apex Ultima Allura Granizo is a granite-stone imitating texture imported from Argentina. Apex Ultima Allura Torino is a premium Italian texture that can be used to create premium finishes such as Antique stone, Travertine stone, and more.

View current issue and archive at www.asianpaints.com/cq

Colour Quotient 14 February 2014 IMAGE CREDITS

REACH US

COLOUR QUOTIENT ONLINE • Image courtesy Tim Street-Porter COLOUR MAP Earthbound • Calsidyrose » flickr.com/photos/calsidyrose/3973034664/ • Didriks » flickr.com/photos/dinnerseries/7900403990/ • denise carbonell » flickr.com/photos/ denisecarbonell/6602743101/ • Rene De Paula Jr » flickr.com/photos/ renedepaula/3781696562/ Reverie • Design Initiative » flickr.com/photos/ ecodesignshow/5939452267/ • Meis Beeder » flickr.com/photos/55817030@ N04/5198154808/ Sizzle • Fluid Forms » flickr.com/photos/fluidforms/4116496249/ • Dee Speed » flickr.com/photos/badgurl/4411540672/ • eryn.rickard » flickr.com/photos/eryn_rickard/8382063392/ • Garry Knight » flickr.com/photos/garryknight/6791762578/ SUNBURST AMRITA NAMBIAR All images courtesy Amrita Nambair, except: • Bill Abbott » flickr.com/photos/wbaiv/9663038878/

‘Colour Quotient’ is Asian Paints’ initiative that reflects significance of colours in varied cultures & traditions, and contemporary trends in paints. The objective of Colour Quotient is to share customers’ penchant for colours with architects, interior designers and other creative people and not to solicit business. Views expressed by the authors are personal and photographs used in Colour Quotient are illustrative. For more information, visit: www.asianpaints.com/cq

Colour Quotient 15 April 2014

• Tracy Hunter » flickr.com/photos/tracyhunter/4184276463/ • Quinn Dombrowski » flickr.com/photos/quinnanya/5110359619/ • Nogwater » flickr.com/photos/nogwater/3083491263/ SOM SENGUPTA All images courtesy Som Sengupta, except: • Leonel Ponce » flickr.com/photos/leonizzy/2773557106/ • Till Westermayer » flickr.com/photos/tillwe/528477467/ • Matthias Ripp » flickr.com/photos/56218409@ N03/13924202045/ • Tom Bech » flickr.com/photos/viatorius/5988647181/ THE BIHU COLLECTION All images courtesy NEst by Arpit Agarwal BOOKED All images courtesy Normal Studio, except where mentioned. SILENT LIGHTS All images courtesy Urban Matter Inc. SNAPSHOTS FROM SALONE 2014 All images courtesy Unlike Design Co.

‘No part of this material may be reproduced or copied in any form or by any means (graphic, electronic or mechanical, including photocopying, recording, taping or information storage retrieval system) or reproduced in any disc, tape, perforated media or other information storage device etc. without the written permission of Asian Paints Ltd. All rights reserved. Copyright Asian Paints Ltd. All disputes are subject to Mumbai Jurisdiction only.’

Let us know what you felt about this issue of Colour Quotient. What would you like to see featured? Have something interesting to share? Write to us at » cq@asianpaints.com Asian Paints Helpline » Contact us at 1800 209 5678 for queries on products, colour tools, services Asian Paints painting service » Available in Delhi, Chandigarh, Jaipur, Bangalore, Hyderabad, Coimbatore, Chennai, Cochin, Kolkata, Ahmedabad, Baroda, Mumbai, and Pune

Asian Paints offers best-in-class products* which are truly green and conform to the guidelines laid out as per the international GS–11 Standard. *For more information, log on to www.asianpaints.com


The August palette is created using the Colour Scheme PRO app by Asian Paints—the easy way to create professional colour combinations. Pick a colour from over 1800 Asian Paints shades and allow the app to guide you to the perfect Monochromatic, Analogous, or Complemetary combinations. Available as a free download for Android and iOS smartphones and tablets.

9207 Aqua Young

Orange Appeal–7949 Aqua Young–9207 Orange Peel–7957

Sunny Yellow–7861 otta-N–042 Terrac 7 h c Ri Tan–7965

7957 Orange Peel

0427 Terracotta-N

7957 Orange Peel

7861 Sunny Yellow

7949 Orange Appeal

7957 Orange Peel

7965 Rich Tan

Scan the QR code to download Colour Scheme PRO for free to your Android or iOS smartphone or tablet.


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