INDIA CONNECT COLOUR QUOTIENT 12
RAUDRA (ANGER) Anger, on the whole, might seem like a straightforward emotion. However, it is quite complex, in that it has many overlapping shades of negativity. From embarrassment and disappointment, to retaliation and jealousy, it morphs from one to the other, with surprising fluidity. One would assume that such a complex emotion would have complex archetypal (generic) associations, and experiential (learned) associations.
Archetypal Associations Intense reds dominate this category. Not many other colours are associated with Anger. These associations are a reflection of the physical representation of the colour red—blood, fire, pain, and danger amongst others. Being a very versatile colour, red is able to evoke almost conflicting emotions, as we see in Love and Fear. Due to the heat that it exudes, it acts as a stimulant, therefore increasing energy, hunger, and activity. It does not refer to a passive anger.
Experiential Associations Red’s neighbouring colour family, orange is present in this category. An intense, saturated orange is associated with disappointment and dissatisfaction. It refers to a simmering passive anger. Colours close to orange are also associated with a fervour and fanaticism.
Both of these categories see the associated colours as intense, overpowering, active, powerful, and evocative. Anger is an energetic emotion; it pushes people to act, both physiologically and emotionally. The colours associated also evoke similar feelings. LEAD COLOURS Hot Shot–8021 | R 237 G 97 B 54
Pure Red–8093 | R 207 G 37 B 43
Pale Dawn–8003 | R 251 G 234 B 216
ACCENT COLOURS Steel–6142 | R 186 G 189 B 188
Indian Earth–8688 | R 181 G 149 B 149
Dark Shadow–8294 | R 95 G 93 B 90
Colour Play Mix the lead colours with the accents given to create moods of Anger.
The colours associated with Anger are pure, intense, and dramatic. Raudra Colour Palette
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.