In FOCUS Colour quotient 18
Startup
12–13
“Any time is a good time to start a company,” said noted startup investor Ron Conway and it couldn’t be truer now. People are more willing to take that big risk, responding to a world suddenly bursting with conditions favourable for entrepreneurship: high technology, intense connectivity, the spirit of collaboration, the growing acceptance of less conventional professions. So, the erstwhile housewife baking a cake is now helming a catering business, young software engineers are following their instincts, building businesses around everything from terrace gardening to dog training. Self-confidence, courage, and zeal is what drives them, a willingness to plunge into the unknown, a constant initiation into a life of exploration — of the self, new experiences, the possibility of failure, the incomparable
thrill of success. It is through these doers and their every innovation, big or small, that the rest of us experience the wonders of a forever shape-shifting world. It is not surprising that this trend would impact todays’ design language with its overtones of spirited individuality. The ideas of innovation, independence, and quirkiness influence spaces and the way colours are used. This is a space in flux, shaped and added to as and when materials come by. Look for cool, unpretentious design statements. Everything is put to good use — whatever is available at hand to furnish and to decorate, and the end result is imaginative, surprising, intelligent, and fun.
palette
This is a dynamic, provocative, and sophisticated palette designed to quicken the senses and kickstart the creative juices. A bold interplay between smart neutrals and sophisticated patterns holds
the palette giving it depth, offset by fresh mint greens, blues with dark indigo, and neon trims. The palette is energetically supported by bright and lively accents of oranges, yellows, and reds.
Lead palette
supporting palette
Passion Flower X107 | R 218 G 158 B 25
Sands of Time 4202 | R 202 G 188 B 168
Nilaya Exquisite Surfaces by Royale Play Paintables I W033D1G2B75
Rodeo X117 | R 196 G 69 B 56
Iced Teal 7483 | R 201 G 224 B 221
Nilaya Exquisite Surfaces by Royale Play Inspired by Colours Yellow W009DOX5Y75
Lost Blue 9182 | R 76 G 97 B 112
Carbon Copy 8293 | R 60 G 55 B 49
Royale Glitter Collection Silver Escapade M604
Sea Kelp 7854 | R 208 G 190 B 85
colour play
Combinations for lead and accent colours in various proportions can be used to style each Startup space differently.
All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference.