In FOCUS Colour quotient 18
10–11
It’s a like, share, text, tweet world. With every action, transaction, online and off, we give away personal information. We become data. The unsolicited messages, customised search results, advertisements are all made of this. Before we know it, we are surrounded on all sides — blasted, jostled, and hustled by an invasion of information we didn’t ask for, herded into corporate frameworks, unwitting consumers of one-size-fits-all monopolies. The new luxury of our times, therefore, becomes accessing exactly what we want, accessing independent resources. But awareness helps us break free. The filter bubble bursts as we exercise authentic free will and our own diligence in making independent, informed choices.
We create companies that respect our privacy, promising not to track us, offering secure communication platforms. And this context — this push and pull between personal and public — becomes a compelling motif from which an edgy design sensibility emerges. It influences the environment around us. Spaces take on a minimalist beauty warmed by the day’s light streaming in unfettered, through large windows. A sense of expanse, of sophistication, and simplicity combine to create a world of understated luxury. Curated decor touches add to this quiet, mature glamour, highlighting the subtle interplay of spaces and moods, a modern dance between clean lines and natural light.
palette
The private/public colour palette reflects transition, a gradual movement of greys. The palette is highlighted with accents of intense midnight blues, burgundy, and deep maroons
with dull metallic trims. It is a colour story of intensity and emotion mirroring the human spirit of resilience.
Lead palette
supporting palette
Nilaya Exquisite Surfaces by Royale Play Grasscloth & natural by Ronald Redding W017D17YY75
Sound Of Music 8756 | R 223 B 213 G 205
Woodtech Insignia Mother of Pearl
Camphor 8260 | R 240 G 240 B 235
Rain Mist 8370 | R 189 B 200 G 188
Ultima Allura Torino Travertina Stone Effect Top Coat: Ultima Camphor 8260
Deep Mine 8246 | R 90 G 92 B 100
Maple Syrup 8747 | R 219 G 204 B 199
Raining Grey 9481 | R 134 G 140 B 139
Soft Light 9465 | R 162 G 163 B 171
Silica Dream 8235 | R 217 G 215 B 214
colour play
Combinations for lead and accent colours in various proportions can be used to style each My Freewill space differently.
All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference.