WOR K B OOK
DISCLAIMER: The shades shown in this book are indicative only. Please refer to Asian Paints Colour Spectra for exact shade reference. No part of this material may be reproduced or copied in any form or by any means (graphics, electronic or mechanical, including photocopying, recording, taping or information storage retrieval system) or reproduced in any disc, tape, perforated media or other information storage device etc. without the written permission of Asian Paints Ltd. All rights reserved. Copyright Asian Paints Ltd. All disputes are subject to Mumbai jurisdiction only. Asian Paints Limited, 6A, Shantinagar Santacruz (E), Mumbai: 400 055
We have the colours, you have the ideas and in between lies this book. Catch a glimpse of the hues of the year, compose a story through colours and textures, play with swatches, mix, match and create.Â Delve into four distinct colour narratives, explore each palette and bring your vision to life. Letâ€™s colour your world.
Use these handy masks to read proportions and create combinations from the Colour Play section with ease. They can also be used to examine paint samples against a white or black background from the Swatch Play section. Tear along the perforated line and place the window on the composition/swatch of your choice. Choose from three convenient window sizes that correspond to the varying swatch sizes.
"THERE ARE NO LINES IN NATURE, ONLY AREAS OF COLOUR, ONE AGAINST ANOTHER." Look around and you will see exactly what Edouard Manet means. Look within and the painter’s measured words still hold true. Whether you are feeling a tranquil blue, a deep purple or a scarlet rage, colour is inside you. Every mood has a colour and every colour, a mood. Every season has a hue and every hue, a season. Asian Paints, along with its handpicked panel of designers, thinkers and dreamers from a vibrant palette of design disciplines, brings you its signature colour forecast for the year ahead – ColourNext 2012. A spectrum of colour stories that is inspired by the times we live in, the events that shape us and the medley of hopes, experiences and dreams that takes life forward. ColourNext 2012 presents four colour narratives that mirror the many faces of our time: Small Joys, Awakening, Crystal and Headrush.
"SLOW DOWN, YOU MOVE TOO FAST, YOU GOT TO LET THE MORNING LAST" SIMON AND GARFUNKEL
SMALL JOYS In a world spinning at a dizzying speed, every once in a while a handwritten letter or a broken cuckoo clock stops time for you. An unintended moment of pure joy. While we dream big and work hard, everyday, small joys quietly present themselves. In candy colours and clear skies, in the scent of rain and popping bubble wrap. Cricket on the streets, doorstep rangoli, ice golas, spice jars and paper boats. Fleeting moments that catch you off guard and make you smile without even being aware of it.
COLOUR CREATE Fold along the lines and sail into a multihued world of small joys. As the rain lashes down and you remember the umbrella you always forget, a paper boat swims up to you and slowly glides away. Colours bring out the child in you. Go on, play with them.
COLOUR PLAY M005
ALONG THE SHORE, BOATS GLIDE The Small Joys palette is full of surprises. We have composed our vision of Small Joys in playful pairing and proportions. Using colour masks, explore combinations to create a joyful space thatâ€™s your own. (see overleaf)
SWATCH PLAY Discover the shades and textures of the Small Joys palette with real paint deposits. Know exactly how the paint looks and feels under different lighting. Just tear out individual swatches and put them together in different combinations to arrive at a colour scheme for your space.Â With every swatch you remove, layers of colour reveal themselves, forming curious shapes. Think before you tear and enjoy creating designs as you go along.
Calm the hurried soul Take a breakÂ Smell the grass Watch the wind-up bird dance Surround yourself with happy colours Experience Small Joys
THERE HAS TO BE A REVOLUTION... BUT IT HAS TO BE A REVOLUTION OF CONSCIOUSNESS. AWAKENING Something’s astir – inside us. Questioning, searching and resolving - we are awakening to our inner convictions. The revolution isn’t outside; it’s within. A murmur resonates across as we connect with thousands we may never meet. Together, we surge forward, seeking change. Change in policy, governance, economics, lifestyle; change in attitude. It is a time of courage and adventure, protest and peace, collective consciousness and individual voices. We are embracing the good within, between and for us.
COLOUR CREATE Fold along the dotted lines to give wings to the many shades of your awakening. Let your imagination propel the changing winds of time.Â
COLOUR PLAY 8459
A RISING DAWN Focussed in a direction found, in conversation with the self, colours abound. Look within to find your composition of Awakening. Use colour masks to experiment with combinations and proportions. (see overleaf)
SWATCH PLAY Experience brilliant shades of Awakening in a range of finishes from stucco to polished smooth. These swatches of paint deposits will give you a clear idea of the colour and texture of the paint under varied lighting.Â Just tear out individual swatches and put them together in different combinations to arrive at a colour scheme for your space. With every swatch you remove, layers of colour reveal themselves, forming curious shapes. Think before you tear and enjoy creating designs as you go along.
While slumber has a peaceful glow And silence can be golden Speak, for your mind has changed For the world needs a voice Dream, with open eyes For dreams begin after Awakening
â€œTHE HIDDEN HARMONY IS BETTER THAN THE OBVIOUS.â€? PABLO PICASSO
CRYSTAL Crystal is a tale told in clues. It reacts to perspective, flashing a different facet with every turn, reflecting the world outside and the beauty within - scattering, uniting, revealing. Its sharp elegance asks for a closer look, while the discerning eye lingers on its sublime grace. Evolved and eclectic, the true aesthete delves deeper, celebrates complexity and appreciates detail. Touched by the finer nuances of art, culture and emotion, their world is curated with an eye for the truly refined, beyond borders.
COLOUR CREATE Engage with Crystal, find its hidden secrets and feel every contour. Like a good book, it tells you something different every time you read it. Fold along the lines to create an interesting form and push through each layer to discover different facets.
COLOUR PLAY 7838
FACETS OF ELEGANCE The myriad facets of Crystal come together, layered shades that enhance each other. Crystal lends to many perspectives - this composition is a reflection of ours. Experiment to find your own. Use colour masks to play with combinations and proportions. (see overleaf) * PU PALETTE: METALLIC: GOLDEN SANDAL
SWATCH PLAY Every swatch has real deposits of the many shades that make Crystal. Tear out a swatch and create your sanctuary of art. With every swatch you remove, layers of colour reveal themselves, forming curious shapes. Think before you tear and enjoy creating designs as you go along.
Through the colourless still and clear See the hues of the world within and without Crystal
"LIFE BEGINS AT THE END OF YOUR COMFORT ZONE" NEALE DONALD WALSCH
HEADRUSH Inspired by those who play by their own rules. Who defy boundaries of the possible and thrill in the unexplored - within and around them. For whom the biggest risk is not taking one at all. In a world where spirit triumphs over reason. Treading the thin line between the exceptional and the eccentric, living for the adrenaline rush, the intrepid adventurer straddles shifting landscapes. Live the moment. Take a chance.
COLOUR CREATE Read between the lights, explore shadows. Can colour exist without light? Fold along the dotted lines to create a shade for a lamp. Illuminate.Â
COLOUR PLAY *
THROUGH THE CRACKS, LIGHT ESCAPES Shards of colour light up the fragmented moods of Headrush, where sharp tones amplify the intensity of darker shades. Make the rules as you experience Headrush. Use colour masks that have been provided for your convenience to read and create proportions and combinations. (see overleaf) * ROYALE PL AY METALLICS: IRIDESCENT: DAPPLE
BASE COAT: PRUSSIAN BLUE / 7341
TOP COAT: PACIFIC L AGOON / M708
SWATCH PLAY Explore the moods of Headrush with real paint deposits. Combine colours andÂ test them under varied lighting.Â With every swatch you remove, layers of colour reveal themselves, forming curious shapes. Think before you tear and enjoy creating designs as you go along.
Why dance in the shadows When you can own the limelight Life is the ultimate adventure Live it Headrush
INDIA’S FOREMOST COLOUR FORECAST FOR INTERIORS A true trendsetter, Asian Paints ColourNext was widely held as being ahead of its time when it was first introduced in 2003. In its 9th edition today, it is recognized across the design community for its inspiring trend forecasts for the upcoming year.
DISCOVERING THE INDIAN CONSUMER Every year, ColourNext brings together designers and design thinkers, including architects, sociologists and advertising professionals, around India. The select panel collectively studies changing consumer behaviour to map trend stories that translate into an expertly curated spectrum of colours. Central to trend forecasting at Asian Paints is insightful exploration of consumer behaviour and its impact on decor choices. ColourNext is an amalgam of this understanding and the sophisticated aesthetic of the eminent panel. The result: a fresh colour vocabulary that inspires new design and reveals emerging consumer segments.
THE PROCESS The ColourNext team begins by looking for clues to evolving trends in design and consumer choices. They sift through the gamut of media, explore contemporary design spaces and talk with relevant resource people, from sociologists and anthropologists to design thinkers, trend forecasters and media professionals. The resulting databank is then presented to select designers across India who brainstorm over colour associations. They generate a range of colour stories and themes that reflects the moods of the year. The colour stories are then shared with established industry leaders and design experts chosen by the Asian Paints colour marketing team, who further distill the most inspirational themes for the year ahead. It is this high degree of engagement of the best creative and marketing minds over an extended period of time that gives ColourNext its definitive edge.
CULTURAL, MEDIA & TREND EXPERTS SEEMA KHALWANKAR • PRAMITI MADHAVJI • SAM BALSARA • NINA SABNANI • SURESH VENKAT ALEX KURUVILLA • VINEETA NAIR • NRUPEN MADHVANI • MP RANJAN • DEVRAJ SANYAL TRIPAT KALRA • DEVAL KARTIK • SHEETAL SUDHIR • SHALINI MEHTA • HARILEIN SABARWAL WANDA NAOMI RAU • CHARU TIWARI
SPACE VISITS 10’ U DESIGN, MUMBAI • MALIK ARCHITECTURE, MUMBAI • SUNIL PATIL, KOLHAPUR & PUNE SANDEEP KHOSLA, BANGALORE • ANSHUL CHODHA, BANGALORE
CREATIVE STUDIO WORKSHOPS DESIGN DOYENS AND NEWSMAKERS ROHEENA NAGPAL • INSIYA HUSEIN • MAMTA NAIK • PRASHANT KANYALKAR • ANUJ SHARMA NITIN VIRKAR • ADITI BABEL • JASLEEN MANRAO • HARSH MANRAO • MRUDUL PATHAK DIPIKA VIJAY • KUNAL SHAH • NEHA CHAUHAN • MRIDULA SHARMA • ELIZABETH JOHN MATHEW SIDDHARTHA DAS • SEVANTI ROY • AANCHAL GULATI • RAJDEEP RANAWAT • PAUL SANDIP SUHASINI SANDIP • SHRISTI BAJAJ • SHALINI JAIKARIA • SARTHAK SENGUPTA • SAHIL BAGGA PAAVNI BISHNOI • APARNA RANJAN • SARITA SUNDAR • DIPEN DESAI • AJAY SETHI • MAHESH CHADAGA • SANDEEP DEV
FUTURE GENIUSES NATIONAL INSTITUTE OF DESIGN, GANDHINAGAR NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BANGALORE LIFESTYLE ACCESSORY DESIGN TEXTILE DESIGN
STYLE LEADER PANELS VARUN SARDANA • SHINY VARGEHESE • PUSHKAR THAKUR • RAJAT TULI • RAHUL ANAND HARILEIN SABHARWAL • MR BAARISH DATE • PRIYANKA DATE • . SUBODH MOREY • ANSHUL CHODHA AJAY SETHI • ASHWINI DESHPANDE • PRAMITI MADHAVJI • KRSNA MEHTA • MANDEEP NAGI SONALI BHAGWATI • APARNA RANJAN • MEERA DABIR • SARTHAK SENGUPTA • SAHIL BAGGA INSIYA HUSEIN
Contribute to the ColourNext 2013 process Write to us at firstname.lastname@example.org