Heart is ‘top driver of Paris haute couture’ in Asia Pacific

COUNT on global fashion personality Heart Evangelista to drive media mileage of the Haute Couture Paris Fashion Week through the roof.

The globe-trotting Filpino actress, artist and fashion queen, who just made head-turning appearances at the GMA Gala and the State of the Nation Address in impeccable ensembles, once again proved the power of her presence and brand as she emerged as the “Top driver of the Paris Haute Couture Fashion Week’s” MIV (Media Impact Value) in Asia Pacific.

MIV is a proprietary algorithm by Launchmetrics that measures the impact of media coverage of placements related to a particular subject, in this case, the much-awaited Paris fashion event.

The metric measures the equivalent monetary amount of public posts, articles and audience interactions of a recognized influencer in the fashion, luxury and beauty industries.

Out of the event’s total MIV estimated at $118.8 million, Evangelista, a legitimate global fashion influencer, contributed $1.27 worth of mileage across 11 placements.

For the record, she is only one of two who contributed past the million mark in highlighting the Asia Pacific region as an emerging fashion hotspot. Behind her was Indian actress and model Urvashi Rautela, who generated $1.24 million in MIV through five placements.

Far runners-up were Asian American actress Lana Condor at $767,000 and Indian fashionista and entrepreneur Masoom Minawala who delivered $616,000.

Other Asian stars who drew MIV dollars to the Paris fashion event were Bella Ranee Campen, Diana Penty, William Chan, Fan BingBing and Thai superstar Tontawan Tantivejakul.

Evangelista’s Launchmetrics win was prominently reported on the lifestyle website EnVi Media, which noted the list of “top APAC voices creating a buzz during the event.” It cited how “fashion darling” Heart ranked at the top. (ManilaTimes.net)

Dolly on doing ‘A Very Good Girl’...

From Page 8

I now understand better their needs and requirements. I also gained more knowledge about the job of an actor, in front of a camera, na ang pag-iisip ko big screen,” she continued. Comparing her mainstream movie experience to her past works, she said, “Actually, halos lahat ng trabaho ko teleserye ang medium. For this, even my acting, I had to adjust.”

Dolly further shared that she learned a lot from sharing scenes and screen time with Kathryn.

“I observed how she worked. Grabe gamay na gamay niya talaga ang katawan niya, gamay na gamay niya ang mukha niya, gamay na gamay niya ang mata niya, sabi ko ang galing!” she said of the younger actress.

“Her technique na perfect na niya. Gusto ko maging ganun ka expert when it comes to awareness of the camera, of the angles of the camera, the technical side of things, yun ang natutunan ko talaga.”

It’s been a very busy 2023 for Dolly after her international acclaim for the 2022 Palme d’Or-winning film Triangle of Sadness. A Very Good Girl is just one of five film projects she completed this year with official release dates (she actually did more).

She is also revisiting her indie roots in not just one but two entries in the ongoing Cinemalaya 19 — Carl Joseph Papa’s Iti Mapupukaw (The Missing), Cinemalaya’s firstever animated feature entry, and Dustin Celestino’s Ang Duyan ng Magiting. Besides wanting to work with their filmmakers and cast, she immediately said yes to these entries because of themes that she has also advocated for in real life.

Ang Duyan ng Magiting, where she plays a social worker who helps two kids being unlawfully detained, tackles human rights, particularly rights of children. Iti Mapupukaw on the other hand, touches on mental health, another subject that she “strongly feels about.”

“And I’ve long wanted to work with Carlo Aquino,” she said of her co-star in the film.

LJ Reyes is glowing in an all-white ensemble while sharing moments with her fiancé Philip Evangelista during their prenup shoot. The couple was featured on the Instagram account of popular studio Nice Print Photo. The series of photos shows LJ wearing a white

Continued on Page 11

Matea Mahal Smith wins Miss...

From Page 9 and true visionary who is passionate about helping his community to believe in the power of their dreams. He is not only a community leader but also an advocate and patron of Filipino talent, artistry and culture. With Miss Filipina International, Geoffrey has created a platform to amplify young Filipina voices and a home for future transformational leaders in our community.”

Jonas Gaffud, known as the “Beauty Queen King,” was honored by MFI with the Lifetime Achievement Award. The head of Empire Philippines, which holds the Miss Universe Philippines and The Miss Philippines pageants, was hailed for “offering young women more than just training. He offers them the courage to dream, the strength to persevere and the knowledge that they are capable of changing the world.”

The distinguished panel of judges on the coronation night included Michelle Dee, who will represent the Philippines in the 72nd Miss Universe in El Salvador in November; Hollywood actress Vivica A. Fox (“Kill Bill: Vol. 1,” “Independence Day” movies”); Krista Kleiner, Miss Philippines International title holder and philanthropist; Margaret Gardiner, Miss Universe title holder, author and entertainment journalist; Richard Maghanoy, iSkin Beverly Hills CEO and Image Body Spa COO; and Michelle Narvaez, Philippine Airlines officer-in-charge country manager in the U.S.

Also among the eminent judges were Marc Anthony Nicolas, two-time Daytime

Emmy-winning producer of “The Talk”; Narcisa Pheres, MFI crown designer whose clients include former First Lady Michelle Obama, Beyonce, Madonna, Taylor Swift and Jennifer Lopez; Natty Pappas, shipping executive and consultant; Alden Richards, GMA’s popular singer-actorhost; Anton San Diego, editorin-chief of Tatler Philippines for an impressive 22 years; Voltaire Tayag, Miss Universe Philippines communications director; and Kathleen Espina Ynion, successful restaurateur and wellness advocate.

Francis Arden, a leading model and talent agent, and Paul Dreher, one of The Beverly Hilton’s directors of catering, joined the panel of judges in the preliminary competition, also held at the Hilton, on Friday, August 4. Accomplished and versatile performers Martin Nievera and Pops Fernandez co-hosted the equally spectacular prelims night.

Miss Ramonne and Terrell Carter performed musical numbers in the show which had multiple Emmy winner and P&L Media’s Lisa Lew, herself a Miss Philippines International title holder, as producer. GMA Network, which will air the exciting coronation night as a special, was represented by executives Joseph Jerome Francia, Joy Marcelo and Renze Banawa.