Asian Avenue magazine - January 2020

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Yang and his wife celebrated an Asian-American multicultural themed wedding in 2018.

Yang speaks at the 2015 Denver Comic Con. Photo Credit: Kevin Zhang.

Demoing a Serenity Forge game with Xbox at the 2015 GDC (Game Developers Conference). Photo Credit: Kevin Zhang.

Meeting with Warren Buffett during Yang’s senior year at CU Boulder.

Yang speaks at TEDxCU 2016. Photo Credit: Aleia Amaya.

Showing a Sereinty Forge game to Bill Nye the Science Guy in 2014. Photo Credit: Kevin Zhang.

gramming just through a textbook. But he was diagnosed with a debilitating, severe, chronic blood disorder. Medical doctors indicated he would only have several months to live. He shared this experience through a TED Talk. For the next two years, during recovery, he dived into the gaming world, even logging up to 10,000 hours. Through his gaming, he made friends, who would check in with him. One friend connected him with other medical experts and researchers, who provided advice and tips during his recovery. He realized during his recovery period that he wanted to create meaningful video games with a penchant of learning. Game Development The process of developing games is similar to planning a movie. Starting

with the concept, his team tosses around ideas. Planning the pre-production involves scheduling and budgeting of the proposed game. Other details include developing the pipeline of the video game. For example, the trigger sounds of a gun. What is the process of developing this animation? What other programming is involved with this sound? Depending on different factors, developing a game can take as short as two hours to as long as five years. On an average basis, it takes two years, Yang said. You can find these digital games through online stores, and eventually retailers such as Walmart and Target. The company’s marketing outreach includes exhibiting and attending major conferences. Just last March 2019, he was one of thousands of exhibitors at the

Denver Pop Culture Con in downtown. The company will attend more video conferences such as Game Con, E3, Tokyo Game Show, and China Joy. Company Culture In high school, Yang had no idea he could build a company doing what he loves the most—gaming. He doesn’t consider himself an entrepreneur. He’s not product centered. He is building a company based on “people culture,” which he defines as sharing equal pay policy, equity in the company, vacation days that are up to the employee as long as their work gets done. To learn more about Yang and Serenity Forge, visit serenityforge.com or find him on social media at: linkedin.com/in/ serenityz or twitter.com/ZhenghuaYang.

Serenity Forge | asian avenue magazine

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