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Production - Ingredients - Packaging - Quality Control - Logistics

VOL.9 NO.50 JULY - AUGUST 2011 www.ttim.co.th

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Business News     

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Industry Updates

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Beverage & Liquid Food

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Processing & Packaging Technology

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Storage & Handling 4H_PTPaPUN[OL<[PSPaH[PVU6M >HYLOV\ZLZ

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Ingredients & Additives

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Food Safety & Quality Assurance

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Special Report

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Special Interview ;HSRPUN^P[O[OL¸9PJL¹4HU


Editorâ&#x20AC;&#x2122;s Note The 10 Main Faults Contributing to Food Poisoning Outbreaks A couple of months ago, Dr. Chienchuang Kalayanamitr, Thai Trade and Industry Media Co., Ltd.â&#x20AC;&#x2122;s consultant, introduced me to Stuart Baker, the Director of Training & Development at Food Hygiene Asia. Stuart is a food hygiene specialist providing food hygiene training courses to hotels, resorts, and restaurants, and support to improve food handlersâ&#x20AC;&#x2122; safety awareness, in order to reduce guest complaints and staff sick leave from food-borne illnesses. â&#x20AC;&#x153;Food poisoning is normally caused by negligence or ignorance. A reduction in the high level of food-borne illness cases will only be achieved by the education of food handlers,â&#x20AC;? he said. Stuart continued by saying that, â&#x20AC;&#x153;Most Thai people have food poisoning experience, but seem like they donâ&#x20AC;&#x2122;t know how to avoid it, because many restaurants in Thailand donâ&#x20AC;&#x2122;t have food hygiene standards. Our food hygiene training focuses on heightening your staffâ&#x20AC;&#x2122;s awareness and understanding the importance of a hygienic workplace and working practices.â&#x20AC;?

Address Thai Trade & Industry Media Co., Ltd. 2034/73, 16th Floor, Italthai Tower, New Petchburi Rd., Bangkapi, Huay-kwang, Bangkok 10310 Thailand Tel: +66 (0) 2716 1722 Fax: +66 (0) 2716 1723 Website: http://www.ttim.co.th Management Managing Director :

Daorach Preechatham

1) Food prepared too far in advance and stored at room temperature, i.e. not under refrigeration 2) Cooling food too slowly prior to refrigeration 3) Not reheating food to high enough temperatures to destroy food poisoning bacteria 4) The use of cooked food contaminated with food poisoning bacteria 5) Undercooking 6) Not thawing frozen poultry for sufďŹ cient time 7) Cross contamination from raw food to high-risk food 8) The consumption of raw food, such as shellďŹ sh, eggs or milk 9) Storing hot food below 63°C 10) Infected food handlers

Chakrit Tubsungnearn Kamonros Manomaisaowapak

Group Managing Editor : General Manager :

I agree with him. Most restaurants in Thailand, not just street stalls, but even big restaurants where we usually go out to for dinner, donâ&#x20AC;&#x2122;t have a food hygiene management system. More importantly, our country does not have food hygiene regulations that are as strict as they should be. Compared to developed countries, we are still far behind. In the UK or USA the customer can sue a restaurant if they get food poisoning. Therefore, all food services in these countries must take food safety seriously and be ready for food hygiene inspections all the time. Recently, Stuart wrote something about food poisoning outbreaks on his Facebook page, and he is pleased to share his experience with Asia Food Beverage Thailand magazine readers. He mentioned that there are 10 main faults contributing to food poisoning outbreaks; which are:

Wannee Sananwatananont

Group Business Strategy Director :

Editorial Team

Wannee Sananwatananont Chakrit Tubsungnearn Editor : Sitthiporn Chompurat English Editor : Nicholas Day Art Director : Pissanu Junjanejob Senior Graphic Designer : Pupiang Srinawk Graphic Designer : Wipawan Sutthapapon, Nopmanat Thongdee, Jakkapong Ka-arj, Nitipat Glaharn Photo Editor : Aphiwitch Numnuan Publisher :

Managing Editor :

Advertising

Juangjun Boonritrutaikul, Saisudee Krittayapisit Sales Coordinator : Kiatirat Singkong Sales Manager :

Sales Executive :

Account Manager Marcom Manager :

Maliwan Surakan

Special Event Special Event Manager :

Araya Kantpracha

Circulation / Distribution Circulation Executive :

Jarinthip Vatidvijit,

Arresa Makloy Accounting Accountant :

Suthida Orachum

Board of the Industry Consultants

-

Chakrit Tubsungnearn Managing Editor Asia FOOD BEVERAGE Thailand

ENDORSERS :

Assoc.Prof. Dr. Siree Chaiseri, Dean. Faculty of Agro-Industry, Kasetsart University Dr. Preeya Vibulsresth, Faculty of Agro-Industry, Kasetsart University Dr. Sakarindr Bhumiratana, Director, National Science and Technology Development Agency (NSTDA) Association of Thailand Dr. Yuvadee Nakapadungrat, Faculty of Science, Srinakharinwirot University Assoc.Prof. Songsak Srianujata, Institute of Nutrition, Mahidol University Advertising Contact

Thai Retailers Association

National Food Institute Thailand

Thai Frozen Foods Association



Thai Packaging Centre,        and Technological Research



The Thai Packaging Association

Thai Bioplastics Industry Association

Thai Food Processorsâ&#x20AC;&#x2122; Association

Sales Manager : Juangjun Boonritrutaikul juangjun@ttim.co.th Sales Executive :Saisudee Krittayapisit saisudee@ttim.co.th

Permit no: ISSN 1685-831X Color Separation: Imagine Graphic Co., Ltd. Printer: Physics Center Press Ltd. Part. All right reserved. Reproduction of the magazine, in whole or in part, is prohibited with out the prior written consent, not unreasonably withheld, of the publisher. Reprints of articles appearing in previous issues of the magazine can be had request, subject to a minimum quantity.

Food Technology Department, Industrial Methology and Testing Service Centre,         Technological Research

Food Science & Technology Association of Thailand

Food Processing Industry Club The Federation of Thai Industries

Department of Livestock The Development


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Business News COGNEX SELECTED BY CANADAâ&#x20AC;&#x2122;S LARGEST COURIER COMPANY Purolator, Inc., the largest courier service in Canada, has placed purchase orders totaling nearly 250,000 USD for the new Cognex DataManÂŽ 500 camera-based barcode reader. It will replace laser-based scanners currently used at weighing stations within Purolatorâ&#x20AC;&#x2122;s sorting and distribution centers. The DataManÂŽ              applications. It enables reading of 1-D barcodes and 2-D codes such as Data Matrix and QR codes. ! "#$%&%'()(*+)/#43 63789:;<*8=46><!;?@ BA 9(*E+:8B8;*@ FG(H %+G(@ *(<8:8)$+3BE4J37&3(*4:78 KL8"A<:&<8;ABK87+N(7%:N7F)OV ÂŽB3W=X#&+<8;#*YZ*[\%6?=>;6]$B=%+G@(*OV ÂŽ K^Y#74J3E!:!?@%+G@(*;E7:%&%F()!?@4J3(=#<!?@E/:7J@*:_H86:7L8=4:`#:=)+BE=7E&^KB;<*9(*"#$%&%'() DataManÂŽ%jk:%+G@(*(<8:8)$+3B'WE74:W*78!?@4J37&3(*KL8"%jk:%+G@(*XG(4:78(<8:6;: E(""&%+J@:&(K;'7;);8X8Y(<8:6;8)$+3BEqOE&^[O%J<:OV zE&^{|  ENQUIRY NO.

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DKSH OPENS CONFECTIONERY AND BAKERY INNOVATION CENTER IN BANGKOK DKSH, the leading Market Expansion Services Group with a focus on Asia, has recently commissioned a state-of-the-art innovation center to introduce new concepts and ingredients to the confectionary and bakery industry in Thailand. DKSH has invested in a new confectionery and bakery innovation center to deepen the companyâ&#x20AC;&#x2122;s application expertise, develop cutting-edge business ideas, and formulate concepts that create even better opportunities for its suppliers and customers. The new center in Thailand is the sixth facility Bangkok site. OÂ&#x201E;Â&#x2026;Â&#x2020;/#3:_87846378B38:789=8='&8B4:!W?j%(%J?=Â&#x2021;B3%jÂ&#x2C6;B`#:=):W'7X%"G@(:_8%;:(E:W+BE&^;<W:/;X ;_86(A';867X9:X6W8:E&^%%7?@4:j^%!`Â&#x2021;!=OÂ&#x201E;Â&#x2026;Â&#x2020;Â&#x2021;B3&*!A:7<('H*`#:=):W'7X9:X6W8:E&^%%7(?@ E6<*46X<%"G@(;38*+W8X%J?@=WJ8>B38:E(""&%+J@:(=<8*&Z7FZH*;38*E:W+B!8*Â&#x2030;A7K!?@&_H8=A+E&^;38*;+)$(78; !8*Â&#x2030;A7K!?@B?7W<8463E7<&#7+38E&^F""&8=%(() $B=`#:=):W'7X9(* OÂ&#x201E;Â&#x2026;Â&#x2020; E6<*46X<:?H:%jk:E6<*!?@674: j^%!`Â&#x2021;!= ENQUIRY NO.

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NEW ZEALAND â&#x20AC;&#x153;FOOD FOR THOUGHTâ&#x20AC;? June 8, 2011, at the New Zealand Embassy, Bangkok - Mr. Thanadej Trakul-Yingyong, Acting Trade Commissioner to Thailand, the New Zealand Trade and Enterprise, has given a group interview on â&#x20AC;&#x153;FOOD FOR THOUGHTâ&#x20AC;? to provide information on products in New Zealand and how the government and the private sectors have done to make the New Zealand products high in quality and safety production process particularly in food and healthy beverage products and functional foods. W:!?@Â&#x2013;XYA:8=:[Â&#x2014;Â&#x2DC;;Y8:%(7(+8J!#':WF?E&:B)7A*%!"Â&#x2122;;_8:7*8:"8Â&#x2DC;J=):WF?E&:B)$B=+AÂ&#x2DC;Â&#x2030;: %BJ'^7#&=@*=*7878Â&#x2DC;)!#'"8Â&#x2DC;J=) Â&#x2021;B3%jÂ&#x2C6;B;XL8Â&#x2DC;)7&A<X4:6W93(Â&#x161;Â&#x203A;Â&#x153;Â&#x153;OÂ&#x203A;Â&#x153;|Â?Â&#x2020;Â&#x153;Â&#x17E;Â&#x;Â&#x2020;Â? %"G@(463 93(X#&/&/&'9(*j^%!`:WF?E&:B) '&(BK:7^W:78B_8%::*8:!H*L8+]8&E&^%(7J: FZ@*!_8463 /&'LÂ&#x2DC;ÂĄ)K87j^%!`:WF?E&:B)%jk:;:+38+AÂ&#x2DC;L8"9(*;:+38'&(BK:7^W:78/&'!?j@ &(BL=$B=%:3:Â&#x2021;j!?/@ &'LÂ&#x2DC;ÂĄ)(868E&^%+G(@ *BGX@ ;A9L8" 6G((868%J*6:38!?@ ENQUIRY NO.

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SSI SCHAEFER RANKED NO.1 FOR 5WK CONSECUTIVE YEAR SSI Schaefer has been ranked the number one system supplier again for materials handling by US Magazine, V V Â&#x2020;  ÂŁ| ¤ ÂĽ  ÂĽ           qÂ&#x2014;  \ this is the 5th consecutive year that SSI Schaefer has been receiving this award. To qualify for MMHâ&#x20AC;&#x2122;s list, companies must be suppliers of materials handling systems, not just equipment providers. In addition to manufacturing at least two major handling system components, a company must also employ full-time staff that designs, installs and integrates materials handling systems. Â&#x2026;Â&#x2026;ÂŚÂ&#x2026;  Â&#x2021;B3Y#7KB463%jk:(:Bq4:%G@(*^KB78W;BA$B=:'=;8V V Â&#x2020;  K87j^%!` ;6](%X78:%jk:78Â&#x2021;B3'_8E6:<*(:B!?@q%jk:j§!?@'B'<(7:!?@Â&#x2026;Â&#x2026;ÂŚÂ&#x2026;  $B=:'=;8Â&#x2021;B3%@X!_878KB(:BB*7&<8W%XG@(qÂ&#x2014;j§!?@E&3W $B=!!?@/<8:%7Â&#x2DC;ÂĄ)9(*:'=;8K^'3(*%jk:F""&8=%(() Â&#x161;^ KB78W;BA Â&#x2021;X<4J<E+<78KB68%+G@(*XG(%+G@(*K7:(7K87:H:!K^'3(* %jk:/#3/&';<W:j^7(9(*^%(*(=<8*:3(=;(*;<W:!H*:?H!'3(*X?78K38*":7*8:j^K_8!?@B#E&4:%G@(*78((7E'B'H*E&^^#Â&#x2DC;878 4:B38:%+G@(*XG((Aj7Â&#x2DC;) 304 50 ENQUIRY NO.

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Asia FOOD BEVERAGE Thailand


MODERN CONVEYOR TECHNOLOGY SEMINAR Interroll (Thailand) Co., Ltd. with business partners and Thai FDA will arrange â&#x20AC;&#x153;Modern Conveyor Technology for Food Industryâ&#x20AC;? seminar on August 30, 2011 at Saraburi Inn hotel, Saraburi. The content is about optimized technology for processing and conveying. It is suitable for any food industry- related personnel who are interested. Call the marketing department for further information and free registration: Tel: Ÿ½½ÂśžÂżÂ&#x2013;Â&#x2014;Â&#x2014;Ă&#x20AC;Â&#x2014;Â&#x2014;Â&#x2013;[Ă qqq Š ÂŁ Ă&#x201A;  ÂŁ\    Ă&#x20AC;  ÂŁ ! (:%'()$&Âśj^%!`Â&#x2021;!=žK_87B<WX7":Â&#x2030;X'E&^/#%3 J?=@ WJ8>K87;_8:7*8:+Â&#x2DC;^7X78(868E&^=8Âś(=£žKB;XX:8Â&#x161;V Âł ´   Â?   Â&#x203A; ÂŚ   X?%:GH(68W<8B3W=%!+$:$&=?!?@%6X8^;X'H*E'<7^W:/&'K:YZ*78&_8%&?=*%6X8^;_86/#3!?@(=#<4:W*78(A';867X (868E&^A++&!@WÂ&#x2021;j78;X:8K^KB9ZH:4:W:!?@ Âż;*68+X[Â&#x2014;Â&#x2DC;$*EX;^A?(::) K*6WB;^A? 'H*E'<%W&8Ă&#x192;ÂŁqĂ&#x20AC;ÂŁ:ÂŁ;(Y8X93(X#& E&^;_8(*!?@:@*Â&#x2021;B3Ă&#x201E;?!?@Ă&#x2026;Ă&#x2020;8=78'&8B$!ÂżÂ&#x2013;Â&#x2014;Â&#x2014;Ă&#x20AC;Â&#x2014;Â&#x2014;Â&#x2013;[Ă qqq6G((?%X& ÂŁ Ă&#x201A;  ÂŁK_8:W:Â&#x2021;X<%7:Ă&#x20AC;!<8: ENQUIRY NO.

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BENEO SETS THE PACE FOR A NEW ERA OF ENERGY DRINKS Rhinoâ&#x20AC;&#x2122;s energy GmbH, Germanyâ&#x20AC;&#x2122;s second largest energy drink brand, has just launched its â&#x20AC;&#x2DC;Natural Š ÂŞÂ&#x203A; Â&#x2122;   ¤z ÂĽ ÂŤ  ÂŁ Meanwhile Convivo GmbH has just launched its â&#x20AC;&#x2DC;Take Offâ&#x20AC;&#x2122; energy drink. Both are marketed as energy drinks that provide sustained energy with the functional carbohydrate isomaltulose (marketed under the brand â&#x20AC;&#x2DC;Palatinoseâ&#x201E;˘â&#x20AC;&#x2122;), alongside instant alertness. Thanks to the addition of Palatinoseâ&#x201E;˘, energy drink can provide glucose steadily over a longer period of time. The blood glucose and insulin levels thus remain consistent accordingly. %XG@(%NW° :?H |   Â&#x;Â&#x2020; %+G@(*BG@X463 "&**8:(:B;(*9(*%=(X:?Â&#x2021;B3%jÂ&#x2C6;B'W ¹²  Š ÂŞÂ&#x203A; %+G(@ *BGX@ 463"&**8:/;X:_8H /&Â&#x2021;X3;<W: Âł ´´ Â&#x;Â&#x2020; Â&#x2021;B3%jÂ&#x2C6;B'W/&'LÂ&#x2DC;ÂĄ)%+G@(*BG@X463 "&**8:ÂąÂ?¤ Â&#x153;!H*;(*E:B)W8*'&8B4:]8:^ %+G@(*BG@X463"&**8:!?@X?;<W:/;X9(*Â&#x2021;($FX&!#$&;FZ@* %jk:+8)$Â&#x2021;Âľ%B'%J*6:38!?@ ÂśW8*'&8BL8=4'3E:B) Palatinoseâ&#x201E;˘) ;<W:/;X¡  ¸!_8463%+G@(*BG@X463"&**8: 4637&#$+;4:^B+*!?@(=<8*'<(%:G@(*=8W:8:7W<8J<W= 463^B7&#$+;E&^(:F#&:4:%&G(B;X_@8%;X(

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Mar - Apr 2011

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Business News YAMAMORI JOINS THAIFEX 2011 V[[Ă&#x192;\[qqÂ&#x2122;Ă&#x2021; Â?   ³£\Ă&#x2C6; ÂŁÂśĂ&#x2021;Â?³ž   Â?Â&#x2020;Ă&#x2030;ÂŚÂ&#x203A;ŠĂ&#x160;Â&#x2122;Ă&#x2039;  Â&#x203A; Ă&#x2030;[qqÂŁ â&#x20AC;&#x2DC;Yamamori J-Sauce Characterâ&#x20AC;&#x2122; remains the main brand image. Besides the cooking show & tasting zone, YTC gave a special promotion that attracted many customers, â&#x20AC;&#x153;Enter into a lucky draw when you buy two bottles of 500 milliliters teriyaki sauceâ&#x20AC;?. Yamamori would like to thank all the visitors to their booth. They are enthusiastic to develop new products and present them at further exhibitions and shows. W:!?@ [[Ă&#x192;"Ă?L8+X!?@/<8:X8!=8X8$X%!BBH*K_87BÂśĂ&#x2021;Â?³žÂ&#x2021;B3%938<WX*8:Â?Â&#x2020;Ă&#x2030;ÂŚÂ&#x203A;ŠĂ&#x160;Ă&#x2039;  Â&#x203A;  Ă&#x2030;[qq$B==*+*%:3:;G@(;8L8"&7Â&#x2DC;)Ă&#x2021; Ă&#x17D;Â&#x2026;  Âľ?$<+W8X(<(=4:j§:?H:(7K877K7X78;8Â&#x2030;'78 jA*(868E&^JX/&'LÂ&#x2DC;ÂĄ)=*X?$j$XJ@:&A3:7^!^%!Ă&#x201E;&(:$B=&#7+38!?@FGH(F(;%!=879:8BX&&&'[9WB K^Â&#x2021;B3;! Â&#x2030;KĂ?  ;&87q4FZ*@ Â&#x2021;B3 +W8X;:4KK87&#7+38%jk:(=<8*X87=8X8$X9(9(+AÂ&#x2DC;&#7+38!A7!<8:!?X@ 8%=?=@ XJX#Â&#x2030; %8"3(X"Ă?:8;:+3846X<E&^K^:_8%;:(/&'LÂ&#x2DC;ÂĄ)4:*8:E;B*;:+38'<8*°'<(Â&#x2021;j ENQUIRY NO.

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WACKERâ&#x20AC;&#x2122;S LATEST INNOVATIONS Ă&#x2039;Ă&#x2030;ÂłÂ&#x201E;Š|\´   \ÂĽ   

´      ´      Â&#x203A;  ÂŚ   ÂśÂ&#x203A;žĂ&#x2030;  ÂĽ Ă&#x2018; ¤¤\Â? \ Â&#x2026;   [q[Âż\[qqÂŁÂ?  Ă&#x2039;Ă&#x2030;ÂłÂ&#x201E;Š| ÂĽ     platform, offering biotechnologically manufactured solutions for masking and stabilizing functional ingredients for beverage applications        ÂŁĂ&#x2039;       ´ \Ă&#x2039;Ă&#x2030;ÂłÂ&#x201E;Š|    Ă&#x2019;       ÂĽ sectors on the nutrition industry, mainly for beverages and functional food. Ă&#x2039;Ă&#x2030;ÂłÂ&#x201E;Š|/#3/&';8%+X?^B$&7%'?=X:_8%;:(:W'7X;_86(868E&^%+G@(*BG@X4:*8:Â&#x203A; ÂŚ   ÂśÂ&#x203A;žĂ&#x2030;!?@K^KB9ZH:4:W:!?@ [q[Âż 7:=8=:[Â&#x2014;!?@7A*%!"$B=Ă&#x2039;Ă&#x2030;ÂłÂ&#x201E;Š|K^:_8%;:($F&#J:B38:%!+$:$&=?J?WL8";_867877%7NÂśV¤ žE&^78;38*+W8X%;Y?=9(*;<W:/;X %J*6:38!?@4:%+G@(*BG@XE&^(868%;X$B=6:<W=*8:B38:W!=8`8;')J?WL8"E&^%!+$:$&=?J?WL8"9(*Ă&#x2039;Ă&#x2030;ÂłÂ&#x201E;Š|463+W8X;_8+>7$F&#J:%Ă&#x201C;"8^ ;_86(A';867X%7?@=W7$LJ:878!?@7_8&*%'$'$B=%Ă&#x201C;"8^(868E&^%+G@(*BG@X%J*6:38!?@ ENQUIRY NO.

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TIG ARRANGES A SEMINAR AT PROPAK ASIA 2011 Ă&#x17D;

q½\[qq¡|Â&#x153;¡Ă&#x2030;Â&#x201E;Ă&#x2030;Â&#x2026;ÂŚĂ&#x2030;[qq\Ă&#x2018;ÂŚÂ?Š³\Ă&#x2018; ¤¤Â&#x2122;Â?ÂŚ  Â&#x; ÂśÂ?ÂŚÂ&#x;ž¡³Ă&#x2C6;ÂĽ Â?¡¤ Âł  \  Â? ÂŚ   Â&#x2026;  Â?  |    ÂśÂ?ÂŚÂ&#x2026;Â?|ž       Â&#x161;Ă&#x2C6;Ă&#x2039; ¡¤  Â? Ă&#x2018; ´  V ¤ ÂĽÂł  Study.â&#x20AC;? The seminar was on trends in beverage packaging and liquid nitrogen dosing technology       ÂĽ ¤ \ÂĽ  ´    Ă&#x2030;ÂŤ  Co., (Thailand) Ltd. %XG@(!?@ q½XYA:8=:!?@/<8:X84:*8:¡|Â&#x153;¡Ă&#x2030;Â&#x201E;Ă&#x2030;Â&#x2026;ÂŚĂ&#x2030;[qq\Â&#x2021;%!+8*:8!Â&#x2021;!=(:B;%'?=& E7Ă&#x2022;;K_87BÂśX68J:žÂśÂ?ÂŚÂ&#x;ž<WX7`#:=)78KA6?6<(Â&#x2021;!=Âś`!£ž;Y8:WK=W!=8`8;')E&^ %!+$:$&=?E6<*j^%!`Â&#x2021;!=ÂśWW£žKB;XX:84:6W93(Â&#x161;Ă&#x2C6;Ă&#x2039; ¡¤  Â? Ă&#x2018; ´   V ¤ ÂĽÂł Â&#x2026;  %:GH(686&7%7?@=W7E:W$:3XKALÂ&#x2DC;ÂĄ)%+G@(*BG@X9(*j§:?HE&^%!+$:$&=?786=BÂ&#x2021;:$'%K:%6&W%"G@(%"@Xj^;!Â&#x2030;L8"4:78 !_8Ă&#x2C6;ÂĽ ¤ 9(*(A';867X%+G@(*BG@XWX!H*7Â&#x2DC;?`Z78K87!(8=$:^$X^$'Ă&#x2022;^Âśj^%!`Â&#x2021;!=žK_87B ENQUIRY NO.

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STUDY SHOWS NEW BENEFITS OF CARNIPUREâ&#x201E;˘ TARTRATE A new study shows that long-term L-Carnitine supplementation in the form of Carnipureâ&#x201E;˘ tartrate manufactured by Lonza coupled with the intake of carbohydrates increases muscular L-Carnitine content in recreational athletes. The randomized, double-blind, placebo-controlled study was conducted by the School of Biomedical Sciences at the University of Nottingham Medical School in England and published in the Journal of Physiology. During exercise L-Carnitine plays a dual role in skeletal muscle fuel metabolism that is dependent on exercise intensity: During low intensity exercise increased muscle L-Carnitine content leads to glycogen sparing and increased fatty acid oxidation, whereas during high intensity exercise it leads to a decrease in anaerobic energy production. /&78`Z78JH:46X<"W<878463E(&+8):!?:%jk:(868%;X^=^=8W4:#jÂł  ¸   !?@/&'$B=Ă&#x2C6; Ă&#x2019; $B=463"3(X7+8)$Â&#x2021;Âľ%B'K^J<W=%"@XjX8Â&#x2DC;E(&+8):!?:4:7&38X%:GH(9(*:77?Ă&#x201D;8;X+%&<:78`Z78!?@'?"X")4: W8;8 ¡ 4J378!B;(E O    \ ;A<X E&^4J3=86&(7 œ¡ ž !_878`Z78$B=W!=8&= J?W%WJ`8;')X68W!=8&=E"!=)E6<*:(''*EÂľXj^%!`(*7Ă?E(&+8):! :? X?!8!4:78%/8/&8>"&**8:4:7&38X %:GH(Â&#x2122;%"@XE(&+8):!?:4:7&38X%:GH(E&^&B78;38*"&**8:EÂ&#x2021;X<4J3((7F%K:Â&#x2122;$B=9ZH:(=#<7^B78((77_8&*78= ENQUIRY NO.

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Asia FOOD BEVERAGE Thailand

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TETRA PAK ANNOUNCES NEW ENVIRONMENTAL TARGETS

Tetra Pak, the world leader in food processing and packaging solutions, announced its 10-year environmental plans. The                growth. The plan includes: Capping carbon emissions at 2010 levels by the end of 2020, doubling the global recycling rate of its used beverage cartons, Using of 100% Forest Stewardship Âł

¸ÂśÂ&#x203A;Â&#x2026;³¸ž          100%, and developing of packages that made of 100% renewable materials. %'NB'8E"3+! J:H :_8^B$&7B38:7^W:78/&'E&^KALÂ&#x2DC;  ÂĄ) j^78`E/:B38:;*@ EWB&3(X^=^=8Wqj§%"G(@ 463! Ă&#x2014;;8X8Y&A %jĂ&#x2DC;86X8=4:78%'$'(=<8*=@*=G: Â&#x2021;B3E7< K_87B('878j&<(=7Ă&#x2022;8F +8)(:Â&#x2021;B((7Â&#x2021;FB)L8=4:j§ [½¿463(=#<4:^B%B?=W7:7j§ [Âż\ %"X@ jX8Â&#x2DC;78?Â&#x2021;F%+&7&<(*%+G(@ *BGX@ !?4@ J3E&3W!W@ $&79Z:H (?76:Z*@ %!<8'W\ W'YAB 7^B8!?4@ J3!*H 6XB'3(*Â&#x2021;B3 78(*K87Â&#x203A; Â&#x2026; ÂĽ  Âł

¸6G(Â&#x203A;Â&#x2026;³¸463+qĂ&#x2122;\E&^"Ă?:8KALÂ&#x2DC;  ÂĄ)!4?@ J3W' YAB !?@!_8K87!"=87!BE!:Â&#x2021;B3!H*6XB ENQUIRY NO.

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ASIAN SEAFOOD EXPOSITION The second edition of the Asian Seafood Exposition will take place September 6-8, 2011, in Hong Kong at the Hong Kong Convention and Exhibition Centre. The Asian Seafood Exposition will once again connect retail, foodservice, and distribution buyers with suppliers of live, fresh, frozen and packaged seafood products and services looking to         Ă&#x2030;¡   Â&#x2020;  Â&#x201E;     market. For more information, visit www.asianseafoodexpo.com ,     Â&#x2020;  V

   Â? Ă&#x203A; Âźq [Ă&#x20AC; Â&#x2013;Â&#x2014;[ ½¿\   Š 

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Mar - Apr 2011

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Business News FRENCH SPECIALTIES AT GOURMET ASIA 2011 V[Âż[Â&#x2014;\[qq Â&#x203A; Š\Â&#x2026;  Â&#x2026; ´ Â&#x203A;     Ă&#x2019;       z      Ă&#x2030;Â&#x2026;ŠĂ&#x2030;²   and importers. Organized in B to B meetings format, the â&#x20AC;&#x153;Gourmet Asiaâ&#x20AC;? introduced French gastronomyâ&#x20AC;&#x2122;s reputation: charcuterie, cheese, foie gras, fruit paste, prunes, coffee, olive oil, pastries, etc. The event was held at the UBIFRANCE Trade Commission in Singapore. The French participants were ŠĂ&#x160;³ŠĂ&#x2C6;Ă&#x2C6;Š²³ŠÂ&#x203A;Â&#x153;Â&#x153;O\Â&#x;Â&#x153;Â&#x17E;|VŠÂ?Ă&#x2030;²OÂłÂ&#x153;\Ă&#x2C6;Ă&#x2030;{Â&#x17E;Š|ÂłĂ&#x2021;²Â&#x153;ÂŚÂ&#x2026;Š\VĂ&#x2030;Ă&#x2C6;Â&#x153;²Â&#x;Â&#x153;\ ¡Ă&#x2C6;Ă&#x2030;Â&#x2026;Â&#x2026;Š\Â&#x17E; ÂĽ ¤  ¡ ´   Â&#x2026;Â&#x153;VŠĂ&#x160;¡Â&#x153;|Â?ÂŁ W:!?@[Âż[Â&#x2014;"Ă?L8+X!?@/<8:X8Â&#x2DC;;Y8:%(7(+8J!#'Ă&#x2026;@*%`;j^%!`;*+$j)Â&#x2122;/#3 ;<*((7/&'LÂ&#x2DC;ÂĄ)(868+AÂ&#x2DC;L8"K87Ă&#x2026;@*%`;Ă&#x20AC;!Â&#x2021;B3E7< ŠĂ&#x160;³ŠĂ&#x2C6;Ă&#x2C6;Š²³ŠÂ&#x203A;Â&#x153;Â&#x153;O\ GOURMET AND CO, LA QUERCYNOISE, MALONGO, PLASSE, Un weekend ¡ ´  E&^Â&#x2026;Â&#x153;VŠĂ&#x160;¡Â&#x153;|Â?:_8%;:(/&'LÂ&#x2DC;ÂĄ)46X<&8< ;ABE7</F3# (GH E&^/#:3 8_ %9384: %(%J?=4:*8:;XX:8E&^:B"!8*Â&#x2030;A7KÂ&#x161;Â&#x;  Ă&#x2030;[qq FZ@*KB$B=Â&#x203A;  Â?  Âł Â&#x17E;Ă&#x2018;ÂŚÂ&#x203A;|Ă&#x2030;²³Š$B=X?;:+38!?@E;B*4:*8:%J<:/&'LÂ&#x2DC;ÂĄ)K876X# J?;'6<8:Ă&#x201E;Ă&#x153;W78;)/&Â&#x2021;X37W:&#7"A:78EĂ&#x201E;:_H8X:X^7(7E&^%";!?%jk:'3: ENQUIRY NO.

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VIKAN HAS LAUNCHED AND BECOME THE NEW ONE BRAND Ă&#x17E;¤ \  ¤ ÂĽ            \¤   approach to its brands and market positioning. Before, it communicated many different brands and logos individually. Now, itâ&#x20AC;&#x2122;s sweeping away our multiple identities to unite under a Single Brand; one brand with the new logo that encapsulates innovative and proactive approach to business in various sectors. Vikanâ&#x20AC;&#x2122;s products are effective cleaning solutions for many business sectors, especially for the foods and beverages, kitchens and restaurants, healthcare, retails and supermarkets, as well as the transport sector. W?%+:ÂśĂ&#x17E;¤ ž%jk:JG@(!?@#3K77:B?;_86^78!_8+W8X;^(8B!?@X?j^;!Â&#x2030;L8"%jÂ&#x2C6;B'WE:B)E&^$";J:4:'&8B&<8;ABK87%BX!?@W?%+:%+=:_8%;:( '8;:+38E&^$&$73!?@E'7'<8*7:E'<9Â&#x2DC;^:?H!8*W?%+:Â&#x2021;B3WX%(8%(7&7Â&#x2DC;)!?@6&876&8=X8Â&#x2021;W3%jk:6:Z@*%B?=WÂ&#x2122;$B=X?E:B)E&^$&$73%B?=W!?@Â&#x2021;B3WX%(8 :W'7XE&^X8'78%J*jĂ&#x2DC;(*7:!?@;38*%"G@(Â&#x2030;A7K4:L8+;<W:'<8*° /&'LÂ&#x2DC;ÂĄ)9(*W?%+:Â&#x2021;B3E7<$F&#J:78!_8+W8X;^(8B!?@X?j^;!Â&#x2030;L8";_86Â&#x2030;A7Kj^%L!'<8*°$B=%:3:4:Â&#x2030;A7K(868E&^%+G@(*BG@X63(*+WE&^ 38:(86878B#E&;A9L8"78+38j&?7E&^FAj%j()X8)%7N'WX!H*L8+789:;<* ENQUIRY NO.

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HAZARDOUS MATERIAL REGISTRATION SEMINAR Ă&#x17D;

Ă&#x20AC;q½\[qqÂł  Ă&#x2C6;  ÂśÂ? žÂłÂŁ\Ă&#x2C6; ÂŁ\Ă&#x2018; ¤¤Âł  Ă&#x2C6;  Ă&#x2019;       Â&#x161;|   Ă&#x2019;        ¤ £Â?     was honored attended by Mr. Jirakorn Kosaisevi, Director-General of Department of Agriculture. This seminar is aimed to launch the new service which is a project to analyze hazardous materials in agriculture for the registration and registering process including testing and analyzing insecticide. W:!?@ Ă&#x20AC;q½XYA:8=:[Â&#x2014;Â&#x2DC;!63(*jĂ?'787&8*Âśj^%!`Â&#x2021;!=žK_87B\7A*%!"! 63(*jĂ?'787&8*Ă&#x2014;KB78;XX:8Â&#x161;789ZH:!^%?=:W'YA(:'8=Â&#x2021;X<=87(=<8*!?@+B $B=Â&#x2021;B3 %7?='K87 +AÂ&#x2DC;K87 $7`=%;W? (Â&#x2030;B?7XWJ878%7' %938<WX*8: 78;XX:84:+H*:?HX? W'YAj^;*+)%"G@(%jÂ&#x2C6;B'W7846X< +G($+*78!B;(j^;!Â&#x2030;L8"W'YA(:'8=!8*78%7' %"G(@ 789Z:H !^%?=:E&^9:H '(:4:789Z:H !^%?=:!*H 4:B38:7846378!B;(E&^W%+8^6);8 %+X?7_8KB`'#"GJ ENQUIRY NO.

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Asia FOOD BEVERAGE Thailand

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KIMBERLY-CLARK INTRODUCES INNOVATIVE SAFETY & PROFESSIONAL PRODUCTS

V[½\[qqÂ&#x2026;��&#x201E;  ¤Â&#x2020; \Ă&#x2018; ¤¤Â&#x2122;VÂŁĂ&#x17D;   Chaisombat (2nd left), Director and General Manager, Kimberly-Clark Professional, Kimberly-Clark Thailand Ltd., arrange â&#x20AC;&#x153;Professional Phenomenaâ&#x20AC;?. The event was to introduce three new innovations: JACKSON SAFETY* hearing protection, KLEENGUARD* G10 Nitrile gloves, and SCOTTÂŽ SLIMROLL* hand towels. [½"Ă?L8+X!?/@ 8< :X8Â&#x2DC;$*EX;=8X%+XjÂ&#x2C6;:;7?H 7A*%!"Â&#x2122;+AÂ&#x2DC;K8LÂ&#x2DC;) J=;X' Âś!?;@ (*K87F38=ž/#(3 8_ :W=78E&^/#K3 B 78!W@ Â&#x2021;jE/:7;:+38Â&#x2030;A7K ;Y8:! +X%()&=?@ ) +&Ă&#x2022;8+j^%!`Â&#x2021;!=K_87BKB*8:Â&#x161;j87Ă?78Â&#x2DC;) E6<*XG((8J?" %jÂ&#x2C6;B'W:W'7X&<8;AB;_86%"X@ j^;!Â&#x2030;L8"4:78!_8*8: Âż8=78Â&#x2021;B3E7<(Aj7Â&#x2DC;)jĂ&#x2DC;(*7:78Â&#x2021;B3=:+AÂ&#x2DC;L8";#*L8=4'3E:B)EKĂ&#x2022;+ ;:%FĂ&#x201E;'?Hâ\YA*XG(Â&#x2021;:Â&#x2021;'+&?:78)BâÂ&#x;q\E&^7^B8%JNBXG(;7Ă&#x2022;('')ÂŽ ;&X$& ENQUIRY NO.

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SATO JOINS THAIFEX 2011

O   V [[Ă&#x192;\ [qq  V   Â?  Â?   Â&#x2026; Ă&#x2030; ÂŚO ÂśÂ? žÂłÂŁ\Ă&#x2C6; ÂŁ\       Ă&#x2030; ÂŚ     Ă&#x17D; \ÂŤ Â?Â&#x2020;Ă&#x2030;ÂŚÂ&#x203A;ŠĂ&#x160;Â&#x2122;Ă&#x2039;   Ă&#x2030;ÂŁÂ&#x2026; has presented its solutions such as mobile printing, stock control, one-check solutions, compact printers and quality labeling with the ÂŚÂ&#x2026;Â&#x153;Ă&#x192;qĂ&#x203A;[Â&#x2013;  ÂŁĂ&#x2030;Â&#x2026;  ´   ¤  ´ ÂŁV ´  Ă&#x17D;

\ Â?Â&#x2020;Ă&#x2030;ÂŚÂ&#x203A;ŠĂ&#x160;\Â&#x2026;ÂŤ ¡ ¡¤ Asia 2011 (June 15-18) and Assembly Technology 2011 (June 23-26). W:!?@ [[Ă&#x192;"Ă?L8+X!?/@ 8< :X8Â&#x2DC;%XG(*!(*Â&#x2030;8:?! F8$'3(($'3Â&#x2021;(B? Âśj^%!`Â&#x2021;!=žK_87B6:Z*@ 4:/#:3 8_ B38:^^A9(3 X#&('$:X'K 87j^%!` >?@jAĂ&#x2020;:Â&#x2021;B3%938<WX*8:Â?Â&#x2020;Ă&#x2030;ÂŚÂ&#x203A;ŠĂ&#x160;Â&#x2122;Ă&#x2039;   Ă&#x2030;F8$'3Â&#x2021;B3:_8%;:( $F&#J@:'<8*°%J<:$F&#J:$X8="H:'H*\$F&#J:;'Ă&#x2022;(++(:$!&\W:%J+ $F&#J@:\ %+G@(*"H:9:8B"7"8 E&^Ă&#x201C;&87 $B=/&'LÂ&#x2DC;ÂĄ)9(*F8$'3/<8: X8']8:ÂŚÂ&#x2026;Â&#x153;Ă&#x192;qĂ&#x203A;[Â&#x2013;F8$'3 78'(K87/#%3 938<WX*8:%jk:(=<8*B? :(7K87:H:4:%BG(::?HF8$'3=*Â&#x2021;B3%938<WX*8:¡ ¡¤Ă&#x2030;[qqÂśqqÂ&#x2013; XYA:8=:žE&^Ă&#x2030; Â?  [qqÂś[Âż[½XYA:8=:ž(?7B3W= ENQUIRY NO.

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Mar - Apr 2011

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Business News AMPOL FOODS INTRODUCES 3 INNOVATIONS May 2011 at IMPACT, Muang Thong Thani: Mr. Kriangsak Theppadungporn, Managing Director of Ampol Foods Processing Co.,Ltd. introduced â&#x20AC;&#x153;Ampol Foods Innovationsâ&#x20AC;? which include three

ÂĽ

´      \ \   ´   Â?Â&#x2020;Ă&#x2030;ÂŚÂ&#x203A;ŠĂ&#x160; Ă&#x2039;  Â&#x203A; Ă&#x2030;[qqÂŁÂ?  ´         ÂĽ  Â&#x2122;    ĂŁ´ 

¤\          ¹Œ ÂŁÂŚ    Ampol Foods is also continuing to promote its â&#x20AC;&#x2DC;Magic Boxesâ&#x20AC;&#x2122; project and other environmental projects. %BG(:"Ă?L8+X!?@/<8:X8 Â&#x2DC; (XE"N+ %XG(*!(*Â&#x2030;8:?  +AÂ&#x2DC;%7?=*`7BĂ? %!"/BA*" 7X78/#3KB78 !(_8"&Ă&#x201E;#B;)$"%F;F@*K_87BEY&*9<8W%jÂ&#x2C6;B'WÂ&#x161;:W'7X(_8"&Ă&#x201E;#B;) Âż:W'7X46X<9(*!Ă&#x2014; %"G@(/#3$L+;*+XE&^;@*EWB&3(X4:*8:Â?Â&#x2020;Ă&#x2030;ÂŚÂ&#x203A;ŠĂ&#x160;Ă&#x2039;  Â&#x203A; Ă&#x2030;[qqWX!H*%jÂ&#x2C6;B'W;:+3846X<7^!7&@:4%'=F(;jA*;/B7^%"8E&^ Â&#x2021;(`7?X6W8:%=N:;/&Â&#x2021;X3ÂŚ ;<W:$+*78%"G(@ ;*+X(_8"&Ă&#x201E;#B;)=*+*9%+&G(@ :$+*787&<(*W%`E&^$+*78B38:;*@ EWB&3(X(G:@ °(=<8*'<(%:G(@ * ENQUIRY NO.

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5WK TROPICAL & SUB-TROPICAL CROPS RESEARCH SYMPOSIUM The Faculty of Science of the University of the Thai Chamber of Commerce (UTCC) will arrange the â&#x20AC;&#x153;5th Tropical & Sub-Tropical Crops Research Symposiumâ&#x20AC;? on July 21-22, 2011 at the UTCC. The seminar topics include post-harvest technology, phytoenzymes and phytochemicals, agribusiness       \      ÂŁÂ&#x203A;     \   Ă&#x201A;ÂŁ  Â? Ă&#x203A;Ÿ½½Âśž[½Ă&#x192;Ă&#x20AC;½[ÂŁ +Â&#x2DC;^W!=8`8;')X68W!=8&=6(78+38Â&#x2021;!=%'?=XKB78j^JAXWJ878E&^%;:(/&*8:WK= "GJ%9'3(:E&^ 7Z@*3(:+H*!?@ 4:W:!?@ [q[[77ä8+X[Â&#x2014;Â&#x2DC;X68W!=8&=6(78+38Â&#x2021;!=6W93(;XX:8j^7(B3W= %!+$:$&=?6&*78%7N%7?=@ W;8((7Ă?!Â&#x2030;EĂ? &^%(:Â&#x2021;FX)K87"GJÂ&#x2030;A7K%7'E&^/&'LÂ&#x2DC;ÂĄ)Ej#jWX!*H %!+$:$&=? !?@%7?@=W93(*;(Y8X8=&^%(?=B%"@X%'X!?@  Ă&#x201A;ÂŁ6G($![½Ă&#x192;Ă&#x20AC;½[ ENQUIRY NO.

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HACCP SEMINAR WAS POSTPONED Ă&#x2030; Â&#x;    Â&#x2020;Ă&#x2030;³³¡Â&#x2026;    Ă&#x2018; ¤¤

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[[q\[qqĂ&#x2030;  Â&#x2013;Ă&#x192;\[qqÂŁÂ?     political environment in Bangkok may result in instigated unrest after the election. Amida Group would like to offer three options; 1) Attending      Ă&#x2030;  \ÂĽ    qÂś ž z ´  [ž| 

¿žÂŚ   ¤  Â&#x2014;    \Ă&#x2030;   offers a free in-house HACCP training. !Ă&#x2030; Â&#x;  9(%&G@(:78(XE&^;XX:8Â&#x2020;Ă&#x2030;³³¡4:7A*%!"FZ@*K^KB9ZH:4:W:!?@ [[qXYA:8=:[Â&#x2014;Â&#x2021;j%jk:W:!?@ Â&#x2013;Ă&#x192;;*68+X[Â&#x2014; %:G@(*K876&*78%&G(7'H*(8K%7B+W8XÂ&#x2021;X<;*9ZH:Â&#x2021;B3$B=!Ă&#x2030; Â&#x;  X?93(%;:(Âż93(463!<8:%&G(7B*:?Hqž/#3!?@;8(*!?@:@*Â&#x2021;W3E&3W;8X8Y%"@X ;X8J7Â&#x2021;B3Ă&#x201E;?(?76:Z@*!?@[ž%*:+G:¿ž4:7Â&#x2DC;?!?@;_8(*Â&#x2021;W3Â&#x2014;!?@9ZH:Â&#x2021;j;8X8Y78Ă&#x2026;ĂĽ7(XÂ&#x2020;Ă&#x2030;³³¡Â&#x2021;B3Ă&#x201E;? ENQUIRY NO.

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BOOK YOUR TICKET NOW! SAVE 25-40% AT ASIA FRUIT LOGISTICA 2011 Â?   Ă&#x2030;Â&#x2026;ÂŚĂ&#x2030;Â&#x203A;|Â&#x17E;ÂŚÂ?Ă&#x2C6;Â&#x153;Â&#x;ÂŚÂ&#x2026;Â?ÂŚÂłĂ&#x2030;\ÂŚ   Â?  Â&#x203A;  Â&#x203A;  Ă&#x17E;   V ¤   Ă&#x2030;\ ÂĽ¤   Â&#x2026;   Ă&#x20AC;Ă&#x192;\[qqÂ&#x2020; Â&#x201E; Âł ´   Šz Âł  \Â&#x2020; Â&#x201E; ÂŁV  than 300 exhibitors from 5 continents including pavilions of the USA, Italy, France, South Africa, Argentina, ¡ \Âł \² ÂĽĂŚ  \Ă&#x2030;  \Âł \Â?ÂĽ  Â&#x2026; Â&#x201E; ÂĽ z  Â&#x2014;\      ½

   

 ÂĽ  ÂŁÂ&#x203A;     \   VÂŁ¡ ´ Ÿ½½Âśž[Ă&#x192;Â&#x2014;qÂ&#x2014;½q ŠĂ&#x203A; ´ Ă&#x201A; ´ ÂŁ Â&#x2026;´ [Â&#x2014;Ă&#x2122;|    ÂĽÂĽÂĽÂŁ ÂŁç¤  Ă&#x2030;Â&#x2026;ÂŚĂ&#x2030;Â&#x203A;|Â&#x17E;ÂŚÂ?Ă&#x2C6;Â&#x153;Â&#x;ÂŚÂ&#x2026;Â?ÂŚÂłĂ&#x2030;*8:E;B*;:+38:8:8J8'B38:78+38/7E&^/&Â&#x2021;X3E6<*L#XL8+%(%J?=+H*!?@^6W<8*W:!?@Ă&#x20AC;Ă&#x192; 7:=8=:[Â&#x2014;Â&#x2DC;Â&#x2020; Â&#x201E; Âł ´   Šz Âł  %9'j7+(*"%`Âľ<(*7*X?/#3<WXE;B*;:+387W<8 Âż8=K87!W?jWXYZ*"8W&%&?=:K87j^%!`;6](%X78('8&?Ă&#x2026;*@ %`;E(Ă&#x201E;784'3(8)%K:':8%j#J&? :WF?E&:B) ((;%'%&?=K?:Â&#x2021;'36W:%786&?4'3Ă&#x2014;&Ă&#x2014;X87B3W=/#J3 X*8:E&^%KK8Â&#x2030;A7KB38:/7E&^/&Â&#x2021;X3;B7W<8Â&#x2014;\+:K87½j^%!` !W@ $&7;(Y8X93(X#&%"X@ %'X+AÂ&#x2DC;"X"^W?$![Ă&#x192;Â&#x2014;qÂ&#x2014;½q(?%X&&)Ă&#x203A; ´ Ă&#x201A; ´ ÂŁ "%`&B;#*;AB[Â&#x2014;Ă&#x2122;%XG@(&*!^%?=:<WX*8:!?@ÂĽÂĽÂĽÂŁ ÂŁç¤  ENQUIRY NO.

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Asia FOOD BEVERAGE Thailand

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ANUGA PRESS CONFERENCE V[½\[qqÂ?Â&#x2020;Ă&#x2030;ÂŚÂ&#x203A;ŠĂ&#x160;Ă&#x2039;  Â&#x203A; Ă&#x2030;Â&#x2122;Â&#x201E;    ¡ Ă&#x2C6; ÂŁ arranged the â&#x20AC;&#x153;Anuga ¡ Âł          Ă&#x2030;

[qqÂ&#x2122;    ÂŞ ´   exhibition in the world. Visitors will meet more than 6,500 entrepreneurs from 180 countries around the world on  [Â&#x2013;Â&#x2014;\è     z  ÂŁĂ&#x2030;

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FREE! L3DG 2 FROM METTLER-TOLEDO During all four days of ProPak Asia 2011, MettlerToledoâ&#x20AC;&#x2122;s booth garnered a lot of attention from visitors, particularly their â&#x20AC;&#x153;GreeNovationâ&#x20AC;? products, such as product inspection equipment, checkweighers and other laboratory equipment. During the exhibition, Mettler-Toledo    Â&#x161;Ă&#x17E;V  Â?  Ă&#x2039;   iPad 2 Free!â&#x20AC;? campaign. On April 30, 2011 Ms. Orawan Kongsomboon, Mettler-Toledoâ&#x20AC;&#x2122;s General Manager, presented the prize to the lucky draw winner Ms. Benyatip Udomtaweetanawat from Mars Petcare (Thailand) Co., Ltd. #Â&#x2030;9(*V  Â? 4:*8:¡ ¡¤Ă&#x2030;[qq !?@/<8:X8j^;+W8X;_8%NK(=<8*!<WX!3:BZ*B#B /# 3 % 93 8 JX*8:B3 W =:W ' 7X;? % 9? = W'8XE:W+ B Â&#x; ²´  %J<: %+G@(*'WK;(+AÂ&#x2DC;L8" ;:+38%+G@(*J@*E&^%+G@(*XG(63(*jĂ?'78 4:j§:?HV  Â? %'X;?;:B3W=E+X%j> Â&#x161;%=?@=XJX#Â&#x2030;V  Â? E&3W<WX&A3:¡ [ Ă&#x201E;?ê $B=+AÂ&#x2DC;(WÂ&#x2DC;+*;X#Â&#x2DC;) /#3KB78!@WÂ&#x2021;j Â&#x2021;B3X(8*W&463/#3$J+B? Â&#x2021;B3E7< +AÂ&#x2DC;%>>8!"=) (A B X!W? Â&#x2030; :W Ă? :)  K87  !  X8) ;  %"N ! E+) Âśj^%!`Â&#x2021;!=ž K_ 8 7 B  %XG@ ( W : !?@  Âż X YA : 8=: !?@/<8:X8 323 50 ENQUIRY NO. Mar - Apr 2011

17


Product Update TERIYAKI SAUCE BY ASAN SERVICE Asan Service Co., Ltd.     ¤  ¥¥    £¦       ¥ ´     £¦         ´   \ \  ¤  ¤£V ´ \ ¤           ¥  ¥        ã´ £ œ   ´  ¤ ´ £   ·¤´ ›  £    9(%;:(F(;%!=87FZ@*%jk:F(;%+&G(;6W8:X?+A˜;X'J<W=%"@X +W8X%*84637(868!_8463(868X?;?;::<8j^!8::=X4J3%+&G(j&8E&^%:GH('<8*°%J<:F8^ %!=87EF&X(:%!=87‡7<=<8*%!=87:(7K87:H:F(;%!=87=*%6X8^7%:GH('BX:%XG@(:_8X8 =<8*E&3W%+&G(B3W=F(;K^!_8463(868X?;J8'B?9ZH: F(;%!=87K87(8F:%F()W;X?9:8BKA q&'E&^&'$B=9:8Bq&'W8*K_86:<8=E&3W!?@Ä#ØBE&:B) ›     \´www.asanservice.co.th 301 50 ENQUIRY NO.

HIGH-FUNCTIONAL MULTI-LAYER FILM FOR THE MEDICAL FIELD Mitsubishi Plastics, Inc.¶V·¦¾

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VIKAN CONDENSATION SQUEEGEE AMP International Co., Ltd.     ´      ´\         ´      £¦   Þ¤ Éç…     ´        £ š³  …è    

´´ \     ´          \    ´ ¥        £   ´  z      ´  ¥  ´   †É³³·  £            :_8%;:(%+G(@ *XG(%+G(@ *XG(!_8+W8X;^(8B6=B:_8H K8778+WE:<:4: "G:H !?7@ 8/&'(868E&^%+G(@ *BGX@ /&'$B=! W?%+:¶j^%!`%B:X8)7¾/#:3 8_ B38:$F&#J: 78!_8+W8X;^(8B9:H ;#* (Aj7˜)7W8B6=B:_H8±³  …è  %jk::W'7X!?@%jk:%(7;!‰Ï%Ó"8^9(*W?%+:;8X8Y7W8B 6=B:_8H !?@+WE:<::%"B8:E&^!<(‡B3EX39˜^7_8&*!_878/&'^:?KH Z*J<W==GB^=^%W&878!_8*8:‡B3(=<8*X? j^;!‰L8"J<W=%"@X/&7_8‡$B=!?@7^W:78%jk:‡j'8XX8']8:†É³³· 303 49 ENQUIRY NO. ›     \´www.amp-inter.com

THE PET SECONDARY PACKAGING OF THE FUTURE …  ¤       ¤  ·©  £†¥ ´ \ è   ¥      £„        ¥¤     ·©  \ Krones LitePac£ž ¥         ¤\¥    z  Ù£   ¥¤       ¤      ¤ ·©  ™      \     \       ´ ™  ¤      £ Ĉ&)X6BX7Y#74J3%jk:KAL˜¡)L8=:(79(*9WB%"N! E'<Ĉ&)X6B'3(*4J3W'YABÄ(;F& ¶%XNB"&8;'7%jk: /&'L˜¡)K87jˆ$'%&?=X¾E&^4J3"&**8:;#*„  KZ*;38*;+)KAL˜¡)E:W+B46X<;_869WB%"N!4:JG@(Krones LitePacX(93(B?$B=J<W= j^6=B'3:!A:7W<8Ù%XG@(%!?=7Ĉ&)X6BKAL˜¡)46X<:?H%jk:78:_8%;:(%!:B)46X< ‡B3E7< +W8X=(B%=?@=XB38:;@*EWB&3(X78j^6=B !"=8778&B"&**8:E&^78j^6=B'3:!A:%jk:KAB%@X'3:9(*78KA4:(:8+' 304 49 ENQUIRY NO. ›     \´www.krones.co.th

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Asia FOOD BEVERAGE Thailand


THE WORLD’S FIRST ASEPTIC CARTON BOTTLE FOR MILK Tetra Pak\ ¥          ¤   \ 

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SATO CG2 SERIES

Sato Auto-ID (Thailand) Co., Ltd.,               À  \¥  ¤                 \[O³  |›¦O   £… ³Ÿ[z ¥ ¥  ¥ [ ç¿    ¥         £V ´ \³Ÿ[    ¥ ¤¥¤    ¥   |›¦O£¦      \ ´    £  \¥    ³Ÿ[           è   £  ! !"#  $%& '#*+  6:Z@ * 4:/#3 :_ 8 B3 8 :8) $ +3 B X87W< 8  À j§  9(%;:( %+G(@ *"X")9:8B%&N77^!BB!?'@ (;:(*!A7+W8X '3(*78!H*8)$+3B[O³ E&^|›¦Oš…ɝœ ³Ÿ[ %+G(@ *"X")9:8B6:387W38*[:WH +W8X&^%(?=B [   E&^ ¿  4:^78"X")E     E&^O  %+G@(*"X") A:< ³Ÿ[((7EX8%"G(@ (*78"X")8)$+3B!A7 #jEE&^;8X8Y%"X@ %'X^%"G(@ 4J3*8:<WX7 |›¦O ‡B3 ³Ÿ[ +G(%+G@(*"X")!?@;8X8Y%938YZ*!A7 +W8X'3(*78 B3W=78'B'H*!?@*<8=B8= 4J3*8:‡B3 ;^BW7WB%NWEX34:"GH:!?@K_87B ›     \ ´www.satothailand.co.th ENQUIRY NO.

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July - August 2011

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Product Update NATURAL FLAVORS – THE FIRST IS GARLIC Berli Jucker PLC™…  O´     Vz ¸  ã´      qÙ   ¥ £¦   ±       ¥ O…V› …  £         Vz ¸Ÿ[–™ ã´  ¥         \     \ \  ¤£Vz ¸Ÿ[– ´    ã´ \             £     *0   $1  +ÅÆ8=%+X?L˜  ¡)('A ;867X9(%;:(Vz ¸ /&'L˜¡)4637&@:;7&A<X46X<!?@/&'K87W'YABK87‰XJ8'qÙ/<8:7^W:78/&' !?@‡X<A:E*6G(V      FZ@*%jk:;!‰'9(*!O…V›  …  /&'L˜¡)'WE7!?@W8*'&8B+G(Vz ¸Ÿ[–4637&@:E&^;J8'9(* 7^%!?=X%K?=WJ<W=%"@X;J8'9(*/&'L˜¡)‡B36&876&8=%J<:%+G@(*jA*;^6X?@7Z@* ;_8%NK#jFAjE&^9:X9%+?H=W%jk:'3:Vz ¸Ÿ[–4637&@:;%93X93:jX8˜%"?=* %&N7:3(=7NJ<W=%"@X7&@:;9(*(868‡B3 ›     \´www.berlijucker.co.th ENQUIRY NO.

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ENQUIRY NO.

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HIGH SPEED SHEET SHUTTER World Kogyo (Thailand) Co., Ltd.    š|¥\ †… … …  £ š|œÈÈËÉÇ    

Î    \           ë     \¤ \  \ \  \     ë¥    ´  £  ¥  š|œÈÈËÉÇ ´ ë˄†q©¶ Ò  ´      z¾  ˄†[©ɝ›¶ Ò        ¾  è     [   £|¥                  ¶  ´  ¾\   ¥   \   \    £    ! *$%& '#*+ 9(E:^:_8š$&%W=) ¶|¥¾j^'#/83 4X3W: %jˆBjˆB('$:X'+W8X%NW;#*/&'4:‡!=B3W=%!+$:$&=?K87j^%!`>?@jAÆ:%jˆBjˆBWB%NW :_8H 6:7%8jØ(*7:ÅA:Æ +W:EX&*:7%;?=*7W:7&:@ E&^+W8XJG:H E&^=*J<W=463j^6=B "&**8:šj^'#$&%W=) X?!*H 6XB;(*A:< ˄†q©¶%:3:78%938((7!?;@ ^BW7¾˄†[© ɝ›¶%:3:78+W+AXÅAÆ:%jk:"%`¾E&^;8X8Y/&'‡B3;#*;ABYZ*[%X'j^'# š$&%W=)  K^J<W=4:78Y<8=%!+W8X3(:K87L8=4:((7;#<L8=:(7‡B3(?7B3W= ¶(878`‡6&/<8:‡B3 ;^BW7¾KZ*%6X8^;X7784J34:+&*;:+38\63(*+W+AX(A˜6L#XE&^"GH:!?@(G@:°!?@K_8%jk: ›     \´www.worldkogyothai.com

A SOLUBLE DIETARY FIBER FROM WACKER WACKER    ³ÉÞÉVÉÊ®˽ É  ¤ \      Û z         \       ¥  £¦    ´   \          \Ò    ¥´ ¥ ´ ´£  ´     £¦ ¥     ´ ´      £›     ¥ ´    z       ´    z£ WACKER :_8%;:(³ÉÞÉVÉÊ®˽™4=(868E(&Ä8‡F$+&%B7F)!:!?@&^&8=:_H8‡B3 ™;#<'&8B%(%J?=/&'L˜¡)X?+W8X%;Y?=L8=4'3(A˜6L#X;#* E&^;L8W^7B‡X<B#B+W8XJGH:E&^‡X<%7B;?:_H8'8&%6X8^;X%jk:(=<8*=@*;_86/&'L˜¡)%+G@(*BG@X%:G@(*K87‡X<X?;?;J8'(<(:‡X<;<*/&'<(jX8˜ /&/&'‡X<!_8463;8&^&8=9A<:E&^X?+W8X6:GB'_@8/&'K87;'8)J‰XJ8':(7K87:H:78!B;(!8*+&:7"W<8E(&Ä8‡F$+&%B7F)!:X?/&B? '<(‡9X:4:%&G(BE&^J<W=&B+W8X‡W'<((:F#&:E&^BJ:?‡7&F?X+ ›     \´www.wacker.com/food ENQUIRY NO.

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Asia FOOD BEVERAGE Thailand

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VEPROÂŽ PROTEIN IPS International    Ă&#x17E;  ÂŽ¡   Â&#x2122;qĂ&#x2122; ¤   ÂŁÂ?     Â&#x;VÂ&#x153;\     ÂŁÂŚ         \ \\    ÂŁÂŚ       ÂĽ     ´    ÂŁ ÂŚ   ÂĽ       Ă&#x2122;  \       ´  ´  z   ÂŁ IPS International9(%;:(Ă&#x17E;  ÂŽ¡   /&'LÂ&#x2DC;ÂĄ)$j'?:K876X# qĂ&#x2122;j8`K8778'BE'<* ":Â&#x2030;A7XÂśÂ&#x;VÂ&#x153;ž;8%+X?E&^;87<(L#XE"3%6X8^;_86/&'LÂ&#x2DC;ÂĄ)%:GH(;'W)%J<:Â&#x2021;;37(7&#7JH:EÂľX E&^EÂľX%(%7()X?+AÂ&#x2DC;;X'78%jk:(X&FÂ&#x2021;Ă&#x201E;%(()!?@B?;8X8Y;38*(X&J:J:BÂ&#x153; Ă&#x2039; Â&#x2021;B3(=<8* X?j^;!Â&#x2030;L8"(?7!*H =*%7B%K&!?X@ +? W8XE9N*E*;#*J<W=4:78(AX3 :_H89(*/&'LÂ&#x2DC;ÂĄ)Â&#x2021;B3%jk:(=<8*B?KZ*J<W= %"@X/&/&'ÂśĂ&#x2122;  ž&B78;#>%;?=:_H8"3(X!H*jjA*%:GH(;X/;463E7</&'LÂ&#x2DC;ÂĄ) Â&#x203A;     \ ips_inter@hotmail.com ENQUIRY NO.

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FLEXIBLE PACKAGING SOLUTIONS Ă&#x2018;     z   ¤   \Â&#x2026;  ´      ¤    ¤ ¤  è   ÂŁ Clusterâ&#x201E;˘ bottle:ÂŚĂ&#x2019;  Â&#x161;ÂŤ ÂĽ        ÂĽ \ÂŤ      ÂŁ DailyDoseâ&#x201E;˘¤ Ă&#x203A;ÂŚ ¤  ÂŁÂ&#x2026;z   ¤ ÂĽ 

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METTLER-TOLEDO colorWeightÂŽ Mettler-Toledo         Ă&#x2039; ÂŽ Ă&#x2018;Ă&#x2018;Ă&#x2030;Â&#x2014;ÂżĂ&#x192; ¤   ĂŤ                  Âś ÂĽ\ \  ž£Â&#x17E;     ÂĽ      ÂĽ  \ ´ ç ÂĽ    ÂŁÂ?  è       ´     ÂŁÂŚ ÂĽ       ÂĽ  

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July - August 2011

21


Industry Update Ă&#x2030;    ¡¤ Â&#x2026;ÂŚ\ O ÂŁĂ&#x2030;¤Â&#x201E;¤ \234567839:82;4<=>?7FGH;8F

MODIFIED STARCH For Healthier Bakery Products

Â?        ´  Â?       ÂŁ Ă&#x2039;         ¤               ´   ÂŁĂ&#x2018;¤     ´  ĂŤ  

è ã´    £�  ¼    ¼ zè    £�          ¼   £ �     ´         

   ÂĽ ¤    ÂŁ Ă&#x2018;¤           ´ ¤      \     Âś    ´     ž\    ÂŁÂ?       z    ´ ÂŁ Â?       ÂĽ  ÂĽ  ÂĽ   ÂŁ Vz   ÂĽ              ÂŁÂ&#x203A;       ¤  \       ´ ¤   ÂŁ N4;O:QU4=:<V Â?\         

       ÂŁ Â?  22

Asia FOOD BEVERAGE Thailand

Table1: ÂŚ       XYZ<:83:Y;V Butter 2>7<;:Y3YZ Syrup (75%) Verity 353 Water

Control 150 150 200 -

Verity 353 90 150 200 40 40

Preparation of Butter Cream  Ă&#x2039;        

 z ĂŁ  \  ÂĽ      Âł    Ă&#x203A;|  ÂĽ  \   ÂśĂ&#x20AC;Ă&#x2122;ž\ ÂĽ    

  ´  Â?   Ă&#x203A;Vz Ă&#x17E; ¿¿ ÂĽ \  ĂŁ z         \ÂĽ    ÂśĂ&#x20AC;Ă&#x2122;ž\ÂĽ 

  ´  '?%:=E&^J()'%!::*B3W=+W8X%NW;#*K:9Z:H Ă&#x201E;#%:G(H ;X/;%?=%:?=:E&3W%'?=X'<('8X;#'!B&(*  ;#'+W+AXĂ&#x203A;&B+W8X%NW&*%'X:_8H %JG(@ XÂśĂ&#x20AC;Ă&#x2122;žK87::H %"X@ %jk:+W8X%NW;#*'?'(< Â&#x2021;j%jk:K:%jk:%:G(H  %B?=W7:  ;#'!B&(*Ă&#x203A;!_878/;XĂ&#x17E; ¿¿E&^:_H8463%9387:K87:H:%'X&*4:;<W:/;X9(*%:=!?@9ZH:Ă&#x201E;#  E&^%'X:_H8%JG@(XÂśĂ&#x20AC;Ă&#x2122;ž'?'<(Â&#x2021;jK:%jk:%:GH(%B?=W7:

          ¤                       ÂŁ V         ÂĽ         ÂśĂ&#x2C6;ÂĽ       Ă&#x2C6;OĂ&#x2C6;ž£ Ă&#x2030;   \ 

replacers show a greater role in the food   ÂŁ Â&#x203A;    

       ´         £ �         replace fat in food products such as


  \ \  \ ¤ ÂŁ Â?   ´    \ ÂĽ   ´    main groups as follows: qž Fat-based fat replacers: These        ÂŁ Â? \ ¤    \            ÂŁÂ?   ´      \          \      z  \  z ÂŁ [žProtein-based fat replacers:Â&#x2026; ´       \¤\  ÂĽ   \    ÂĽ        \  ´     z ÂŁ ¿žCarbohydrate-based fat replacers: Â&#x203A;                  

 \    \ z  \      ÂŁ 67839:82;4<=>4V4N4;O:QU4=:< Â&#x203A;        \     \        ´                 

   ÂŁÂŚ    z ÂŁ Â?      

   ´    ÂŁ Â&#x2026;V  Â&#x2026; ³£\Ă&#x2C6; ÂŁ ´          Â&#x161;Ă&#x17E; Âż¿ ÂĽ   ÂŁ ÂŚ       ¤         ¤  ÂĽ  

ÂŁ O:V}U;4Y8~3V=}VV37YV According to the experiment of   Â&#x2014;Ă&#x2122;        ÂĽ Ă&#x17E;  ¿¿\ ÂĽ    ÂĽ      Â? q\        ÂĽ  ´  ÂĽ \ z  ÂĽ  needed to be added to the new formula               ÂŁÂ?  ÂĽ       ´    \ Â&#x2020;\ ´    ÂŁÂ?        Ă&#x17E; ¿¿¼ properties similar to the control formula ÂśÂ? [£ž The control and new formulas also

ÂĽ    ´        ÂŁ Â?          ĂŤ     \  \   \   \ and  ÂŁÂ?    Â?  ¿¼ Ă&#x17E; ¿¿                 ÂŁ ?7Y=U}V37Y Â&#x203A;   

  \ ´     ÂĽ      ÂŁ Â&#x2020;ÂĽ ´ \                     ¤   ´           ¤£ Âł        \   \  ÂŁ Â?      ÂĽ   Â? Â&#x2014;ÂŁÂŚÂĽ

Ă&#x17E; ¿¿    Â&#x2014;Ă&#x2122;      

    [Ă&#x2122;ÂŁ Â?   ´     

 ¥ ¤          ¤      products with high fat content as a      £

May - Jun 2011

23


Industry Update Table 2: ¡       <:4;5:Y;V

pH

Control Verity 353

Â&#x201E;FÂ&#x17D;Â?a Â&#x201E;FÂ?Â&#x2021;a

2Q:=39=Â&#x152;7U}5: $ZÂ?=53) Â&#x2020;FÂ&#x2026;Â?a Â&#x2020;FÂ&#x2026;Â?a

2Q<:484Â&#x201A;3U3;Â&#x192; (mm) Â&#x2020;FÂ?Â&#x2026;a Â&#x2C6;FÂ&#x2020;Â&#x2020;Â&#x201A;

27Â ;Y:VV (mm) Â&#x17D;FÂ&#x2021;Â?a Â&#x17D;FÂ&#x2021;Â&#x2C6;a

Note: a and b!"#$#$%##&"'*+%'&'+#".'"/*'#02"44&'#6789;9<>

jĂ&#x153;KKA: WYJ? W? ' E&^"Ă?'7X78$L+9(* +:Â&#x2021;!=%j&?@ = :Ej&*Â&#x2021;j (868K87J8' '^W:'7%938X8X?!8!X879ZH:$B=%Ă&#x201C;"8^ /& ' L Â&#x2DC; ÂĄ) % %7(? FZ@ * Â&#x2021;B3   +W8X: = X E"<6&8=%jk:(=<8*X87%:G(@ *K87%jk:(868 !?@X?+W8X6&876&8= ;J8'X?%(7&7Â&#x2DC;) %Ă&#x201C;"8^'W4:E'<&^J:B(?7!*H =*X?78'7E'<* !?@j^Â&#x2DC;?';W=*8X :(7K87:?H =*;8X8Y j^!8:Â&#x2021;B3!A7XGH((868 ;<*/&463'&8B %%7(?@X?78%'$'(=<8*'<(%:G@(* /&'LÂ&#x2DC;ÂĄ)%%7(?;@ W< :46><X;? W< :j^7( 9(*Â&#x2021;9X : 6&8=J: B  %J< :  %:= :_H 8 X : "G J %:=%!?=XÂśX8)78?:žK87Â&#x2021;9X:"GJ6G(;'W) 6G($7$73!%'() !_86:38!?@463+W8X(<(::A<X E&^7&@:; %jk:'WK(878`^6W<8*78 '? + ? X 7  :_H 8 '8& 784J3 Â&#x2021; 9X : < W X7  (X&FÂ&#x2021;Ă&#x201E;%(()K^J<W=!_8463:_H8E&^Â&#x2021;9X:4: ;<W:/;XWX'W7:Â&#x2021;B3B? :(7K87:?H =*;8X8Y :_8X8j^=A7')4:78E'<*6:38%+376G(%"@X +W8X;W=*8X4637/&'LÂ&#x2DC;ÂĄ)6&876&8= j^%L!

qž   /&'K87 Â&#x2021;9X : FZ@ * ;8X8Y4J3 ! BE!:Â&#x2021;9X : 6& 7 Â&#x2021;B3 $B='*%J<:%&F'::(7K87:?H=*Â&#x2021;B3X8K87 78;*%+8^6)%J<:F#$+;$"&?%(;%!()E&^ $""(7F? % &!7&? % F((& œŠ    z  ž%jk:'3: [ž  Â&#x2021;B3K87 $j'?:%J<:Â&#x2021;9<:XY@W%6&G(*7&#%'N:K87938W ;8&?%jk:'3:!_86:38!?@J<W=%"@X+W8X;8X8Y 4:78K:_8H %jk:(X& J:jjA*V   E&^%:GH(;X/; ¿ž    %jk : ;8!BE!:Â&#x2021;9X : !?@ / & ' K87K87 +8)$Â&#x2021;Âľ%B'K87"GJ %J<: (:#&: ;'8)J BBEjX(&$!%B7F)!:7XE&^%F&&#$&; %jk:'3: 67839:82;4<=>4V4N4;O:QU4=:< ;8!BE!:Â&#x2021;9X:K87+8)$Â&#x2021;Âľ%B'$B= %Ă&#x201C;"8^(=< 8 *=@ * ;'8) J B B Ej ÂśV    ž;8X8Y;38*%K&J:B/:7&Â&#x2021;B3BW3 = +W8X3 ( :+&3 8 =+&Z * 7  :_H8 X : !?@ X? 7 8%' X

Table 3: Mean scores of sensory attributes of butter cream (Score 1= the lowest, 5 = the highest) <:4;5:Y;V

Â&#x20AC;QQ:4<4Y=: a

Control

Â&#x201E;FÂ&#x2026;

Verity 353

Â&#x201E;FÂ&#x2026;a

2577;>Y:VV Â&#x2026;FÂ&#x2020;

a

Â&#x2026;FÂ&#x2020;a

?<:453Y:VV Â&#x201E;FÂ&#x2026;

a

Â&#x201E;FÂ&#x2021;a

67};>"Â ::U

Â&#x20AC;==:Q;4Â&#x201A;3U3;Â&#x192;

a

Â&#x201E;FÂ&#x2026;a

Â&#x201E;FÂ&#x2026;a

Â&#x201E;FÂ&#x2026;a

Â&#x201E;FÂ&#x2026;

Note: a and b!"#$#$%##&"'*+%'&'+#".'"/*'#02"44&'#6789;9<>

N4;O:QU4=:<V $B=j7'%:=j^7(Â&#x2021;jB3W=7BÂ&#x2021;9X:(X@ 'W4:jX8Â&#x2DC;;#* FZ@*%"@X$(78;%;?@=*'<($+ 6&(B%&G(B6W4K'?E&^%jk:;8%6'A9(*$+ (3W:E&^$+(G@:°%:=%!?=Xj^7(Â&#x2021;jB3W= 7BÂ&#x2021;9X : J: B !8:;) ; < * /&463 X?  ^B  +(%&;%'((&J:BÂ&#x2021;X<B?  Âś&$j$j'?:J:B +W8X6:8E:<:'_@8  Ă&#x2C6;OĂ&#x2C6;ž %"@X9ZH: B*:H: ;< W :/;X!BE!:Â&#x2021;9X : KZ * X?  !8!4: (A';867X(868X879ZH: ;<W:/;X!BE!:Â&#x2021;9X:+G(;8(8686G( ;8%+X?!?@X?+Â&#x2DC; A ;X' 8*j^78+&38=Â&#x2021;9X: FZ@*(8K:_8X84J3!BE!:Â&#x2021;9X:8*;<W:4:78 /&'(868;_8%NK#j %J<:Â&#x2021;;37(7$=%7)' Â&#x2021;(`7?X9:X%+37%jk:'3:;<W:/;X!BE!: Â&#x2021;9X:X?6&8= j^%L! FZ@*$B=!@WÂ&#x2021;jK^E<* %jk:Âż7&A<X6&7B*:?H 24

Asia FOOD BEVERAGE Thailand

Â&#x2021;Âľ$B%K:ÂśÂ&#x2020;   žX?&7Â&#x2DC;^ %:GH ( ; X / ; %? = %:? = : %XG@ ( :_ 8 Â&#x2021;j4J3 4 : /& ' L Â&#x2DC; ÂĄ) ' < 8 *° KZ * J< W =&Bj X 8Â&#x2DC;Â&#x2021;9X : E&^"&**8:4:/&'LÂ&#x2DC;ÂĄ)Â&#x2021;B3(?7B3W= ! ;=8X X(BĂ&#x201E;8=B) ;'8)J K_87B Â&#x2021;B3 + B +3 : E&^" Ă? :8;'8) J B B Ej!?@ X? +AÂ&#x2DC;;X'%jk:;8!BE!:Â&#x2021;9X:L8=4'3JG@( Ă&#x17E;  ¿¿ ;8X8Y4J3!BE!:Â&#x2021;9X:Â&#x2021;B34: /&'LÂ&#x2DC;ÂĄ)%%7(?6@ &8=j^%L!%J<:'%'() +? X 6G ( %+3 7 !?@ X? ; < W :j^7(9(*Â&#x2021;9X : 4:jX8Â&#x2DC;;#* O:V}U;4Y8~3V=}VV37YV K8778!B&(*$B=4J3Ă&#x17E; ¿¿E!:!?@ Â&#x2021;9X : K87%:=YZ *  Â&#x2014;Ă&#x2122; %XG@ ( %!? = 7  ;# '  +W+AX'8XÂ? q%:G(@ *K87;'8)JBBEj B#B:_H8Â&#x2021;B3B? B*:H: ;#'46X<'3(*%"@X:_H8%"G@( !_8463;<W:j^7('<8*°/;X%9387:Â&#x2021;B3X87

Table 4: Calories value 245QU:V Control Verity 353

7;4U=4U7<3:3Y ~3Â Â :<:Y=: Â&#x2C6;Â&#x2020;Â&#x2020;Z5$Â&#x2030;=4U+ =4U7<3: 660 0 494 25

9ZH: 6&*K87!?@%'?=X'%'()+?X%?=3(= E&3WÂ&#x2021;B3!8_ 78!B;(+AÂ&#x2DC;;X'! 8*78=L8" (=<8*%J<:+W8X%jk:7BB<8*jX8'WXYZ* +W8X:A<X9(*'%'()+?X;#'&BÂ&#x2021;9X:$B= 4J3Ă&#x17E; ¿¿X?+Â&#x2DC; A ;X'! 8*78=L8"+W8X 47&3%+?=*7;#'+W+AXX87'8XÂ? [ %XG@(:_8'%'()+?X!H*;(*;#'Â&#x2021;j`Z78 & 7 Â&#x2DC;^!8*j^;8!; X / ; '< 8 *° %J< : &7Â&#x2DC;^j87ä+W8X%:?=:+W8X%jk:+?X +W8X#3;Z74:j87 E&^78=(X $B=4J3 /#3!B;(Â&#x2013;+:Âś!?@X?+W8X%J?@=WJ8>ž/&78 !B;('8XÂ? ÂżK^"W<8&7Â&#x2DC;^!8* j^;8!;X/;'<8*° 9(*;#'&BÂ&#x2021;9X:$B= Ă&#x17E; ¿¿Â&#x2021;X<'<8*K87;#'+W+AX ?7Y=U}V37Y Â&#x2021;9X:%jk:;8(868!?@K_8%jk:'<(;A9L8" $B=463"&**8:E&^+W8X((A<:7<8*78= E'<(=<8*Â&#x2021;7N'8X78Â&#x2021;B3 Â&#x2021;9X:!?X@ 87%7:Â&#x2021;j K^!_8463^B$+%&;%'((&4:%&G(B;#*%;?=@ * '<(78%jk:$+6W4KE&^6&(B%&G(B6W4K'? KZ*+WK_87BjX8Â&#x2DC;Â&#x2021;9X:!?@4:E'<&^W: 4:8=*8::?H K ^%6N : Â&#x2021;B3 W < 8  Ă&#x17E;  ¿¿ FZ@ * ;8X8Y4J3 ! BE!:Â&#x2021;9X : 4:;# ' Â&#x2021;B3 YZ * Â&#x2014;Ă&#x2122;E&^;8X8Y&B"&**8:4:/&'LÂ&#x2DC;ÂĄ) Â&#x2021;B3X87YZ*[Ă&#x2122;ÂśÂ? Â&#x2014;žĂ&#x17E; ¿¿KZ*%jk: (?76:Z@*!8*%&G(7;_86/#3/&'(868!?@7_8&* X(*68;<W:/;X!BE!:Â&#x2021;9X:4:/&'LÂ&#x2DC;ÂĄ) %%7(?E@ &^/&'LÂ&#x2DC;ÂĄ)(868(G:@ °!?4@ J3Â&#x2021;9X: 4:jX8Â&#x2DC;;#*Â&#x2021;B3%"G@('(;:(*'<(E:W$:3X 9(*(868%"G@(;A9L8" For more information, please turn to page 59 ENQUIRY NO.

50

101


Beverage and Liquid Food Article courtesy of Sornnarong Thongpas, Business Area Manager, Mettler-Toledo (Thailand) Co., Ltd.

BEVERAGE FILLING INSPECTION TECHNOLOGY Broader Qualityy Control Applications pp The beverage industry is rapidly growing due to the tropical (hot) climate, such as in Thailand. Beverages do not just refer to just drinking water, soda or milk, but also means emerging drinks. These drinks, such as green tea, energy drinks and functional drinks, have been increasing in popularity popular in recent years. Figure 2: Full bottle inspection

Figure 1: ¦     ´ 

26

Asia FOOD BEVERAGE Thailand

There are a lot of new technologies in the production process such as very high speed bottling machines (more than 300 bottles a minute). Moreover, there are a number of newly introduced packages such as transparent plastic bottles with easy-open screw caps which can provide an excellent protective effect. In high-speed processing with hi-tech caps, manufacturers can apply innovative digital cameras, or vision inspection  \    ´    

of using conventional high-speed dynamic checkweighers. Vision inspection is suitable for liquid products and is applicable for instant cappingcompleteness inspection. Increasing Accuracy O     digital cameras used in coordination with high-speed computer data processing, vision inspection is not only a comparison between sample and reference, but an analysis program that measures distances


the inspection range, and in particular the convenience of use. The convenience of use means, for example, ease of product changeover â&#x20AC;&#x201C; a simple single touch on a control screen can adjust any of the parameters of the cameras (there are generally more than just one). This simple Figure 3: Complete and incomplete capping control practice can provide convenience from referent positions, and then analyzes of the analysis program. The capability and enhance production speeds. It takes this data. characteristics include the intelligence of maximization of every second to achieve Capping Completeness Inspection analysis tools, the extension capacity of      ÂŁ In capping-completeness inspection, the computer program will assign referent positions. In this example (Figure 3), the referent positions are the four angles of the cap. The program measures the distance from the upper edge to the lower edge of both sides. The distances of opposite side are similar in complete capping (Left), but incomplete capping will show unequal distances (Right). Filling-Level Inspection Similar to in capping inspection, this program will search for differences, which in this case is the level of the liquid product (Figure 4). It will then measure the distance and compare this to the standard referent level. In addition to this, it can also be used to measure the bubble  ´ ÂŁÂ?       are that no bottle spacing is needed, thus enabling high-speed processing while maintaining accuracy similar to the checkweigher. In addition, this system can be installed across the conveyors, which is different to the checkweigher because conveyor rearrangement is not required. Broader Quality-Control Applications Vision inspection can inspect the completeness of capping and filling levels, but its range is broader. Vision inspection can check several conformity parameters, such as the printing of manufacturing and expiry dates concurrent with label inspection. These functions depend on the ability of the system to support extensions in inspection. Choose for Suitability The ability of high-speed digital cameras is just one factor to consider. But the most important factor is the capabilities July - August 2011

27


Beverage and Liquid Food   !  "#!  $  %' * ' + / 0$!1#21 /#345637"3'!"8+95 9:';0$!<=>7=+<= !"#!?7 ?#<3EH"Q7 =XZ#! =XZ8#[ = 5<  #!  $  7  ?\ Q7  1EH " !  "#!  \690]70$!X[8"?#<8+1='337" ]=6361[?7 $! \ ^ 0!$ _ 7  = >7 = >`$315<#! !"#!]<5[8""= Q[6 !  "#!  >' " =<  0$! qx   {|}~ >='#7" ]=7 1 =`"6+1=_['  $  ]>< 0/=/[3$  7  " 5!  5'!  X  [8 " _['  >7= !"+%121:" ]=6#8+ 17 Â&#x20AC;Â Â `1#7=0$ \Â&#x201A;=<= =%=$Z +%98Â&#x192;Â&#x201E;Â&#x2026;38"$1Q\[]7 >7= `1# 5[']5<Â&#x2020;[$315['0$!\Â&#x2021;# "7  3Q7 38 " "1E]=E= Â&#x192;7`"_['98Â&#x192;Â&#x201E;Â&#x2026;93]=?#<\Â&#x201A;=37"#$ ]=6+1=+1=_['121:"Q[6 Â&#x2020;\Â&#x2021;#0$!08=83#8"[71 _:<_['%\63Â&#x2026; ]><  0/=/[3$ 0$!  <  1=<  `"E7  395 Q++#'%'[6++ Â&#x2C6;   Â&#x2030;  \Â&#x201A;=0"[]=1%+\'Â&#x192; +% Q0=>8"! =XZ =8#<13! "1%+ =XZ  =8  Q++35=12 1 : " qÂ&#x160;Â&#x2039;

28

Asia FOOD BEVERAGE Thailand

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50

July - August 2011

102

29


Processing and Packaging Technology Article courtesy of Zeppelin Reimelt GmbH

MOBILE BATCH CONTAINERS Cross Contamination-Free Production Food allergies and intolerances are increasing, demand for organic food and products prepared in accordance with religious beliefs are rising, and all ingredients ´    ÂŁÂ&#x203A;     cross-contamination of raw materials has to  ´ ÂŁ The solution: Zeppelin Reimeltâ&#x20AC;&#x2DC;s ReciPureÂŽÂŁ Instead of pipes installed in conventional  \        containers that are moved automatically ÂĽ  è  ÂŁ|    

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31


Storage and Handling Article by Sitthiporn Chompurat Special thanks to SSI Schaefer Systems International

MAXIMIZING THE UTILIZATION OF WAREHOUSES Friesland Foremost Serves Its Supply Chains When looking for dairy products on the shelves in local stores or supermarkets, the most familiar brand is inevitably â&#x20AC;&#x153;Foremostâ&#x20AC;?.

Â&#x2030;|    Â&#x2122;Â&#x161;| Â&#x203A;Â&#x160; Â?}Â&#x153; Â&#x17D;    Â?}Â&#x153;  Â&#x17D;  Â&#x161;Â&#x2030;|  x Â?}  Â&#x203A;Â&#x160; |}Â&#x2039; Â&#x152;Â&#x2039; | Â&#x17E; x|Â?   Â&#x2039; Â?Â&#x2030;Â&#x152;   Â&#x203A;Â&#x160; Â?} Â&#x2030;|  Â?|} Â&#x17D;   Â&#x;Â&#x;  |Â&#x17E; FrieslandCampina Group Thailand  Â?Â&#x2030;|   Â&#x17D; Â?Â&#x2030; ÂĄ x|  ¢Â?Â&#x2030; q~ £¢Â&#x2022;Â&#x153; Â&#x17D; manufactures and distributes long shelf-life products such as Â&#x203A;Â&#x160; Â?}Â&#x153; Â&#x203A;Â&#x160; |}Â&#x2039; Â&#x152;Â&#x2039; | Â&#x153; Â&#x17D;    Â?}   Â&#x17D;  Â&#x161;Â&#x2030;|   Â?}  x| ¢Â?Â&#x2030; x|  q~ ¢Â&#x17E; Â&#x2022; Â&#x17E; Â&#x17D; Â?  |   |Â&#x2013;  chilled dairy products such as pasteurized milk, drinking yoghurt and yoghurt.  Â?|} Â&#x161;   Â&#x203A;Â&#x160; Â?}     Â&#x2030;Â&#x2030;|¤Â? Â&#x152; ÂĽ Â&#x2013; Â&#x2013; Â&#x153; Â&#x17D; Â?  |Â&#x2039; Â?   products need to be delivered across the country each day. Although long shelf-life products can be stored relatively long,

 |Â&#x2039;  ÂŚ   Â&#x152;    Â&#x2039; |Â&#x2039; Â?   Â&#x152; Â&#x17D;  Â&#x2030;  Â&#x2013; §  Â&#x161;Â&#x17E; Â&#x160;Â&#x17D;  x|Â? manage its inventory and distribution? AFB Thailand thus Â&#x161;     |Â&#x161;Â&#x17D; Mr. Siroj PhothongÂ&#x153; ¢|Â&#x2030;|  Â&#x2022;Â&#x2039;  Â?Â&#x2039;|  x|Â? Â&#x153;  |  Â&#x2039;  Â&#x152; Â? Â&#x17D;   |Â&#x2039; Â&#x152; Â?   |Â&#x152;  |Â&#x152;  Â&#x17E; Logistics Management We had the opportunity to visit the main production site of 32

Asia FOOD BEVERAGE Thailand

x|Â?  Â? ÂŁ|}Â&#x17E; Â?|Â&#x17E; |Š Â&#x2013;| Â&#x2039;  Â&#x161;   Â? Â&#x17D;| Â&#x17E;    |  Â&#x2013; ÂŞÂ Â&#x153;   Œ | Â? | Â&#x153;       | |Â&#x17D; Â? |   |Â?Â&#x2039;      | |Â&#x2039;   Â&#x2030;|  Â&#x17E;   Â&#x153;   Â&#x2013;   |Â&#x2030;Â&#x152; Â&#x2039;|Â&#x17D;Â&#x2039;Â&#x153; x|Â? |  Â&#x2030; |Â?  | Â&#x2030;| Â&#x152; Â&#x2039;  Â&#x2030;|Â&#x161;| Â&#x2039; Â&#x2013; ­Â&#x153;   Œ | Â? | Â&#x17E; ÂŁ|   x|Â? |  §Â?Â&#x161;Â&#x2039;  Â?| Â&#x2039; qxÂ?¢Ž~  |ÂŚ |  |   ÂŚ  Â&#x152; Â&#x161;|Â&#x152;Â&#x153;  Â&#x2030;Â&#x152; Â&#x17D; Â&#x2039; Â&#x2013;  Â&#x17D;  Â?| || Â&#x153;  |Â?  Â&#x161; | Â&#x153;

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 Â&#x153; ¯°   Âą Â?   Â?  |  Â?| ² needs. Because our products are consumer products, if there is not enough of any of our products and it is missing from the Â&#x161; Â&#x153;  Â?| Â&#x17D;    | Â&#x2013;|Â&#x17E; Â&#x152; Â?Â&#x152;  Â&#x2030;|Â? Â&#x152; Â&#x17D;     | Â&#x2013;|Â&#x17E;Âł Technology to Meet the Challenge  Â&#x2022;Â&#x2039;  Â?Â&#x2039;|Â&#x153;  Â?|Â&#x17E; |ŠÂ&#x153;     Â&#x2030;Â&#x2030;|Â&#x2030;|  Â&#x161; |Â&#x152; Â&#x17D;   Â?  Â&#x2030; Â&#x152;  Â&#x2030; Â&#x2013;Â&#x17E; x|Â? ² Â&#x2030;|  Â&#x161;  Â&#x2013; | | ÂŤÂ&#x;§¼ Â&#x152;  Â&#x17D;   | | Â&#x;§´ Â&#x152; |  |   Â&#x2013;| |Â&#x152;  Â&#x17E; | | Â&#x20AC; §Â&#x201D; Â&#x2030; Â&#x2030;| |Â&#x17D; Â?    Â&#x152; | Â&#x2013;| Â&#x2039;  Â&#x17E;  Â&#x2030;| Â?Â&#x2030;Â&#x152;  x|Â?    Âľ | Â&#x17D;  Â? | ¤Â&#x2030;| Â&#x2039;  Â&#x17E; Â?|Â&#x17E; |Š Â&#x161;    Âľ |

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}Â&#x2039; | | Â&#x152; Â?  Â&#x2013;Â?|}  Â&#x153; Â&#x2013; to learn from both European companies and logistics system Â&#x2030;Â&#x2030;| Â&#x17E; ¯° Â&#x2039; |      Â&#x17D; Â&#x2039;Â&#x152;   Â&#x17D;  Â&#x2013;   Â&#x17E;    Â&#x2039;  Â&#x2013;  Â&#x2030;|  | Â&#x161; ÂłÂ&#x153;  Â?|Â&#x17E; |ŠÂ&#x17E; Recently Foremost has installed SSI Schaefer Satellite System and Drive-in systems, after previously installing the racking system, to meet more complicate needs. â&#x20AC;&#x153;Satellite and {|Â&#x161;§ Â&#x152; Â? Â&#x161; Â&#x2013;   | Â&#x2013; Â&#x20AC;§Â&#x201D; Â&#x152;| Â&#x17E;   |Â&#x2039; |}  }Â&#x2030; Â&#x152;  ¡Â&#x203A;Â&#x17E; ¸   | Â&#x153;

 Â&#x17D; Â&#x152; Â? Â&#x2030;  | Â?| Â&#x2030;|  Â&#x17D;   Â?| Â&#x2030;Â&#x17E; x| ¤Â?Â&#x2030;  Â&#x17D; Â&#x161;   Â&#x17D;  Â&#x161; Â&#x161; Â&#x153; Â&#x17D;  | Â&#x152;  ¡Â&#x203A; Â&#x17E; š Â&#x17D;   Â&#x17D; Â&#x152; Â?Â&#x153; Â&#x17D;  | Â&#x2030;  Â&#x; ¡Â&#x203A; Â&#x17E; Â?|Â&#x161;|   |   | Â&#x2030;| Â&#x2030;|  |Â?  |}ÂłÂ&#x153; Â?|Â&#x17E; |Š Â&#x17E; ÂŻÂşÂ&#x161;  Â&#x2039;  Â&#x17D; Â&#x152; Â?  ÂŚ    Â&#x152;Â&#x153;  Â&#x2030;||Â?  Â&#x17D;| Â&#x17D;Â&#x153; especially in terms of performance, technology and servicesâ&#x20AC;?. Reliable Partner  Â?  Â&#x2039;  |ÂŚ |Â? Â&#x153; x|Â?     Â&#x161; Â&#x2039;Â&#x152;Â&#x17E; ÂŻ    Â&#x2013;  Â&#x2030;| |  Â? | Â&#x2039; Â&#x152; Â? Â&#x153;  | Â&#x2039; Â&#x17D;    is an appropriate cost. In addition, that company should have a good reputation and experience in material handling Â&#x152; Â? Â&#x17E;  Â&#x152; Â?  Â&#x17D; Â&#x2013; Â?|   Â&#x153;  Â&#x17D; Â?Â&#x2030; Âź  |§  |Â&#x161;  Â? Â&#x17E; ½ Â&#x2013;|}Â&#x17D; Â? Â?Â&#x152;  Â&#x2030;Â&#x17E;Âł Apart from Satellite and Drive-in systems, Foremost has been Â&#x17D;|}Â&#x2039; Â&#x17D;   | | Â?|   Â&#x152;| Â&#x17E; ¯° Â&#x161; Â? Â? Â&#x17D;    | Â&#x2030;Â&#x2030;|Â&#x17E; š Â&#x17D; Â&#x2039; Â? Â? is a risk because many brands use representatives. We found

 Â&#x17D; Â&#x2039;Â&#x2039;  |Â&#x2030;|   Â&#x161;Â&#x153; |Â&#x161; Â&#x17D;  Â&#x161;  Â&#x2030;|Â&#x2013;Â?Â&#x17E;   | |Â? | Â&#x17D;   Â&#x2013;|   Â&#x2030;| Â?Â&#x2030;Â&#x152;  Â&#x17E; Â?|Â&#x161;| x|Â? ² Â&#x2030;| Â?Â&#x2030;Â&#x152;    |² Â&#x2030;|  Â&#x153;   Â&#x2039;Â&#x161; Â&#x2039;| | Â&#x17E;Âł Keep It Forward In response to logistical needs, x|Â?    ­    ||Â&#x17E;

 Â&#x2039;|   Â&#x161;|Â&#x2039;    Â&#x17E; Â?|Â&#x17E; |Š  |Â&#x2039; Â&#x2039; ÂŹÂŹÂ&#x17E;  Â&#x17D;     improvement. ÂŻx|Â? Â&#x17D;Â&#x152; Â&#x2030;  Â&#x2039;§ |Â? Â&#x2030;Â&#x153; Â&#x152; Â&#x17D; Â&#x161;  } Â&#x2013;       ¤ | | Â&#x161; Â&#x152;| Â&#x153; Â&#x17D; Â&#x17D; Â&#x2039; Â&#x2013;  Â&#x2039;Â&#x153; Â&#x17D; Â&#x17D; Â&#x161; |Â&#x152; Â&#x2013;  Âą  Â&#x17D;  Â&#x17D; Â&#x161;   Â&#x2030;|Â&#x2013;Â? Â&#x17E; x|Â?  Â&#x17D; Â&#x2013;  Â?Â&#x2030;Â&#x152; Â&#x17D;  a logistics standard of Foremost Asiaâ&#x20AC;?,   Â?|Â&#x17E; |ŠÂ&#x17E;

!""_['98Â&#x192;Â&#x201E;Â&#x2026;=+=>8Z=1"]=<=<][<+<=]= Â?\\Â&#x2026;Â&#x2026;2 Q+=#Â&#x2026;0$! =< "=$?75=< ÂŻ/Â&#x201C;Â&#x2026;/Â&#x2026;Âł ?717 %6\Â&#x201A;= =3:>0$>'7 " =`<=1= =`<=%# =\$3Z 15<#! 3:> 0$ /#3456=3:>0$0/$! Â&#x201C;Â&#x2026;/Â&#x2026;\Â&#x201A;=%<[##<1371=Q+7"EH" Â&#x;Â&#x;         \6+#<13 ÂŞ +'ž80 ?#<Q7 +'ž80 Â&#x201C;$Q[=#Â&#x2026;85'=7 q\60;?03~ %X8# q>=~ #X='=_['Q[6%8#%X=73_['98Â&#x192;Â&#x201E;Â&#x2026;=0$!$3 2+8ž31  =3:>0$ =\$3Z 15<#! 3:>0$ =`<=1= =`<=%# \Â&#x201A;=<= Q[6 +'ž08 Â&#x201C;$Q[=#Â&#x2026;8 5'=7 Â&#x201C;> q\60;?03~ %X8# #X='=_['Q[6%8#%X=73_['98Â&#x192;Â&#x201E;Â&#x2026;=0$!<"2+8ž 0$!Â&#x192;9:'X!  =5%Â&#x2026;?Â&#x2026; =\$Z315<#! /3'Â&#x2026; >='# $ \Â&#x201A;=<= 456=#3:>0$]=\60;?03$:[71 ÂĽÂ&#x153;   [<=+0 Â?H!"3EH"\'Â&#x192;'=<%X =1=0$!<"$3%8#7"?\38"%# %X=7308!1\60;]=Q7[618= Q<17_['98Â&#x192;Â&#x201E;Â&#x2026;[70$!32+ 8ž31%6E_['2+?1<?#<7=`<"== Q72+2 ?1<=='=?\37\Â&#x201A;='Z=\["5Z=0$!Q[6<=0= %8# /Â&#x201C;Â&#x2026;/Â&#x2026;%8#6+1=%8#2+Q[6%8#7"?#<37"?Âż AFB Thailand %H"?#<`<?\89žÂ&#x192;Â&#x2026; ! "# "$ % &' _:%< #8 Â&#x2020;Ă&#x20AC;3 [%''Â&#x2026;`"/Â&#x201C;Â&#x2026;/Â&#x2026; 5! $3=:< 6++[%''Â&#x2026;0$ `$ =#]*70$! # ]==`"\60;?03 Logistics Management 71=0$!?#<`<?\3$!3>]=/=$Z\Â&#x201A;=/""=_['[8`" /Â&#x201C;Â&#x2026;/Â&#x2026;0%$! "8 18#0\ /#3Â&#x192;;'/%=Â&#x2026;5`<?\3$3! > [8"'=<[8 Â?H"! $5=Z 0$\! 6Â&#x192; ÂŞÂ Â&#x153;   " ]><2+18E#+'    0$[$    ]><2+'=<X2%:\ =%=8Z= Â&#x2018;'%`" /Â&#x201C;Â&#x2026;/Â&#x2026;`338137"1#21 %H"%X\Â&#x201A;=<">75=Z 0$`! "_:]< <+' [%''Â&#x2026;93= q| Â&#x2030;| Â&#x152; Â&#x2039;  Â&#x2030;|Â&#x161;|~ $\6Â&#x192; ­Â&#x153;   " '=<`"/Â&#x201C;Â&#x2026;/Â&#x2026;\Â&#x201A;='=<0$!$[!=?121  xÂ?¢Ž %H"<"$1Q7=3X08Z"Â&#x192;95Q[61[ /#3456!<" 0XÂ&#x2018;'%8+/#'Â&#x2026;=0# #8"=8Z= /Â&#x201C;Â&#x2026;/Â&#x2026;%H"<"Q++6++ [%''Â&#x2026; ?717 %6\Â&#x201A;=\'Â&#x192;'=<"[8" `=7" Q[6+

July - August 2011

33


Storage and Handling

Siroj Phothong ="1<"456`"[:<Q7[63 =%=8Z= '=< xÂ?¢Ž /#308!1?\%6$X?7=713?7:"=8 %H"%X\Â&#x201A;=<"%8#]< <=0=]<< 70$! # Â&#x192;;'/%=Â&#x2026;Â&#x2018;'+317 ÂŻ<"$=' <]<5$3"5 8+1<"`"[:<3:7 =!"%'=<`"'=< \/9+'/9 '=<?75$3"5'=<`#?\%>8Z=1" [:<2%6['=<Q+=#Â&#x2026;=! Q[6$1$3! "0$%! 6\[$3! =?\[ Q+=#Â&#x2026;=8Z=37"E1?#<Âł Technology to Meet the Challenge =<0$`! "_:%< #8 [%''Â&#x2026;37"Â&#x192;;'/%=Â&#x2026; %8#2+'=< ]<6Q[6%8#2+?#<0$!# '=<`"/Â&#x201C;Â&#x2026;/Â&#x2026;%6<"%8# 2+== ÂŤÂ&#x;§¼ 18= /#3<"_[1%%<"\Ă&#x201E;'+8 '  Â&#x;§´ 18= $ %8#2+QE1[6\6Â&#x192; Â&#x20AC; §Â&#x201D; 5[ /#3%6?7$ [! =?1 %=17%6=X%X=73 +'ž08 Q7`"/Â&#x201C;Â&#x2026;/Â&#x2026;3:07 \$! 60;=Â&#x2018;Â&#x2026;Q[=#Â&#x2026;Â?"H! \Â&#x201A;=\60;0$! $>! $3"#<=[%''Â&#x2026;3:Q7 [<1 ! Â&#x192;;'/%=Â&#x2026;?#<?\3$3! >%H"?#<2= 0X"=`"6++]7 Â?H"! `?7?#<"6++7" 5! \$3+ 0$3+Q7]=\60;?03 Q7\Â&#x201A;=;Hž%0$! `"0/=/[3$ 08"Z +'ž08 7" ]=3/\Q[6Â?855[3Â&#x2026;6++[%''Â&#x2026; ÂŻE<%6]< +'ž08 ]=?03'! 0X7="%6><'=?\ #8"=8=Z %H"[0$%! 6\Â&#x201A;=?5 /=$3Â&#x2026;]=#<==$Z#$17Âł Â&#x192;;'/%=Â&#x2026;[71 [7# /Â&#x201C;Â&#x2026;/Â&#x2026;['#8Z"6++    Q[6 {|Â&#x161;§ %  | [8"%0$!?#<]><6++Q'Z"7= 5!+="1 <"0$Â?! +8 Â?<=3'"! `H=Z ÂŻ?#<#' 8"Z 6++    Q[6 {|Â&#x161;§  \6Â&#x192; Â&#x20AC;§Â&#x201D; \^Q[<1 =!"%#' >7"2+'=<Q7[6>7"E 2+'=<?#<5$3"3#$31 Q76++=$Z%6>713]<2+'=<?#< [33`H=Z 37"$ {|Â&#x161;  >7"2+ ÂŤÂ >7" :" Â&#x; >8=Z 2%6 2+?#<Q7 ÂŤÂ >='# Q7!]>< |    6++]7 2%6 2+?#<5'! \Â&#x201A;= Â&#x; >='# =%=8=Z ]><5=8"=0$! < "]><]= `='=<%>8=Z 1"2=< 3["Âł Â&#x192;;'/%=Â&#x2026;[71 ÂŻEH"Q<6++]7

%6\Â&#x201A;=["0=0$! ": Q70_$! 7 =2< 70$#$31/#3456! "]= #<=\6'0Â&#x2018;'95 +' Q[60/=/[3$Âł Reliable Partner 5! +="1<"#<=[%''Â&#x2026; /Â&#x201C;Â&#x2026;/Â&#x2026;%X\Â&#x201A;=<" ]><0/=/[3$6#8+:" ÂŻ58=Â&#x2018;'0"Â&#x2018;'%>713#:Q[6++ %8##<=%8#2+'=< '!"Q0$!<"#:<=0=<"6  =%=8=Z 2< "\Â&#x201A;=+'ž08 0$! >$ ! $3"Q[6\6+Â&#x192;Â&#x2026;]=6++ %8##<=%8#2+'=< 566++%8#2+=$Z$3]>< "=17 ÂŤÂ \^ <"#:+'[8"`3Q[6+'#<= Â?7+X" 563#"=Q7[68Z"3EH""'=0$!<"$3 ?\Âł Â&#x192;;'/%=Â&#x2026;[71 ==%6++    Q[6 {|Â&#x161;§ 0$!'#8Z"[7# /Â&#x201C;Â&#x2026;/Â&#x2026;?#<71"=8+  | \Â&#x201A;=6361[17 ÂŤÂ \^ Q[<1 ÂŻ23$\[$!3=+<"=8= Q7+"8Z"!\[$!3=?\ ]><_:<+'!= 2$1$!3"56[3Q+=#Â&#x2026;[]><81Q0= %X=73 5+17! $\[$3! =+'ž08 81Q0= ]<+'2%6$ \Â&#x2019;*08=0$ Â?H!"Q7"%  | 0$!\Â&#x201A;=``"+'ž80Q7 ]=\60;?03 =%=8=Z +'ž08 Q7`"/Â&#x201C;Â&#x2026;/Â&#x2026;]2 ><_['98Â&#x192;Â&#x201E;Â&#x2026;`"  | >7=8= 3'!"0X]<$18!=]%3'!"`HZ=Âł Keep It Forward +="#<=[%''Â&#x2026; /Â&#x201C;Â&#x2026;/Â&#x2026;E+="7 Â&#x2026;#Â&#x2026;?#< ­  Â?H"! :"1774[$3!    /#3Â&#x192;;'/%=Â&#x2026;1"\Ă 3 ?1<0$! ÂŹÂŹÂ&#x17E;  5<8+58Ă&#x201A;=\8+\"?\37"7=!" ÂŻ/Â&#x201C;Â&#x2026;/Â&#x2026;1"Q_=63631[#1[ ]=18==$Z %6<"'# Q[<117]=$ Â&#x20AC; \^  Â&#x; \^ E=Â&#x192;Â&#x2026;\Â&#x201A;=37"? Â&#x2018;'%%6$ \[$!3 =Q\["`=#?= `<%X  8#`"[8"'=< %6EH "!]# Q[6%6Q<?`37"? ]=0$!# %6\Â&#x201A;=_:<<"Ă&#x192;=#<= [%''Â&#x2026;`"/Â&#x201C;Â&#x2026;/Â&#x2026;]=>$3Âł Â&#x192;;'/%=Â&#x2026;[71\Â&#x2021;#0<3 For more information, please turn to page 59 ENQUIRY NO.

34

Asia FOOD BEVERAGE Thailand

50

104


Ingredients and Additives Article courtesy of Sensus (Jebsen & Jessen NutriLife (T) Ltd.)

SUGAR OUT - FIBER IN Application Opportunities According to the World Health Organization, obesity is one of the greatest public health challenges of the 21st century. Its prevalence has tripled in many countries since the 1980s, and the number of those affected continues to rise at an alarming rate. A raised awareness of the dangers of obesity is increasingly reflected in consumer preference. Sugar is out and   ÂŁÂ&#x203A; 

    this challenge by producing foods that are not only tasty, but also cater for consumersâ&#x20AC;&#x2122; health concerns. With its ability to replace sugar and fat in a wide variety of food and beverage products,     

  ÂŤ  role in developing the functional foods that consumers are looking for: products ÂĽ      ÂŁ Healthy Products Inulin is a natural substance that has 36

Asia FOOD BEVERAGE Thailand

already been part of our daily diet for many hundreds of years but has only been in use as a high-quality food ingredient since the 1990s. Inulin is a      

   natural chicory root. Its low caloric value - half that of sugar and less than a quarter of fat â&#x20AC;&#x201C; makes it an ideal ingredient for calorie-reduced products. Itâ&#x20AC;&#x2122;s generally accepted that a diet based on â&#x20AC;&#x2DC;less sugar High intensity sweeteners (HIS)

aspartame me me-K acesulfame-K saccharine ne cyclamatee sucralosee stevia (Reb A 97%)

Â&#x2122;   ´     balance and helps to prevent obesity. Inulin covers both of these areas. This             of food and beverages while reducing the need for sugar. In fact sensory panels and sensory research have proven that addition of Â&#x203A; ÂŽ

  Â&#x203A;  ÂŽ oligofructose to high intensity sweeteners (HIS) has

Reduction of HIS dosage %

25 30 45 20 18 11


 ´  Ă&#x203A; - Inulin and /oligofructose have synergy in sweetness with HIS - Inulin and oligofructose mask off- and after taste of HIS - Inulin and oligofructose improve mouthfeel Synergy in Sweetness A publication from Jager (Nutrinova) in 1997 described the synergy in sweetness by using a mixture of high intensity sweeteners and oligofructose ÂśqĂ&#x2122; ¼ç¼ž    Â&#x203A;  ÂŽ oligofructose. See Table 1 for some remarkable results of this study. Because of this synergy the dosage of HIS can be substantially reduced to maintain the  ÂĽ   ´ ÂĽ Â&#x203A; ÂŽ inulin is added. Masking Off- and Aftertaste and Improvement of Mouthfeel Some high intensity sweeteners do have unpleasant off- and aftertaste. Â&#x203A; ÂŽ

  Â&#x203A;  ÂŽ oligofructose are able to mask some of these off- and aftertaste. It actually brings the taste profile of sweetener closer to that of sucrose. Concerning mouthfeel, sensory research has shown that addition of inulin or oligofructose results in more body of the product. These effects are illustrated  Â&#x203A; q [ÂĽ        Â&#x201E; ÂĽÂ&#x203A; ÂŽ in model systems. Application Opportunities Given the mentioned advantages, it can be concluded that the combination Â&#x203A; ÂŽ

  Â&#x203A;  ÂŽ oligofructose and high intensity sweeteners, is the ideal replacement for carbohydrate sweeteners. Inulin also modulates the hormones that affect satiety, which further reinforces their usefulness in weight management products. Moreover, due to their prebiotic effect, this ingredient promotes the development of beneficial intestinal ĂŁ ÂŁ Product Claims Current Thailand legislation allows nutrition claims such as â&#x20AC;&#x2DC;low in sugarâ&#x20AC;&#x2122; or Âą  \¤     ¤      Â&#x203A; ÂŽ



  Â&#x203A;  ÂŽ oligofructose on the Âą   Â&#x2122;  ÂŁ Sensus FrutafitÂŽ Inulin & FrutaloseÂŽ Oligofructose Â&#x203A;  ÂŽ  

    Â&#x203A;  ÂŽ oligofructose are produced by Sensus, a company headquartered in The ²   ÂŁÂ&#x203A; ÂŽ comprises a range of powdered inulin products with various       ÂŁ Â&#x203A;  ÂŽ is

partially hydrolyzed inulin â&#x20AC;&#x201C; oligofructose â&#x20AC;&#x201C; which is available in liquid form and powder form. There are ideal for sugar-reduced dairy, bakery and beverage applications. With these innovative ingredients, Sensus helps you develop value-added products to meet the growing consumer demand for good tasting, healthy food and beverages.

July - August 2011

37


Ingredients and Additives jĂ&#x153;KKA:$+(3W:ÂśÂ&#x153; ž7&8=%jk:jĂ&#x153;>68 ;A9L8"!?@;_8+>9(*`'W!?@[q!?@(*+)78 (:8X=$&77_8&*463+W8X;:4KE&^:'*H E'< j§ qĂ&#x192;Â&#x2013; K^"W<8jĂ&#x153;>68$+(3W:4:6&8=° j^%!`Â&#x2021;B3!W?+W8XA:E*9Z:H YZ*;8X%!<8E&^ K_8:W:+:!?@%jk:$+(3W:7N7_8&*%"@X9ZH:(=<8* '<(%:G@(*(?7B3W= K8778'G@:'WYZ*(:'8=K87$+(3W:KZ* !_8463+:;<W:46><6: X8;:4K"Ă?'7X78 $L+9(*'W%(*7:X879ZH: 78&B784J3 :_H8'8&E&^!BE!:B3W=4=(868KZ*%jk:(?7 !8*%&G ( 76:Z@ * !?@ : < 8 ;:4K;_ 8 6  /# 3 / & ' /&'LÂ&#x2DC;ÂĄ)(868%"8^:(7K87(868!?@Â&#x2021;B3 K^X?  ;J8' ( < ( =E&3 W = * 463 j ^$=J:) ' < ( ;A9L8"(?7B3W=K87+AÂ&#x2DC;;X'9(*(:#&:4= (868J:B&^&8=:_H8!?@;8X8Y4J3!BE!: :_8H '8&E&^Â&#x2021;9X:Â&#x2021;B34:/&'LÂ&#x2DC;ÂĄ)(868E&^ %+G@(*BG@X6&876&8=J:B(:#&:KZ*Y#7:_8X8 4J34:78"Ă?:8/&'LÂ&#x2DC;ÂĄ)(868;A9L8"!?X@ ? :_H8'8&:3(=E'<X?4=(868X879ZH:(=<8*!?@/#3 $L+'3(*78 Healthy Products (:#&: +G( ;8Â&#x2030;XJ8'!?@%jk:;<W:6:Z@* 9(*(868!?%@ 8j^!8:X87W<83(=j§E&3W E'<"Z@*Y#7:_8X84J3%jk:;8(868%"G@(;A9L8" 4:j§qĂ&#x192;Ă&#x192;(:#&:+G(4=(868!?@X?+AÂ&#x2DC;;X' %jk : "? Â&#x2021; $(' 7  FZ@ * Â&#x2021;B3 K 876 W J + +(?@  463 "&**8:%"?=*+Z@*6:Z@*9(*:_H8'8&E&^%"?=* 6:Z@*4:;?@9(*Â&#x2021;9X:(:#&:KZ*%jk:;8(868!?@ %6X8^(=<8*=@*4:78:_8X84J37/&'LÂ&#x2DC;ÂĄ) !?@' 3( *78&B"& * *8: B* :H :  (868!?@Y#7 "Ă?:89ZH:L8=4'3E:W+BÂ&#x2021;X<4J3:_H8'8&E&^ !BE!:B3W=4=(868KZ*%jk:!?@ K3# 7 X879Z:H 4: B3 8 :78J< W =%G@ ( *;XBA & 9(*"& * *8:E&^ jĂ&#x2DC; ( *7 : $+(3 W : 78:_ 8 ( :# & : Â&#x2021;j4J3 4 : /&'LÂ&#x2DC;ÂĄ)(868E&^%+G(@ *BGX@ K^J<W=!*H %"X@ jX8Â&#x2DC;4=(868E&^9Â&#x2DC;^%B?=W7:7NJ<W=&B 784J3:_H8'8&Â&#x2021;B3(?7B3W= K8778!B;(!8*j^;8!;X/;9(* 'W(=<8*!?4@ J3(: &# : E&^$(&$7Ă&#x201E;A+$';L8=4'3

ArtiďŹ cial taste 4 3.5

Intensity sweet taste

ACE ACE+FrutaďŹ t

1.5 1 0.5

Length sweet taste

0

Bitter aftertaste

Body

Astringent

Figure 2: ÂŁÂ&#x2014;Ă&#x2122;   Â&#x201E; ÂŁÂ&#x2014;Ă&#x2122;   Â&#x201E;ÂźĂ&#x2122;Â&#x203A; ÂŽ inulin

JG(@ !8*78+38Â&#x203A; ÂŽ

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    Â&#x203A;  ÂŽ    +G( JG@(!8*78+389(*/&' LÂ&#x2DC;ÂĄ)(:#&:E&^$(&$7Ă&#x201E;A+$!; /& '$B=   !  Â&#x2026;   j^%!`%:%Â&#x2030;() E &:B) /&'LÂ&#x2DC;ÂĄ) Â&#x203A; ÂŽ +G( (:#&:4:#j/* X? 6&8=E'8X+AÂ&#x2DC;;X'!?@'3(*78:_8Â&#x2021;j4J3 Â&#x203A;  ÂŽ+G($(&$7Ă&#x201E;A+$!;!?@Â&#x2021;B3K8778 :_8(:&# : Â&#x2021;j/<8:7^W:78Â&#x2021;Âľ$BÂ&#x2021;&F;8* ;<W:X?!*H 4:#j/*E&^9(*%6&W/&'LÂ&#x2DC;ÂĄ)!*H ;(*'W%6X8^!?K@ ^:_8Â&#x2021;j4J3%"G(@ J<W=&B:_8H '8& !H*4:/&'LÂ&#x2DC;ÂĄ):X%%7(?@E&^%+G@(*BG@XFZ@* !Â&#x2026;  "Ă?:89ZH:%"G@(J<W=/#3/&'%"G@( :_8Â&#x2021;j4J34:78"Ă?:8/&'LÂ&#x2DC;ÂĄ)'<8*° 463 '*'8X+W8X'3(*789(*/#3$L+ For more information, please turn to page 59

38

Asia FOOD BEVERAGE Thailand

ENQUIRY NO.

50

105


Ingredients and Additives Article courtesy of DSM Nutritional Products

EGCG FOR METABOLIC SYNDROME

An Updated BeneďŹ ts!

Â&#x;         ¤ ÂĽ  content of its catechins. Being the most abundant catechin in green tea, epigallocatechin gallate (EGCG) is quantitatively the    ÂŁÂ&#x2026;  ÂĽ      ŠÂ&#x;ÂłÂ&#x;´ ÂĽ ´     ÂĽ   \ glucose metabolism, and cardiovascular health. Thus, green tea may have the potential to alleviate symptoms of metabolic syndrome. EGCG â&#x20AC;&#x201C; The Natural Fat Burner Ă&#x2030;  ÂĽ     ÂĽ   body fat in response to EGCG. It can be calculated that  z q¤´            ¤     ÂŁ Several human studies suggest that EGCG increased fat   \ ÂĽ    ÂĽ    z  ÂŁ Other   ÂĽŠÂ&#x;ÂłÂ&#x; z        1) inhibition of fat cell formation, 2) reduction of fat absorption, and 3) reduction in fat mass, triglycerides, and free fatty acids and total cholesterol. Ă&#x2030; ÂĽÂżŠÂ&#x;ÂłÂ&#x;       exercise program increased fat burning by about 36%. EGCG â&#x20AC;&#x201C; The Glucose Controller While the data are limited, the majority of human intervention  ÂĽ´        ŠÂ&#x;ÂłÂ&#x;    metabolism. Data from in vitro and in vivo animal studies strongly    ´        ´   of EGCG, including decreased carbohydrate absorption, decreased glucose production in the body and increased insulin 40

Asia FOOD BEVERAGE Thailand

sensitivity. The optimal dose of EGCG for glucose control has not yet been established although, based on the available literature, a dose range of 84â&#x20AC;&#x201C;386 mg EGCG/day may be adequate. EGCG â&#x20AC;&#x201C; For a Healthy Heart EGCG may contribute to a healthy cardiovascular system via several mechanisms: 1) improving, and reversing damage to, blood circulation, 2) increasing antioxidant activities and 3) improving pressure control. Ă&#x2030;    ´  ÂĽ             ÂĽ ½Ă&#x192;½Ă&#x20AC;ŠÂ&#x;ÂłÂ&#x;  ÂŁ As the prevalence of metabolic syndrome increases in many countries, prevention and early management of metabolic syndrome are highly encouraged. The healthy habit of incorporating green tea in food and beverages in some Asian countries may contribute to the health of their populations. Â&#x2020;ÂĽ ´ \   ŠÂ&#x;ÂłÂ&#x;    ´   vary greatly and are affected by seasonal variations, one may       ŠÂ&#x;ÂłÂ&#x; ¤ ´   ÂŁ EGCG Supplement TeavigoÂŽ   OÂ&#x2026;V ²    ¡    Ă&#x192;Â&#x2014;Ă&#x2122; ŠÂ&#x;ÂłÂ&#x;\ extracted through a patented technique that provides consumers ÂĽ    ´      green tea. TeavigoÂŽ ÂĽ ÂĽ     \ pesticides and herbicides, and has been studied extensively for its safety. TeavigoÂŽ ÂĽ     \    quality and safety features of this product. A number of proprietary   ´    ÂĽÂ? ´ÂŽ.


/&78`Z78(?7JH:6:Z@*"W<8 78j^!8: ŠÂ&#x;ÂłÂ&#x; Âż X&&7X'<(W: <WX778((77_8&* 78=K^J<W=%"@X78%/8/&8>Â&#x2021;9X:Â&#x2021;B3YZ*¿½Ă&#x2122; thermogenesis fat oxidation in Iver and muscle    ¤    ÂśÂ&#x;Ă&#x2C6;Â&#x17E;Â?Â&#x2014;ž EGCG â&#x20AC;&#x201C; The Glucose Controller lipid content in Iiver 4:J< W *E7!?@ = * X? 9 3 ( X# & K_ 8 7 B  78!B&(*4: fecal lipid excretion X:A=);<W:46><X7E;B*463%6N:W<8ŠÂ&#x;ÂłÂ&#x;X?!8! 4:78%/8/&8>7&#$+;K87:H:X?93(X#&78!B&(* 4:< 8 *78=;@ * X? J? W ' E&^4:63 ( *!B&(*=G : = : YZ * Energy intake Energy expenditure 7^W:78!?@%jk:+AÂ&#x2DC;j^$=J:)9(* ŠÂ&#x;ÂłÂ&#x; Â&#x2021;B3E7< J<W=&B78B#BFZX+8)$Â&#x2021;Âľ%B'&B78/&'7&#$+; 4:<8*78=E&^%"@X+W8XÂ&#x2021;W'<((:F#&: Adipocyte jX8Â&#x2DC;ŠÂ&#x;ÂłÂ&#x;!?@%6X8^;X4:78+W+AX7&#$+; =*Â&#x2021;X<;8X8Y;AjÂ&#x2021;B34:9Â&#x2DC;^:?H EX3W<8'8X8=*8: 78WK=K^^AW<8ŠÂ&#x;ÂłÂ&#x; jX8Â&#x2DC;^6W<8* Â&#x2013;Â&#x2014;ÂżÂ&#x2013;½ X&&7X'<(W:7N:<8K^%"?=*"(E&3W7N'8X  ÂĽ EGCG â&#x20AC;&#x201C; For a Healthy Heart differentiation apoptosis ŠÂ&#x;ÂłÂ&#x;:<8K^X?!8!'<(^6&(B%&G(B6W4K  ´ÂśĂ&#x2030;³³\Â&#x203A;Ă&#x2030;Â&#x2026;\Â&#x;¡OÂ&#x2020;\Â&#x2026;ÂłOqž lipolytic activity ( HSL) /< 8 :7^W:78'< 8 *° Â&#x2021;B3 E 7<  qž j  jA * E&^    ¤ \ÂśÂ&#x;Ă&#x2C6;Â&#x17E;Â?Â&#x2014;ž F<(XEFX;<W:!?@%;?=68=9(*^Â&#x2021;6W%W?=:%&G(B [ž %"@X7K7X9(*;8'38:(:AX#&(;^ ¿ž jjA* +W8XB: adipocyte size / number adipose tissue mass obesity diabetes / hypertension /&9(*7^W:78'<8*°%6&<8:?HE;B*463%6N:4: Figure 1: V  ÂĽŠÂ&#x;ÂłÂ&#x;     ¤ \     *8:78WK=4:X:A=)$B=78!B&(*463j^!8:ŠÂ&#x;ÂłÂ&#x;½Ă&#x192;½Ă&#x20AC; expenditure, and reduce adipose tissue mass and prevent or treat obesity and its X&&7X'<(W:   ¤    

lipid digestion lipid absorption lipid transport ( LDL & VLDL, HDL) carbohydrate absorption    \ÂŚÂ&#x;Â&#x203A; sex steroids CCK

associated disease, diabetes and hypertension ACTION

j^$=J:)X68`8&'<(;A9L8"9(*J8%9?=W!?@%8#3K77:B?%7?@=W93(*7 ;8%+X?7&AX< +8!?F: FZ*@ J:B!?"@ E&^X?+W8X;_8+>X874:J8%9?=W+G( (?"E 7&$&+8!?F: œŠÂ&#x;ÂłÂ&#x;ž78`Z78"W<8+8)!F? : E&^ŠÂ&#x;ÂłÂ&#x;J<W= &B:_H86:7E&^jX8Â&#x2DC;Â&#x2021;9X: %"@X78%/8/&8>7&#$+; E&^B?'<( ;A9L8"6&(B%&G(B6W4KŠÂ&#x;ÂłÂ&#x;KZ*X?`7=L8"4:784J3%"G@(%!8 (878'<8*°9(*$+(3W:&*"A* EGCG â&#x20AC;&#x201C; The Natural Fat Burner /&78`Z78E!!*H 6XBE;B*463%6N:W<8ŠÂ&#x;ÂłÂ&#x;X?/&'<(:_8H 6:7 E&^jX8Â&#x2DC;Â&#x2021;9X:!?@&B&*$B=Â&#x2021;9X:K^&B&*j^X8Â&#x2DC;q7$&7X4: %W&8Âż%BG(:4:7Â&#x2DC;?!?@j^!8:(868Â&#x2021;X<X877W<8%BX /&78`Z784:X:A=)6&8=JH:"W<8ŠÂ&#x;ÂłÂ&#x;J<W=%"@X78%/8 /&8>Â&#x2021;9X:4:^6W<8*78((77_8&*78=:(7K87:H:ŠÂ&#x;ÂłÂ&#x;K^X? ;X'J W< ='38:$+(3W:Â&#x2021;B3E7<qž==*H 78;38*%F&&)Â&#x2021;9X:[ž&B78 B#BFZXÂ&#x2021;9X:¿ž&BXW&Â&#x2021;9X:Â&#x2021;'7&?%F(Â&#x2021;B)E&^7BÂ&#x2021;9X:(;^WX !H*+(%&;%'((&

Figure 2: TeavigoÂŽ seal of guarantee from DSM Nutritional Products

SATIETY

Promotes the feeling of fullness and satisfaction

â&#x20AC;&#x153;Digest lessâ&#x20AC;?

ABSORPTION BLOCKERS

Helps reduce uptake of e.g. fat

â&#x20AC;&#x153;Burn fasterâ&#x20AC;?

METABOLISM ACCELERATORS

â&#x20AC;&#x153;Lose Fatâ&#x20AC;?

FAT METABOLIZERS

â&#x20AC;&#x153;Eat Lessâ&#x20AC;?

Aids in speeding up digestion of macronutrients

Enhances fat metabolism

Figure 3: Options for Weight Management

('8;<W:9(*/#3X?(878(3W:&*"A*;#*9ZH:4:j^%!`>?@jAĂ&#x2020;: 78 jĂ&#x2DC; ( *7 : E&^78K B 78$+:?H KZ * Y# 7 463 + W8X;_ 8 + > X879ZH : $B= "Ă?'7X7878$L+!?@B?<WX778/;XJ8%9?=W4:(878E&^ %+G@(*BG@XX?;<W:;_8+>4:78;38*;A9L8"9(*j^J87J8W>?@jAĂ&#x2020;: (=<8*Â&#x2021;7N'8XjX8Â&#x2DC;ŠÂ&#x;ÂłÂ&#x;4:(868E&^%+G(@ *BGX@ K^X?+W8XE'7 '<8*7:X874:^6W<8*Ă?B#78& 78j^!8: ŠÂ&#x;ÂłÂ&#x; 4:#jE (868%;XKZ*%jk:WÂ&#x2030;?78!?@:<8;:4K EGCG Supplement /&'LÂ&#x2DC;ÂĄ)Â? ´ÂŽK87OÂ&#x2026;V²   ¡  j^7( B3W=ŠÂ&#x;ÂłÂ&#x;Ă&#x192;Â&#x2014;Ă&#x2122;;7BB3W=WÂ&#x2030;7? 8!?%@ jk:%(7;!Â&#x2030;)%Ă&#x201C;"8^/#3 $L+K^Â&#x2021;B3 +AÂ&#x2DC;j^$=J:)!?@+Y3W:9(*J8%9?=WÂ? ´ÂŽX?&7Â&#x2DC;^%jk:/*;? 98Wj8`K87+8%Ă&#x201E;(?:;87_8KBEX&*E&^WJ"GJÂ? ´ÂŽX8"3(X 7  %+G@ ( *6X8=  j^7 : !?@ E ;B*+A Â&#x2DC; L8"E&^+W8Xj&(BL = :(7K87:H:=*X?*8:WK=X87X8=!?@`Z78%7?@=W7j^;!Â&#x2030;L8"9(* TeavigoÂŽ(?7B3W=

Reference:Â?  ¤ \Â&#x203A;ÂŁ Ă&#x2018;

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For more information, please turn to page 59 ENQUIRY NO.

50

July - August 2011

106

41


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REDUCING SALT A Matter of Taste Â&#x2026;\ ÂĽ       ´ \ ÂĽ          ÂŁÂ&#x201E;  Âł  Âś[Â&#x2013;ž  ÂĽ ´   ¤ ÂĽ   ¤     ÂŁÂ&#x;´          \ ² Â&#x2020;  V |   Âł

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July - August 2011

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Ingredients and Additives Article courtesy of +/0/1 2345 657487

RESPONDS TO OBESITY In the Natural Way

Consumers are acutely aware of the potential risks to their health and wellbeing yet obesity levels continue to rise. There are several contributing lifestyle factors including: increase in snacking/grazing, reduced exercise and convenience foods; and this is an extremely complex issue. Ingredients manufacturers such as BENEO can help provide effective solutions to this global issue. These include fat and      \         which can be applied to a range of applications and products including confectionery, dairy, beverage, cereals and bakery goods. Multi-Functional Ingredients Product developers now have at their disposal a raft of tried and tested ingredients capable of controlling energy intake, reducing calories, fat and sugar and delivering low glycemic index (low GI) products that do not compromise on taste, texture or quality. Innovative ingredients such as BENEOâ&#x20AC;&#x2122;s fibers oligofructose and inulin, its sugar replacer ISOMALT, the next generation carbohydrate Palatinoseâ&#x201E;˘ (isomaltulose) and the companyâ&#x20AC;&#x2122;s rice starches can positively influence weight management and help people to incorporate more easily healthy food into their daily diet without the need to compromise on taste or texture or drastically change their habits. Minimizing Snacking Weight control can be made easier through the control of the bodyâ&#x20AC;&#x2122;s insulin levels. This can be achieved by consuming low glycemic carbohydrates that are digested slowly and only have a mild effect on blood sugar and insulin levels. By achieving lower blood glucose levels and a lower insulin level major      ĂŁ    ¤     effected, hunger pangs and the desire to snack may decrease and weight is then much more controllable. Products containing ISOMALT and Palatinoseâ&#x201E;˘ can help a great deal in achieving ÂĽ           ÂŁ 44

Asia FOOD BEVERAGE Thailand

A Tasteful Way of Reducing Fat and Sugar With consumers becoming more aware of the negative effects   \            ç or fat as a way to lose weight have become even more popular. OraftiÂŽ inulin can completely replace fat in an entire range of food products as its neutral taste and color mean that it does not falsify the sensory quality or texture of low-fat food. ISOMALT is the only sugar replacer derived from pure beet sugar yet with only half the calories. Replacing sugar in volume by a 1:1 ratio, when ISOMALT is used in sweet food products, consumers can be sure that they are having less calories, aiding in managing their weight. The creation of low-fat products with an appealing creamy texture is also possible through BENEOâ&#x20AC;&#x2122;s rice ingredients. Due to its very small starch granules which mimic the feeling of fat globules in the mouth, rice starch is proving a popular solution in food applications such as bakery,    \ \     ÂŁ Enhanced Fat Burning Various studies have already established that Palatinoseâ&#x201E;˘ increases the proportion of energy derived from fat in overall energy consumption during exercise, applying to both athletes and those leading less physically active lives. Palatinoseâ&#x201E;˘ acts by making a higher fat burning rate possible, or in other words increasing the proportion of overall energy production that comes from fat. And a better fat burning rate means that athletes can draw on their carbohydrate reserves for longer and burn fat more effectively. Lower Energy Intake A healthy body weight is achieved through a balance of energy in, versus energy out. Counting calories and looking for reduced calorie alternatives is one aspect to consider. Being less hungry and thus eating less may be another aspect. Studies with OraftiÂŽSynergy1 and OraftiÂŽP95 have shown to help healthy adults and adolescents lower their daily energy intake.


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 ž 9:8B%&N7KĂľW!?@%&?=:E%:GH(;X/;9(*%XNBÂ&#x2021;9X:L8=4:j87;'8)J 938WKZ*%jk:$F&#J@:=(B:=X4:/&'LÂ&#x2DC;ÂĄ)(8686&8=#jE %J<: %%7(?@9:X6W8:K87:XFAjF(;E&^Â&#x2021;;39:X!?@!_8K87Â&#x2021;9X: Enhanced Fat Burning 78`Z78K_8:W:X87Â&#x2021;B3";#K:)E&3WW<8 ¡  ¸ J<W=%"@X ;B;<W:9(*"&**8:!?Â&#x2021;@ B3 K87Â&#x2021;9X:%XG(@ %!?=7"&**8:$B=WX4: ^6W<8*78((77_8 &*78= FZ@*"W<8463/&!H*4::77?Ă&#x201D;8E&^/#34J3 "&**8:4:J?W'j^K_8W::3(=7W<8¡  ¸J<W=%"@X('878 %/8/&8>Â&#x2021;9X:463;*# !?;@ BA 6G(6X8=YZ*78%"X@ ('8;<W:9(*"&**8: !?@X8K87Â&#x2021;9X::@:%(*('878%/8/&8>Â&#x2021;9X:!?@B?9ZH:!_8463:77?Ă&#x201D;8 ;8X8Y4J3"&**8:;_8(*K87+8)$Â&#x2021;Âľ%B'Â&#x2021;B3:8:9Z:H E&^%/8/&8> Â&#x2021;9X:Â&#x2021;B3X?j^;!Â&#x2030;L8"=@*9ZH: Lower Energy Intake :_H86:7<8*78=!?@%6X8^;X%7BK87+W8X;XBA&9(*"&**8:!?@Â&#x2021;B3 E&^784J3"&**8:78:K_8:W:E+&(?@E&^X(*68'W%&G(7!?@X? E+&(?@'_@8%jk:;@*!?@'3(*"K8Â&#x2DC;8(?7j^786:Z@*;<W:(?7E*<XAX6:Z@*7N +G( 6876W:3(=&*7NK^!_8463j^!8:(868:3(=&*Â&#x2021;jB3W=78 `Z78784J3 Â&#x153; ÂŽÂ&#x2026; q E&^ Â&#x153; Ž¡Ă&#x192; E;B*463%6N:W<8 ;8X8YJ<W=&BjX8Â&#x2DC;"&**8:!?@/#346><E&^W=A<:Âś!?@X?;A9L8"E9N* E*žÂ&#x2021;B34:E'<&^W: For more information, please turn to page 59 ENQUIRY NO.

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Food Safety and Quality Assurance Article by Sitthiporn Chompurat Information mainly from www.foodproductiondaily.com, www.foodnavigator.com, www.who.int, www.thaieurope.net

INVASION OF FOOD BORNE PATHOGEN The Latest E. coli Outbreak in Europe

During the past 2-3 months, the news that has shaken consumer       E. coli  ¤ Â&#x;  \ ÂĽ   ´  Š   

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July - August 2011

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49


Special Report Article courtesy of Heat and Control

INCREASED EFFICIENCY AND FLEXIBILITY In Product Handling Systems Heat and Controlâ&#x20AC;&#x2122;s Product Handling division, which specializes in distribution, accumulation and seasoning systems for all manner of foods products, has released the FastBackÂŽ ClimbBack conveyor and Powder on Demand (POD) in order          ĂŁ z    lines. FastBack ClimbBack Convey product up inclines of 8-degrees with the patent pending ClimbBack pan available only on FastBack horizontal motion conveyors. Elevation of product allows compact placement of distribution conveyors and saves ĂŁ  ÂŁ â&#x20AC;&#x153;We spent two years developing the ClimbBack conveyor pan and have successfully used it in installations of our on-machine seasoning and product       z |¤Â&#x153; \Â&#x2026; V  Ă&#x2030;\ Šz ÂŁ â&#x20AC;&#x153;In addition, ClimbBack provides the same easy-cleaning features of our other FastBack conveyor pan designs and is suited for dry and sanitary wet-washdown applicationsâ&#x20AC;?. FastBack conveyors reduce product breakage up to 60% compared to vibratory conveyors. Almost no loss and build-up of product coatings preserves product quality and eliminates unscheduled sanitation downtime. Quiet near-70 dba operation with product reduces workplace noise fatigue. In thousands of installations, FastBacks have an unmatched record of ÂĽ ´       ÂŁÂ&#x2014;Ă&#x2122;ÂŁ| è    no preventative maintenance, FastBack conveyors feature a 5-year drive train warranty.

50

Asia FOOD BEVERAGE Thailand

Powder on Demand POD ¡Â&#x153;O\      ÂĽ    

     \z \   \ and elevated equipment. POD eliminates the need for ladders, heavy lifting, and the potential for physical injury. There are no ´    z ´ \      \  socks, or vacuum pumps. ¡Â&#x153;O         ´      products. It requires only 34.5 kPa at 2.2 liters per second. Dense phase conveying can lift product up to 9.14 meters, but does not stratify or separate its ingredients the way vacuums and other pneumatic systems can. Powders are transferred without spills, cross contamination, or dust pollution in the work area. Plus POD runs unattended to reduce labor costs and production downtime. POD has only four parts to clean and needs no tools for disassembly. All pneumatic and control components are contained within a compact docking station and the POD canister is easily transferred to different docking stations or away from the product area for cleaning. Heat and Control has installed thousands of Fastback horizontal motion conveyors worldwide and with the growing adoption of processors using this technology. The Fastback was released by Heat and Control to the food industry to enable    ¤  ´         Ă&#x2019;   ´   ÂŁÂ&#x2026;      \Â&#x203A;¤ innovation has lead to advances in production, accumulation and distribution systems as well as seasoning systems Âś| ´      ž         Âś| ´      ž£


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July - August 2011

51


Special Report Article courtesy of Udo Lanzinger, Krones AG

BANGLADESH RECYCLES Bottle-2-Bottle PET Recycling Line œ   „    [ ·©     ¥        Ñ  £ɤ«›  ªÑ ´  È £¶É›ÑȾ\    ¥   ɤ« Ÿ    ¥    ¤ ¤ \    ·©   ¤    £          ·©ã¤  ¿Ù ·© ¥   è  £  ɤ«Ÿ   ´¥  Ñ  ¥    

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6:Z@*4:Â&#x2021;&:)?Â&#x2021;F%+&9WB%"N!Â&#x2021;&:)E7°K87Â&#x201E;  %B:%+G@(*%'NX'W 4:j^%!`*+&8%!`$B=! Ă&#x2030;¤ÂŤÂ&#x203A; ÂŞĂ&#x2018; ´  ÂśĂ&#x2030;Â&#x203A;Ă&#x2018;Ă&#x2C6;ž6:Z*@ 4:! !?(@ =#L< 8=4'3Ă&#x2030;¤ÂŤÂ&#x;  FZ*@ YG(%jk:8=46X<4:'&8B%+G(@ *BGX@ j8`K87E(&7(Âľ(&) Â&#x2021;B3%jÂ&#x2C6;BÂ&#x2021;&:)?Â&#x2021;F%+&9WB%"N!!?@WWXX8K87 78%7N9=^JH:"&8;'7%"N!œ¡ŠÂ?ĂŁ¤ ž!?@/&'Â&#x2021;B3;8X8Y!BE!: W'YAB%XNB"&8;'7Â&#x2021;B3YZ*ÂżĂ&#x2122; Ă&#x2030;¤ÂŤ Â&#x;   %jk :   ! = 7 ) 4 6>< 4 : * +&8%!`!?@ X? j ^J87 j^X8Â&#x2DC;q&38:+:$B='H*JG@('8X/#37(< 'H*+G(J?+6) (87K(BB: ÂśÂ&#x2026; ¤Ă&#x2030;¤ÂŤÂ&#x17E;  žX?%*:!A:6XA:%W?=:j^X8Â&#x2DC;Â&#x2014;&38:=#$E&^ ":7*8:j^X8Â&#x2DC;\+:%jk:/#:3 8_ 4:(A';867Xj#:F?%X:')78 "X") Â&#x2021;X3(BE&^=8;#E&^%jk:!/&'j(7^%K8!?@46><!?@;AB4: $&7 4:j§[Â&#x2014;Ă&#x20AC;Ă&#x2030;¤ÂŤÂ&#x;  Â&#x2021;B3783 W;#'< &8B46X<BW3 =78'*H ! Ă&#x2030;Â&#x203A;Ă&#x2018;Ă&#x2C6; %"G(@ :_8%;:(/&'LÂ&#x2DC;ÂĄ)%+G(@ *BGX@ j8`K87E(&7(Âľ(&):_8H BGX@ :_8H /&Â&#x2021;X3 :XE&^;E:N+$B=WX!A7;<W:Â&#x2021;W34:$**8:E6<*46X<FZ@*'H*(=#<4:%XG(* 7Ă?Â&#x2DC;8jA^%9'Â&#x2030;XÂ&#x2021;6<8*K877A*Â&#x2030;8787$&%X' First PET Recycling Line of Its Kind in Asia "? ?  8 W  /# 3 K B 78!@ W Â&#x2021;j(8WA $ ;$**8: Ă&#x2030;Â&#x203A;Ă&#x2018;Ă&#x2C6; (7%6'A / & Âżj^784:78'B;:4K+*H :?WH 8< Â&#x161;j^78E7 %8;8X8Yj^6=B'3:!A:Â&#x2021;B3Y*Z ÂżĂ&#x2122;'<(9WB $B=4J3"&8;'7?Â&#x2021;F%+&!BE!:j^78!?;@ (* %8'3(*78j^6=B%*:'8'<8*j^%!`$B= 78&B78:_8%938%XNB"&8;'7FZ@*%jk:%G@(* ;_8+>X87;_86*+&8%!`E&^j^78!?;@ 8X %8'3(*78&BjX8Â&#x2DC;9=^9WB%"N!XY:: 4:!^%&;8E&^EX<:_H8  ::@ +G(%6'A/&W<8!_8Â&#x2021;XĂ&#x2030;Â&#x203A;Ă&#x2018;Ă&#x2C6;KZ*%&G(7'B'*H Â&#x2021;&:)?Â&#x2021;F%+&%jk:Â&#x2021;&:)E79(*%(%J?=4:$**8: /&'E6<*46X<4:7A*Â&#x2030;878 Â&#x201E;   Â&#x2021;B3;38* %+G@ ( *&3 8 *!?@ ; 8X8Y&3 8 *9WBÂ&#x2021;B3 YZ *  q\ 7$&7X'<(JW@ $X*E&^%+G(@ *9KB;*@ j:%jĂŻ(Ă° : !?!@ 8_ *8:Â&#x2021;B37$&7X'<(JW@ $X*%+G(@ *&38* ;8X8Y/&'JH:"&8;'7%"N!Âś|¡ŠÂ?žE ²      ;_86(A';867X78 /&'Â&#x2021;Ă&#x201E;%()"&8;'76G(Ă&#x201E;Â&#x2C6;&)X$B=jX8Â&#x2DC;

78/&'X7K^9ZH:78+8"&8;'74:'&8BE'< J?+6) K8X&(BB: 7X78/#3KB78E6<*Ă&#x2030;¤ÂŤÂ&#x;  %+=%jÂ&#x2C6;B%/=Â&#x2021;W3W<8K^4J37_8&*78 /&'|¡ŠÂ?(?77$&7X!?%6&G(4:78/&'$"&?%(;%!()X84J34: (A';867X;@*!(9(*Ă&#x2030;¤ÂŤÂ&#x;  %"G@(/&'4=/;X^6W<8*Ă&#x2026;Ă&#x2DC;8=7 $"&?%(;%!() The Target Ratio is 50:50 %+G(@ *&38*;8X8Y%B:%+G(@ *'<(%:G(@ *6G(%B:%+G(@ *%"?=*^=^;:H ° Â&#x2021;B3'8X'3(*78'*938X7%+G@(*9KB;@*j:%jĂŻĂ°(:!?@4J3+W8X;^(8B +Z@*6:Z@*9(*JH:"&8;'7E²    K^'3(*%B:%+G@(*'<( %:G@(*463:8:!?@;AB%:G@(*K874J3(AÂ&#x2DC;6L#X4:78!_8*8:;#*JH:"&8;'7 Â&#x203A;     K^4J3/&'6&(B"?Ă&#x201E;()X9(*9WB%"N! %+G@(*/&' "?Ă&#x201E;()XEĂ&#x201C;?BÂ&#x2020; ¤E&^Â&#x2026;Œ¡Ă&#x2030;'H*(=#<4:(8+8!?@(=#<'B7:FZ@*'B '*H ;_8678/&'"?Ă&#x201E;()XK87J:H "&8;'7$B=%Ă&#x201C;"8^9Â&#x2DC;^:?H Ă&#x2030;Â&#x203A;Ă&#x2018;Ă&#x2C6; 4J3;<W:/;X%jk:JH:"&8;'7?Â&#x2021;F%+&j^X8Â&#x2DC; ÂżÂ&#x2014;Ă&#x2122; E&^4J3%XNB "&8;'7½Ă&#x20AC;Ă&#x2122;%jĂ&#x2DC;86X8=+G(%"@X;B;<W:%jk:Ă&#x203A;78/;XB3W= ;B;<W:ÂżĂ&#x203A;Ă&#x20AC;E&^Â&#x2014;Ă&#x203A;½4J3/&'"?Ă&#x201E;()X;_86%+G@(*BG@X$+&<8 :_8H /&Â&#x2021;X3E&^:_8H BGX@ ;<W:9WB;?%9?=W4J3;8_ 6KA%+G(@ *BGX@ ;X^:8W (?7;(*J:B4:(:8+'"?? 8WW8*%jĂ&#x2DC;86X8=W<8K^/&'9WB?Â&#x2021;F%+& ;? :_H 8 '8&;_ 8 6  %+G@ ( *BG@ X 463 " & * *8:E:B) Â&#x161;Â&#x2026;   â&#x20AC;&#x153;The FDA Approval was particularly Importantâ&#x20AC;? Â&#x161;78  (*K87%(Ă&#x201E;B? % (%jk : ;@ * ;_ 8 + > ;_86%8 "?? 8W(Â&#x2030;8=Â&#x161;%8'WK'B'8X +AÂ&#x2DC;L8"9(*J:H "&8;'7E&^+AÂ&#x2DC;L8"9(*9WB(=#< %;X( B3W=78'WK;(;(+<8 ÂŚĂ&#x17E; +W8XJGH: +W8X6:8E:<:78%7B/&Z7E&^;? ;@*!?@:<8;:4K ;_86%8+G(^!?!@ 8_ *8:('$:X' 7^W:78 /&'K87Â&#x201E;  ;8X8Y/&'"&8;'7!?@X?+W8X 6:GBÂ&#x2021;X<;#*FZ@*'<8*K87%!+$:$&=?(G@:°KZ*%jk:+W8X Â&#x2021;B3%j?=(=<8*=*@ Â&#x2021;&:)/&'!?j@ ^7(B3W=(Aj7Â&#x2DC;) Â&#x2021;Âľ%!+ 78'(;:(*!?@WB%NWE&^78!?@B?KZ* !_8463%8X@:4K/#3/&'8=:?H  For more information, please turn to page 59 ENQUIRY NO.

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Special Report Article by Sitthiporn Chompurat Special thanks to Ajinomoto Sales (Thailand) Co.,Ltd.

THE NUMBER ONE COFFEE DRINKS Taste from Quality and Technology AFB Thailand will take readers to visit the newest factory of Birdy canned coffee to see how the most favorite canned coffee of Thai people has been produced. We are honored by Mr. Hiroyuki Sugae, Birdy Factory Manager, Ajinomoto Sales (Thailand) Co., Ltd, which is situated in the compound of Ajinomoto business group in Nongkhae Industrial Estate, Saraburi, led us to see the production process and introduced us to the factory. In addition to Birdy factory, Nongkhae Industrial Estate is also consisted of factories producing products in a wide variety of brands under Ajinomoto including Rotdee and Cook DoÂŽ seasoning powder, Soup Dee and Cook Choice powdered soup and Vono instant soup. Coffee Pioneer Ă&#x2018; ÂĽ     Â?  qĂ&#x192;Ă&#x192;¿£ÂŚ         ¤   Â? ¤ ÂŁÂ? ĂŁ´   introduced to the customers is Birdy Iced Coffee and followed Ă&#x2018; | ÂŁÂŚ [Ă&#x20AC;\Ă&#x2018;        ÂĽĂŁ´ \ Ă&#x2018; | Â&#x2026;ÂŁĂ&#x2030;  \Ă&#x2018; ´    introduced to the market: Classic (Iced Coffee), Robusta, Rich and Smooth, and the latest ones, Birdy Milky and Birdy Black. Birdy owns 70% of the market share for instant coffee products. Mr. Sugae told us that the Research and Development Center of Birdy is working very hard to produce new products for their customers to the expectation of the Thai consumers and to maintain the sales volume and the market share. High Quality Processing The Birdy canned coffee factory in Nongkhae was established in April 2008. Formerly, the product was produced at Ajinomoto Calpis Beverage (Thailand) Co., Ltd. and OEM factory. The new factory capability is 24 million cans of Birdy per annual and this can meet the increasing demands from Thai customers. Guided by Mr. Sugae to the production line, we found that the visitor 54

Asia FOOD BEVERAGE Thailand

zone was well and properly prepared. This is probably resulted from the policy of Ajinomoto in welcoming visitors to their sites. In the visitor zone, the picture showing how the products are packaged and different kinds of products are displayed. They are clearly presented and can be easily understood even for those without background in coffee production. The coffee process starts with cleaning high quality Robusta coffee beans. Then, the coffee beans will be roasted with Birdyâ&#x20AC;&#x2122;s unique techniques and temperature. The thick coffee liquid will be extracted and added with special ingredients of Birdy. Ajinomoto is so concerned with the product quality. Unlike some other products, Birdy chooses only coffee beans rather than using instant coffee powder. Then, the coffee will be           ĂŁ´  which can be considered the most important thing in a coffee   ÂŁÂ?    ¤ ÂĽ               packing cans into a carton. Ajinomoto utilizes the new type of can which is called TULC (Toyo Ultimate Lightweight Can). The three-part can has been replaced by TULC. This can reduce the delivery cost with its light weight and is also friendly to the environment. Furthermore, this helps enhance the product safety because there will be only one point that can be leak. Now, TULC has been used for Birdy Robusta which is the key product. In addition to the modern production technology, Birdy factory and other factories under Ajinomoto have also used the technology which is environmentally friendly. For example, there are the wastewater treatment pond and odor absorption system. The factory has also met the safety standard of GMP, Â&#x2020;Ă&#x2030;³³¡\ÂŚÂ&#x2026;Â&#x153;Ă&#x192;qĂ&#x203A;[Â&#x2013;\Â&#x2020;  Â&#x2020; Â&#x2026; Â&#x153;Â&#x2020;Â&#x2026;Ă&#x2030;Â&#x2026; qÂ&#x2013;q   ´     \ÂŚÂ&#x2026;Â&#x153;qÂ&#x2014;qĂ&#x203A;[Â&#x2014;ÂŁ


Hiroyuki Sugae AFB Thailand K^:_ 8 /#3(<8 :ย‡j%=?@=XJX78/&' 78Eร„7^jรป(* "3(XBG@X'8%()B?H!?@$**8:46X<&<8;AB%"G@(K^ย‡B3%6N:!?@X89(*78Eร„ 7^jรป(*!?@+(*4K+:ย‡!=%jk:(:B6:Z@*X8%jk:%W&8:8:$B=ย‡B3 %7?='K87+Aย˜ยฃ ! *ยค   ยค  & /#3KB78$**8:%()B?H    *! &!&!ยฅ& $%& '#*+ FZ*@ '*H (=#< :(8ย˜8K7 9(*7&A<X(8=$:^$X^$'ร•^4::+X(A';867X6:(*E+ Kยฃ;^A? "8%8%938JX7^W:78/&'E&^E:^:_8$**8:(8=$:^$X^$'ร•^B3W= ':%(* $**8:6:(*E+:(7K87K^X?$**8:/&'78Eร„7^jรป(* %()BE?H &3W=*X?$**8:!?/@ &';:+38E:B)'8< *ยฐ9(*(8=$:^$X^$'ร•^ ย‡B3E7< %+G@(*jA*;E:B);B?E&^ยณยคOยฎFAj/*E:B)FAjB? E&^7Aร•7J3(=;)E&^FAj;_8%NK#jE:B)$W$:< Coffee Pioneer %()B7H? 8_ %:B9Z:H 4:jยง[ยฟยฝ%jk:78Eร„7^jรป(*"3(XBGX@ 8=E7!?X@ 8 A 7 % 7 '&8Bj^%!`ย‡!= $B=;J8' E 7!?@ ( (7;#< ' &8B+G ( %()B?H ย‡(F) +(ร„ร„ยงรผ '8XX8B3W= %()B?H $;'38 E&^4:jยง [ %()B7?H ;N *< /&'Lย˜ยก);J8'46X<+(G %()B?H JE(:B);X#!%938;#'< &8B FZ@*4:jรœKKA:%()B?HX?/&'Lย˜ยก)!H*6XB;J8' ย‡B3E7< +&8;;+ ยถย‡(F)+(ร„ร„ยงรผยพ\$;'38\JE(:B);X#!\E&^&<8;AB%()B?HX&+)7?HE&^ %()B?H E&N+$B=%()B+?H (*'&8B78Eร„7^jรป(*"3(XBGX@ B3W=;<W: E<*j^X8ย˜ร€ร™FZ@*+Aย˜F#78%(^ยต$=#7ย‡B3(77%8W<8ร…ร†8=WK= E&^" ร :8/& ' L ย˜ ยก) 9 (*%() B?H 7_ 8 & * !_ 8 *8:%"G@ ( ;3 8 *;+) /&'Lย˜ยก)46X<ยฐ (=<8*'<(%:G@(* %"G@('(;:(*+W8X'3(*789(* /#3$L+J8Wย‡!=WX!H*78=(B98=E&^;<W:E<*78'&8B High Quality Processing $**8:/&'78Eร„7^jรป(*%()B?H6:(*E+7<('H*E&^%@X!_878 /&'4:%BG(:%X8=:[q6&*K87!?@%BX78Eร„7^jรป(*%()B?HK^ /&'!?@ ! (8=$:^$X^$'ร•^+8&";%%W(%Kยถj^%!`ย‡!=ยพK_87B E&^$**8:J<W*/&' !_84637_8&*78/&'%"@X9ZH:%jk: [ย— &38: 7^jรป(*'<(jยง'(;:(*+W8X'3(*789(*/#3 $L+!?;@ *# 9Z:H %G(@ =ยฐ%XG(@

+Aย˜ยต$=#7 :_8%8%938JXย‡&:)/&'%8"W<8$**8:%()Bย‡?H B3KB %'?=X ;<W:;_86/#3%938%=?@=XJXย‡W3%jk:(=<8*B?+*%jk:%"8^(8=$:^$X^$'ร•^ X?:$=8='3(:/#3'3(*78%938%=?@=XJX$**8:(=#<E&3W$B=X?!H*L8" E;B*7^W:78 KALย˜ยก)E&^/&'Lย˜ยก)6&87E FZ@*EX3E'< /#3!?@ย‡X<X?"GH:]8:B38:78/&'78Eร„%&=7N;8X8Y%9384Kย‡B3$B=*<8= 7^W:78/& ' 78Eร„7^jรป ( *%() B?H K ^%@ X K8778:_ 8 %X&NB78Eร„":ย‰A$) ;'38+Aย˜L8"B?X8!_8+W8X;^(8B+W@ %X&NB78Eร„ L8=4'3(Aย˜6L#XE&^%!+:+%ร“"8^'W;7B:_H878Eร„%93X93:/;X;<W: /;X(G@:ยฐ(8=$:^$X^$'ร•^4;<4K+Aย˜L8"B3W=784J3%X&NB78Eร„E!3ยฐ E!:!?K@ ^4J378Eร„/*;_8%NK#j%6XG(:/#/3 &'8*8=K87::H :_8H 78Eร„ K^%938;#7< ^W:78('$:X'4 :^jยˆBE!!*H 6XBFZ*@ 6X8=YZ*78 78+Aย˜L8"$B=%ร“"8^7&:@ ;!?%@ jk:jรœKK=;_8+>!?;@ BA 9(*/&'Lย˜ยก) 78Eร„;AB!38=ย‡B3E7<7^W:78KAFZ@*E:<:(:W<8K^'3(*%jk:^ ('$:X'%J<:7:!H*78KA78Eร„&*4:7^jรป(*E&^78KA7&<(* :(7!?@:?@(8=$:^$X^$'ร•^4J37^jรป(*E46X<!?@%?=7W<8ยยžรˆยณยถย

 ยฅ  ยพE!:!?@7^jรป(*;8XJH:E%BXยยžรˆยณ %jk:7^jรป(*;(*J:H !?X@ :? 8_H 6:7%8%jk:"%`;8X8Y'($K!=)ย‡B3!*H 78&B'3 : !A : 4:789:;< * E&^78&B/&7^!'< ( ;@ * EWB&3 ( X WX!*H =*%"X@ +W8Xj&(BL=%:G(@ *K87KAB%;?=@ *!?(@ 8K%7B78W@ K^:3(= &*%6&G(%"?=*KAB%B?=W$B=4:9ย˜^:?H7^jรป(*A<::?HK^4J37/&'Lย˜ยก) %()B?H$;'38FZ@*%jk:/&'Lย˜ยก)6&79(*$**8:E6<*:?H :(7K877^W:78/&'!?!@ : ;X=E&3W$**8:%()BE?H &^$**8: '<8*ยฐ9(*(8=$:^$X^$'ร•^X?%!+$:$&=?B83 :;*@ EWB&3(X%J<:<(_8B :_8H %;?=E&^^&B78j&<(=7&:@ WX!*H =*/<8:78(*X8']8: +W8Xj&(BL=ย‡B3E7< ยŸVยทE&^ย†ร‰ยณยณยทX8']8:+Aย˜L8"ยฆย…ยœ รƒqร›[ย–^78KB78B38:(8J?W(:8X=E&^+W8Xj&(BL= ยœย†ย…ร‰ย…qย–qE&^X8']8:B38:;@*EWB&3(Xยฆย…ยœqย—qร›[ย— (?7B3W= For more information, please turn to page 59 ENQUIRY NO.

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Event Preview Article courtesy of UBM Asia (Thailand) Co., Ltd.

FOOD INGREDIENTS ASIA 2011 Thailandâ&#x20AC;&#x2122;s First â&#x20AC;&#x153;Food Processing and Packaging Asiaâ&#x20AC;?

UBM Asia (Thailand) Co., Ltd., in collaboration with four agents - Food Science and Technology Association of Thailand (FoSTAT), National Food Institute, the Federation of Thai Industries and Thai Food Processorsâ&#x20AC;&#x2122; Association, is organizing â&#x20AC;&#x153;Food ingredients Asia 2011â&#x20AC;? for the 7th year. To develop food industry in Thailand and Asia, the Company is also launching â&#x20AC;&#x153;Food Processing and Packaging Asia 2011â&#x20AC;?     in September 21-23, 2011, at Queen Sirikit National Convention Center. In Food ingredients Asia this year, the entrepreneurs in the industry will witness the latest innovation and ingredients from over 400 entrepreneurs from more than 30 countries worldwide. There will be the exchange of knowledge and information about food industry in global market to develop Thai food industry. The event is expected to create more than a billion-baht business value. It is expected to welcome more than 10,000 B-2-B visitors. Ă&#x2030;  Â&#x203A; ¡    ¡¤ Ă&#x2030;[qq  Thailand, it will be introduced to foreign customers and make them aware that Thailand has not only potential in manufacturing food and food raw materials, but also management standard of food process and packaging that meets international standard and has globally recognized quality. After its success at Fi Europe, the Ingredients in Action pavilion will be introduced at Fi Asia 2011. Co-produced with Innova Market Insights, the pavilion will demonstrate the trends driving new product development today, with particular emphasis on the incorporation of innovative ingredients into     ÂŁ This year, we proud to present ASEAN Economic Community (AEC) 2015 conference under the topic of â&#x20AC;&#x153;The impact of AEC 2015 to the ASEAN Food Industryâ&#x20AC;? â&#x20AC;&#x201C; The summit will address the integration of the ASEAN Economic Community into one single market in 2015. The conference provides complete insight and guidance for the regional industry regarding safety standard, R&D, and many more. Moreover, the key exhibitors will present study cases, researches and new technological developments carried by    ÂŁĂ˝Â?        ÂĽ ´  you with unique. 56

Asia FOOD BEVERAGE Thailand

 *¤  * $%& '#*+    <WX7Â&#x2014;6:<W=*8:Â&#x2021;B3E7< ;X8+XW!=8`8;')E&^ %!+$:$&=? ! 8*(868 E6<*j^%!`Â&#x2021;!=ÂśÂ&#x203A;Â&#x2026;Â?Ă&#x2030;Â?ž;Y8:(868;L8(A';867XE6<* j^%!`Â&#x2021;!=E&^;X8+X/#/3 &'(868;_8%NK#j%'?=XKB*8:â&#x20AC;&#x153;Food ingredients Asia 2011â&#x20AC;?+*H !?@ Ă&#x20AC;"3(X%jÂ&#x2C6;B'W*8:â&#x20AC;&#x153;Food Processing and Packaging Asia 2011â&#x20AC;? %jk:+H*E7 ^6W<8*W:!?@ [q[Âż 7:=8=: !?@K^YZ*:?H Â&#x2DC; `#:=)78j^JAXE6<*J8';7'Ă? %"G@("Ă?:8 (A';867X(8684:j^%!`Â&#x2021;!=E&^%(%J?= *8:Â&#x203A;    Ă&#x2030;j§:?H /#3j^7(784:(A';867X /& ' (868K^Â&#x2021;B3 " 7  :W ' 7XE&^/& ' L Â&#x2DC; ÂĄ) ; < W :/;X (86846X<°!?@/#3/&'K87Âżj^%!`!@W$&77W<8Â&#x2014;8=:_8%938X8 < W XK B E;B* !H * K^X? 7 8E&7%j&?@ = :+W8X# 3 9 3 ( X# & E:W$:3 X (A';867X(8684:'&8B$&7 %"G@(:_ 8X8"Ă?:8(A';867X (868Â&#x2021;!='<(Â&#x2021;j+8BW<8*8:B*7&<8WK^;38*X#&+<8!8*Â&#x2030;A7KX#&+<8 :":&38:8!$B=K^X?/#3%938JX!?@%jk:7&A<XĂ&#x2018;[Ă&#x2018;7W<8q\+: 4:*8:Â&#x203A; ¡    ¡¤ Ă&#x2030;[qq!?@KB9ZH: %jk:j§E7 K^%jk:78%jÂ&#x2C6;B'W463&#7+38'&8B'<8*j^%!`463#3W<8 jĂ&#x153;KKA: j^%!`Â&#x2021;!=Â&#x2021;X<%"?=*E'<X?`7=L8"4:78/&'(868E&^ W'YAB4:78/&'(868%!<8:H:E'<WXYZ*^7868KB78 78/&'(868E&^KALÂ&#x2DC;ÂĄ)!?@Â&#x2021;B3X8']8:E&^X?+AÂ&#x2DC;L8"^B ;87&(?7B3W= K87+W8X;_8%NK9(*Â&#x203A;Š  KZ*X?78KB"8W&%&?=:Ingredients in Action4:*8:Â&#x203A;Ă&#x2030;[qq$B=ÂŚ

´V ¤ ÂŚ K^:_8 %;:(%!:B)!?@9%+&G@(:78"Ă?:8/&'LÂ&#x2DC;ÂĄ)4:jĂ&#x153;KKA:$B=%:3:Â&#x2021;j !?@784J3:W'7X9(*;<W:/;X(868Â&#x2021;j;#</&'LÂ&#x2DC;ÂĄ);_8%NK#j 4:j§ :?H  %8"3 ( X:_ 8 %;:(78j^JA X  ASEAN Economic Community (AEC) 20154:6W93(â&#x20AC;&#x153;The impact of AEC 2015 to  Ă&#x2030;Â&#x2026;ŠĂ&#x2030;²Â&#x203A; ÂŚ   FZ@*K^%jk:%W!?"#B+A=E&7%j&?@=:93(X#& %7?@=W7/&7^!9(*78WX7&A<X%jk:j^J8+X%`]7K(8%F?=: !?@K^;X#Â&#x2DC;)4:j§ [Â&#x2013; 78j^JAXK^X(XAXX(*!?@+Y3W:E&^ E:W!8*9(*(A';867X4:L#XL 8+!*H B38:X8']8:+W8Xj&(BL= 78WK=E&^"Ă?:8E&^(G@:°(?7X87X8= :(7K87:H:/#3<WXE;B*;:+388=6&7°K^:_8%;:(7Â&#x2DC;?`Z78 *8:WK=E&^78"Ă?:8%!+$:$&=?9(*E'<&^!FZ@*+AÂ&#x2DC;;8X8Y %938<WX78;XX:8Â&#x2021;B3$B=Â&#x2021;X<X?+<84J3K<8= For more information, please turn to page 59 ENQUIRY NO.

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What’s New FLOWER FOOD ROASTED ALMONDS   99&; #<  ¼ÙŒ ¼ ÅÔ μ àÁÅç´ ·Ò¹μÐÇÑ · ¹ áÅÐàÁÅç ´ ¿˜ ¡ ·Í§Íº ¹í Ò àÊ¹Í _['98ƒ„…5!`95]7[7#[2#8[=#… + Q[6+=X  Z_HZ" `" 8[=#…%8#\‚=/9>= 3  10 6X8+_:<:"3 #2 Q[6$ $Z 3 1Q[637  3"7  3 108Z " $  ƒ 7  0" /9>=: / ">7= #?`8=/< € 1''=$ Q[6<==:['6 1"%X=73]=<" 5'=<>8Z==X08!1?\

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For more information, visit  lowerfood.com ENQUIRY NO.

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FOREMOST 2-IN-1 CULTURE DRINKING YOGHURT ""= `Q=6=X=\$3Z 1/“…/… ]7 0$_! = ª ƒ7%5[8"?“+…Q[6%[=' 0$3/… \?+/']= `1##$31 ?`8=   0"[]7`"=8`95 #<13ƒ\6/3>=…%?“+… $ ª ]<[#! ?#<Q7 ‘>' Q[6]7[7# =XZ_HZ"_ 6=1 \‚=0"[]7X 8+_:]< 7]%`95 Z ?#<:\……2 17=§$[“17= Q[6<"5 '=<>8Z==X08!1\60;

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For more information, visit www.foremostforlife.com ENQUIRY NO.

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LIPTON ICE TEA POWDER 3: =' [$  1…  \‡ # 8 1 ¯  =  &>   ?'” _['98ƒ„…>_"5<>"3Q0$!E>"]= =XZ32=[6'…“?#<08=0$ 5+8+ ['\8= ?…0$Q++_" $%X=73 ª >' ?#<Q7 ¯$=0$ ß8==$ ! [=³ Q[6 ¯?…0$ [=³ ]="[6 ” +0 `=#+% ­ "  ª” +0 `=#+% «¥ "  ­¬ +0 Q[6`=#['"[6 «Ÿ +0 0$! < =<Q[6 :\……208!1\60;

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For more information, visit www.unilever.co.th/brands/foodbrands/lipton.aspx ENQUIRY NO.

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VARIETY MENU WITH YAMAMORI HON-KAESHI Yamamori Trading Co., Ltd. qÈ¢~  |  ¯Š§· ³ Ž  Œ    ª  |  Ÿ  | £º –

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Event Preview Article courtesy of Global Produce Events

ASIA FRUIT LOGISTICA 2011 Asia’s Fresh Produce Hub ASIA FRUIT LOGISTICA, International Trade Fair for Fruit and Vegetable Marketing in Asia, is the best way to get in touch with business partners and customers in this dynamic market. Gain an overview of the key suppliers and buyers in the fresh produce business from  

 ¥  £    ASIA FRUIT LOGISTICA will take place on September 7-9, 2011 at Hong Kong Convention and Exhibition Centre, Hong Kong. ASIA FRUIT LOGISTICA - a leading Asia’s fruit and vegetable market platform. With more than 300 exhibitors from 5 continents including pavilions of the USA, Italy, France, South Africa, Argentina, Peru, Chile, New Zealand, Australia, China, Taiwan, South Korea etc. Over 4,500 trade visitors from more

than 60 countries are expected, from leading supermarket, wholesalers, retailers and buyers from fruit and vegetable industry: - To meet business partners from all over the world’s vegetables and fruits industry such as agents, grower/producer, manufacturer, exporter, retailer, research organization, wholesale/distributor, importer, association/institution, shopfitting, storage, marketing organization, technical services, transport/ handling, packaging. -To see what’s new on the market and what your competition is doing              and development in the business and make relationship with business partners. ASIA FRUIT LOGISTICA runs alongside

Asiafruit Congress, Asia’s leading fresh produce conference event, which boasts some of the industry’s leading professionals as keynote speakers, who will be on-hand to share their expertise with delegates. This year’s program has a strong   ¤    ã  Asia’s growing consumer base. This includes a session dedicated to the region’s emerging fresh convenience sector, which is a hot topic at the moment. Visiting ASIA FRUIT LOGISTICA, it is guaranteed that the event provides opportunities to meet key executives in fresh fruit and vegetable industry. Buying ticket online can save up to 25-40%. Online tickets are available until September 3, at www.asiafruitlogistica.com/tickets

For more information of stand booking or ticketing, please feel free to contact the team in Thailand; Ms. Pimpornravee at +66 (0) 2941 4601 Fax: +66 (0) 2941 4602 or Email: pimpornravee@gp-events.com

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Mar - Apr 2011

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Event Preview Article courtesy of Messe DĂźsseldorf Asia

TIPREX 2011 Bringing You the Most Innovative Materials of the 21st Century

TIPREX, a biennial trade fair, jointly organized by Messe Dßsseldorf Asia, the Thai Plastic Industries Association (TPIA) and Plastic Industry Club of the Federation of Thai Industries (PICT), is now into its third edition. As a leading exhibition, it brings together over 200 international exhibitors from more than 20 countries alongside national pavilions and groups from Austria, China, Italy, Singapore, Taiwan and Vietnam. TIPREX 2011 will take place from August 31 to September 3, 2011 at BITEC (Bangkok International Trade & Exhibition Centre). It will be held concurrently with PACK PRINT International 2011. At TIPREX 2011 exhibitors and visitors can look forward to: Wide-Range of New Innovations TIPREX 2011 is the meeting place for international decision makers in the plastics and rubber industries and provides a platform to establish new contacts and partnerships, and a showcase for innovations and inspiring new trends. Visitors can expect to see products and services from across a range of sectors including processors of plastics and rubber, machine and plant manufacturers, raw materials distributors and producers. At TIPREX 2011, you will see quality brand names that include BASF, Brßckner Maschinenbau, Clariant, Masterbatches, Kiefel, KraussMaffei Technologies, SCG Chemicals, Windmoller & Holscher, just to name a few. Value-Added Program at TIPREX 2011 The 4-day exhibition will also see a series of seminars and conferences organized by industry experts from trade publications and professional consultants. Topics that will be presented include plastics in automotive applications, new developments in thermoplastic elastomers, as well as new rubber and plastics technology. Business Matching Service for Serious Buyers Working closely with exhibitors and visitors to ensure synergistic business matches and to enhance strategic capabilities, a business matching service will be provided. This complimentary service will enable participants to view   ´  z  ´        business matches, and schedule appointments prior to the exhibition. See more information and register your visit at www.tiprex.com or call +65 6332 9620

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Asia FOOD BEVERAGE Thailand

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115


Event Report Article by Sitthiporn Chompurat

THAIFEX WORLD OF FOOD ASIA 2011 Successfully serving up an international platter of products, technology and innovations

May 25-29, 2011 - Southeast Asiaâ&#x20AC;&#x2122;s largest food and beverage platform featured extensive product range alongside insightful seminars and workshops Thaifex â&#x20AC;&#x201C; World of Food Asia, the leading food and beverage trade fair in Southeast Asia, came to a satisfying close, bringing more than 23,000 visitors from qqÂ&#x2013;

   ´     ÂŁ This is an increase of close to 9% as compared to last year   ´    [Ă&#x192;Ă&#x2122;    [Â&#x2014;ÂŁ Underlining the strong international interest and support, 23% of the visitors came from overseas with Malaysia, China and Ă&#x17D;   

  ÂŁĂ&#x17E;      Â&#x2013;     

  ÂŁ With more than 1,000 exhibiting companies hailing from over 25 countries, Thaifex â&#x20AC;&#x201C; World of Food Asia successfully served up an international platter of products, technology and 

´      ´   ¤  

 ÂĽ  ÂŁ International Storm

With close to half of the exhibiting companies coming from outside Thailand, visitors to the show were thrilled by the extensive line-up of food and beverage products covering ´  ÂŚV¡Ă&#x2030;ÂłÂ? z ÂŁV ÂĽ    the opportunity to sample the latest offerings from international   ÂŁ Manufacturers were suitably impressed at the wide-ranging showcase of innovations from food production and hygiene to ¤      ÂŁÂ? ÂĽ      advanced food processes that can help dish up healthier and tastier cuisine, and the best practices to maintain a high standard 66

Asia FOOD BEVERAGE Thailand

  ÂŁÂ?  Ă&#x2019; Ă&#x2019; ´    food technology featured regional and international exhibitors ÂĽ       ÂŁ Piping Hot Topics

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Ă&#x2018;      z        ¤ \´   z \ Â? zÂ&#x2122;Ă&#x2039;   of Food Asia is set to achieve even greater heights in the years  ÂŁÂ?  zÂ? zÂ&#x2122;Ă&#x2039;  Â&#x203A; Ă&#x2030; Ă&#x2039;   Â&#x2020;ÂĽ    V[Âż[Ă&#x20AC;\[q[ ÂŚV¡Ă&#x2030;ÂłÂ?Šz  Âł  \V  Â? Â? ÂŁ


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July - August 2011

67


Event Report

Ms. Kade Banthonsade, Deputy Managing Director

0§ ¨§ §Š 'ªG ¨ ¤  AMP International Co., Ltd.

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Asan Service Co., Ltd.

Â&#x161;Ă&#x2039;   z Ă&#x17D;     ÂĽ     Â?    Â? ÂĽ ÂŁ V ´ \ÂĽ      ¤\ ¤  ¤      ÂŁÂŚ   \ÂĽ ´  ´       ¤    Ă&#x17E;  ÂŁÂ&#x153;    ´     ¤¤          ÂŁ Â&#x153;  \ÂĽ ´      ¤ Ă&#x17E;  \Â&#x201E;  Ă&#x17D; \  è  \           £  Â&#x161;%8:_8%;:(F?(W>?@jAĂ&#x2020;:X$F^6G(%'38%K?H=W>?@jAĂ&#x2020;:!?@/&'E&^4J3W'YAB!H*6XB4:%XG(*Â&#x2021;!=E'<4J3;#'K87j^%!`>?@jAĂ&#x2020;::(7K87 :H:%8=*X?F(;jA*;%J<:F(;=87$F^%!=87!*+!FZ;<W:/&'LÂ&#x2DC;ÂĄ):_8%938%8X?%6&38X::_8%938K87%W?=B:8XFZ@*F(;jA*;9(*9(*%8X?!H*Ă&#x2018; ¤¤;_86 (A';867XE&^KA9WB;_86+W%G(: :(7K87:H:%8Â&#x2021;B3:_8%+G@(*BG@XE(&7(Âľ(&)!?@/&'4:%W?=B:8X%786&?E&^>?@jAĂ&#x2020;:%J<:%6&38Ă&#x2022;W=%"G@(:_8%;:(&#7+387&A<X38:(868(?7B3W=  Mr. Phornroj Phacharintanakul, Business Development

0§!   &0 ALS Laboratory Group (Thailand) Co., Ltd.

â&#x20AC;&#x153;We, ALS Laboratory, provide a wide range of laboratory services for the food and beverage industry; such as     \ ´ \z \    ´     ÂŁV ´ \Ă&#x2030;Ă&#x2C6;Â&#x2026;  ´  ´     ÂĽ    ÂŁ V    ´  

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68

Asia FOOD BEVERAGE Thailand


Ms. Kanyarat Chalermthitipa and Ms. Wachareeporn Buasanoh, Product Managers

0§­­   ¯ª° &0§ 

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0§¤  G ¤  Jumbo Trading Co., Ltd.

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¤ ÂĽ   \  ÂĽ   ¤ ÂĽ   £  Â&#x161;%8%jk:/#3/&':_8%938E&^;<*((77X(87FZ@*%jk:;<W:/;X!?@4J3(=<8*E"<6&8=!H*4:(868E&^Â&#x2021;X<4J<(8687X(87%jk: ;<W:/;X!?@J<W=463%+G@(*BG@X"W7:3_8/&Â&#x2021;X3X?+W8X%;Y?=!_84637X(87%jk:;<W:/;X"%`;_86(A';867X%+G@(*BG@X:(7K87 :?H7X(87=*4J34:/&'LÂ&#x2DC;ÂĄ)(868%J<:%+37%%7(?@E&^;_86/&'LÂ&#x2DC;ÂĄ)!?@Â&#x2021;X<4J<(868Â&#x2021;B3E7<%WJLÂ&#x2DC;ÂĄ)E&^;@*!(7X(87%jk:;<W:/;X!?@B?'<(;A9L8"J<W=&B +(%&;%'((&E&^B?'<(Â&#x2021;'4:(B?'&#7+38K^Â&#x2021;X<+<(=#3K77X(87X87:7E'<jĂ&#x153;KKA:"W7%98X?+W8X#3E&^%9384Kj^$=J:)9(*X:X879ZH:  Mr. Richard Missapol Mitvaeroj, General Manager

0§ ! G¤ #% Food Mixes Group Co., Ltd.

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´   July - August 2011

69


Event Report Ms. Puangrat Jirawuthitanant, General Manager

0§¨ 0¹

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0§ ² £ G¤ #% Sato Auto-ID (Thailand) Co., Ltd.

Â&#x161;Â&#x2020; ÂĽ            \   è  \  ´ ¤  ÂŁĂ&#x2039;  ´         Ă&#x2019;   \   ÂĽ        ÂŁĂ&#x2018;     skills and experiences, we do not offer an expensive system but we rather support the most suitable system for our   ÂŁĂ&#x2039;     ÂĽĂ&#x2030; ÂŚO ĂŤ   |Â&#x203A;ÂŚO  z £  Â&#x161;%8:_8%;:(/&'LÂ&#x2DC;ÂĄ)'<8*°Â&#x2021;B3E7< ":%'() (Aj7Â&#x2DC;)'BĂ&#x201C;&87E&^Ă&#x201C;&87E'<8*°%8;8X8Y%;:(/&'LÂ&#x2DC;ÂĄ)!?@%6X8^7 9:8B9(*78/&'Â&#x2021;X<W<8K^%jk:9:8B46><6G(9:8B%&N7B3W=!7^E&^j^;78Â&#x2DC;)9(*%8%8K^Â&#x2021;X<:_8%;:((Aj7Â&#x2DC;)!?@E"*!?;ABE'<%jk:(Aj7Â&#x2DC;)!?@%6X8^;X!?@;AB :(7K87K87:H:F8$'3=*X?^78;(7&'<8*°X8:_8%;:(%J<:8)$+3B6G(|Â&#x203A;ÂŚO  Ms. Thidarat Rodanant, Managing Director

0§³     G ¤  T-Fibre Innovation Co., Ltd.

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0§ £! ! G ¤  Yamamori Trading Co., Ltd.

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70

Asia FOOD BEVERAGE Thailand


Event Report THE BREWING CONFERENCE 2011 - TIME TO GO GREEN

June 14 â&#x20AC;&#x201C; 17, 2011 at BITEC, Bangkok - The Thai Beer Industry Guild (TBIG) and VLB Berlin organized the International Brewing Industry Conferences concurrently with ProPak Asia 2011. This yearâ&#x20AC;&#x2122;s theme was â&#x20AC;&#x2DC;Time to Go Green - Challenges for the Asia¡Ă&#x2018; ÂĽ ÂŚ  \          ÂĽ  \    Ă&#x2019; \        ÂŁ Â?      ´   ¤ ÂĽ          \  ¤        ÂĽ   ´       ÂŁÂ?         ´ Ă&#x2018; |ÂĽ  Brewery (Banglen) factory on June 14.

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   Asia Food Beverage !""#$%% &

72 7 2

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 2554


Event Report

iba 2012 - World Market for Baking

June 7, 2011 at Dusit Thani Hotel, Bangkok - the German Âł   Âł     Â? \      ´  Â&#x;Â&#x2020;V   V

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Mar - Apr 2011

73


Event Report

FOOD INNOVATION ASIA

June 14-15, 2011 at the Four Points by Sheraton hotel, Bangkok - IBC Asia in cooperation with Royal DSM N.V. arranged the Food Innovation Asia seminar. The seminar aimed to introduce the issue of the growing demand for and direction of health  

  ÂŁÂ?         about food innovations, formulation, and effective marketing practices. The seminar provided attendees with a new vision for creating products. Food Innovation Asia also included a workshop on the topic of Identifying and Reaching Target Market.

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THAI FOOD INDUSTRY - SAFETY AND TRUST FOR COMPETITIVENESS May 26, 2011 at THAIFEX - World of Food Asia 2011 â&#x20AC;&#x201C; The National Food Institute (NFI), Ministry of Industry cooperated with the Japan External Trade Organization (JETRO) of Bangkok and the Department of Export Promotion to arrange the seminar â&#x20AC;&#x153;Thai Food Industry - Safety and Trust for Competitiveness.â&#x20AC;? The aim of the seminar was to provide information to entrepreneurs who want to export their food products to Japan. Many industry representatives and executives joined the conference. Speakers included Dr. Amorn Ngammongkolrat, Mr. Nobue Shibuya and Mr. Hiroharu Kinoshita.

74

Asia FOOD BEVERAGE Thailand

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Special Interview Article by Chalida Worasin

TALKING WITH THE â&#x20AC;&#x153;RICEâ&#x20AC;? MAN The major food and agricultural product of Thailand is rice, but in the last 2-3 years Thailandâ&#x20AC;&#x2122;s rice export faced several problems  Â&#x2039;  Â&#x2039; Â?Â&#x2030;  |  Â?Â&#x2039; |Â? Â&#x2122;  | Â&#x2039; Â&#x17E; AFB Thailand has interviewed Mr. Prasert Kosalwit, the Director-General of the Rice Department, Ministry of Agriculture and Cooperatives, which is one of the main agencies that hold

 |    | Â&#x2013;   ||   |  | Â&#x161;Â&#x2030;Â? Â&#x17E; AFB Thailand: What is the strategy of the Rice Department for pushing and increasing the potential of Thai farmers this year? Mr. Prasert: The Rice Department strategy this year is divided into three main sections: 1. Policies for rice production with a focus on research and development of rice varieties for high yield, good quality, disease resistant, and environmental tolerant varieties; product development to enhance quality and value; branding; rice production for niche markets; and connecting rice operators and consumers; 2. Urgent project according to the governmentâ&#x20AC;&#x2122;s policy including the income guarantee program for rice farmers; 3. The farmer welfare fund to create stability for the farmer profession. AFB Thailand:Ă&#x2039;ÂĽ       ÂĽ   fund? Mr. Prasert: The fund was set up to create long-term sustainability of rice farmers. When farmers harvest rice, a portion of the sale of rice will be sent to the fund and the government will pay another portion for the farmer welfare fund. This money is like a pension scheme for Thai farmers, which is expected to attract more labors from the industrial sector to the agricultural sector. AFB Thailand: How does the Rice Department support the production sector and whatâ&#x20AC;&#x2122;s the growth direction of the production of Thai rice? Mr. Prasert: The problem of the production sector is divided into ÂĽ Ă&#x203A;          ´  ÂŁÂ?   problem is caused by the rice farmers becoming older. The Rice O    ÂĽ   ÂĽ  ÂŁÂ?  second problem is farmers do not have land to grow rice because the land was sold to investors. Farmersâ&#x20AC;&#x2122; rice planting areas are now renting land. They have to grow rice as fast as possible. The livelihood of farmers has change from grower to manager of the farm, which requires higher investment. The Rice Department must support farmer to reduce the cost of growing rice by focusing on building knowledge such as reducing the amount of seeds used, reducing the amount of fertilizer, etc. When the growing 76

Asia FOOD BEVERAGE Thailand

area is decreasing, the Rice Department also needs to increase the production rate as well. AFB Thailand: Right now, people around the world are concerned about food shortage. What is the role of the Rice Department? Mr. Prasert: The world population is expected to increase to 9 billion people in the next 40 years or in 2051. However, the problem that we will face is more likely to be energy. Food shortage in Thailand is not critical. At the same time, the Rice Department also aims to create stability in food by research and development of new rice varieties suitable for growing in various climates such      ĂŁ     ´   ÂŁÂ? |  Department now stocks over 13,000-14,000 rice varieties that    ´    ÂŁ AFB Thailand: Whatâ&#x20AC;&#x2122;s the direction of Thailandâ&#x20AC;&#x2122;s rice export and how is the competition of Thai rice in the global market? Mr. Prasert: Thai rice production rate will be lower than neighboring countries because of smaller irrigated area. Thailand has approximately 27% of irrigated land of all rice cultivation land, mainly in the central region. The rest of the rice cultivation land depends on rain. The average rice production is 460 kg per rai while China, which has 82% irrigated land, produces 1,200 kg per rai on average. Vietnam has 80% irrigated land and has production average of 800 kb per rai. As for the competition for export, Thailand can still compete with competitors because when comparing the price difference which was 30-100 USD per ton, the price gap between Vietnamese rice and Thai rice is now only about 8-10 USD for 5% and 25% white rice. Overall, Thailand can produce 29-33 million tons of paddy rice and about 10 million tons are exported. Worldwide rice imports are now about 31 million tons. Last year, Thailand exported 9.7 million tons for a value of about 160 billion baht. This year, from January to June, Thailand has exported around 6 million tons.


Special Interview Article by Chalida Worasin

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Event Calendar [O;YVWPJHS :\I;YVWPJHS *YVWZ9LZLHYJO:`TWVZP\T +H[L! =LU\L!

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July 21-22, 2011 University of the Thai Chamber of Commerce Food Science and Technology Dept.,Food Business Management Dept. Asst. Prof. Dr. Surapong Pinitglang crdcutcc@gmail.com +66 (0) 2697 6525 +66 (0) 2277 7007 science.utcc.ac.th/CRDC5

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July 27 â&#x20AC;&#x201C; 30, 2011 Gramedia Expo,Indonesia Krista Exhibitions info@kristamedia.com +62 21 634 5861, 634 5862, 633 4851, 634 5002 +62 21 634 0140, 634 2113 www.eastfoodindonesia.com

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August 31 - September 3, 2011 BITEC, Bangkok Messe DĂźsseldorf Asia Pte Ltd. BLI (Thailand) contact@blithailand.com +66 (0) 2204 2580-5 +66 (0) 2204 2586-7 www.tiprex.com www.pack-print.de

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September 6-8, 2011 Hong Kong Convention & Exhibition Centre DiversiďŹ ed Business Communications Betty Chen bchen@divcom.com +88 6 2 8218 0758 www.asianseafoodexpo.com

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September 7-9, 2011 AsiaWorld-Expo Hong Kong IIR Exhibitons Ltd. Sarah Williams swilliams@iirx.co.uk +44 20 3377 3710 +44 20 7017 7818 www.vitafoodsasia.com

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September 7-9, 2011 Hong Kong Convention and Exhibition Centre, Hong Kong Global Produce Events GmbH Pimpornravee pimpornravee@gp-events.com +66 (0) 2941 4601 +66 (0) 2941 4602 www.asiafruitlogistica.com

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September 9-11,2011 Gayathi Vihar, Banggalore, India Media Today Group indiafoodex@gmail.com +91 11 2668 1671, 2668 2045 +91 11 2668 1671, 2668 2045 www.indiafoodex.com

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September 13-16,2011 Paragon Hall, Siam Paragon, Bangkok Bangkok Exhibition Services Ltd. (BES) Wannita press@besallworld.com Supaporn A. supaporn.a@besallworld.com +66 (0) 2 615 1255 ext. 111 +66 (0) 2 615 2991-3 www.foodhotelthailand.com

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September 15-16, 2011 Plaza AthĂŠnĂŠe Hotel, Bangkok Business & Manufacturing Network Media Co., Ltd. (BMN) Charalrat admin@bmn.co.th +66 (0) 2 716 1726 Ext. 800 +66 (0) 2 716 1723 www.bmn.co.th

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September 15-17,2011 Queen Sirikit National Convention Center, Bangkok The National Innovation Agency (NIA) Panizara Khabuz panizara@nia.or.th +66 (0) 2644 6000 ext. 113 +66 (0) 2644 8444 www.nia.or.th/ďŹ f2011

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September 21-23, 2011 Queen Sirikit National Convention Center, Bangkok UBM Asia (Thailand) Co Ltd. Nongnaphat Jeerakitlert Nongnaphat.J@ubm.com +66 (0) 2 642 6911 +66 (0) 2 642 6919-20 ďŹ asia-thailand.ingredientsnetwork.com

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September 29 â&#x20AC;&#x201C; October 2, 2011 JIExpo, Kemayoran. Jakarta Krista Exhibitions info@kristamedia.com +62 21 634 5861 +62 634 0140 www.interfood-indonesia.com

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October 5-7, 2011 BITEC, Bangkok N.C.C. Exhibition Organizer Co., Ltd. thailandlab@qsncc.com +66 (0) 2203 4242 +66 (0) 2203 4250 www.thailandlab.com

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October 27-30, 2011 BITEC, Bangkok Kavin Intertrade Co., Ltd. Suwan suwan@kavinintertrade.co.th +66 (0) 2 861 4013 +66 (0) 2 861 4010 www.thailandhoreca.com

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November 1-3, 2011 Plaza AthĂŠnĂŠe Hotel, Bangkok Thai Trade And Industry Media Co., Ltd. (TTIM) circulation@ttim.co.th +66 (0) 2 716 1722 Ext. 102 +66 (0) 2 716 1723 www.ttim.co.th

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April 17-20, 2012 Singapore Expo Singapore Exhibition Services (SES) Pte Ltd Mavis Huang mh@sesallworld.com www.foodnhotelasia.com

July - August 2011

79


Perspective

Election, Private Cooperation and Government Policy Ă&#x2018;      ´  Ă&#x2030;Â&#x203A;Ă&#x2018;Â? \    ÂĽ´    \ ÂĽ´   Ă&#x2019; ÂĽ party has won the election and what they will do after forming a government and having the chance to start managing the country. As an entrepreneur or an industrial player, we may view that there are things we should be concerned about. Firstly: The political campaigns of the 2-3 leading parties seem to rely heavily on populist policies. All of them attempt to present the idea of â&#x20AC;&#x153;increasing income, reducing expenditure.â&#x20AC;? These policies refer to tax reductions as well as providing free medical treatment and education. These will lead to a reduction of government income, but also higher costs. The question, then, is; are these seemingly illogical programs sustainable? Â&#x2026;  Ă&#x203A;Â?       ´ \  ´     \   z   same time. They also focus on increasing the minimum wage. From an initial assessment, this would affect competitiveness. Thirdly: There are many signs showing that after the election there may be political unrest from several political groups. Some of them may not accept the election results regardless of which party will win. This will have an impact on the productivity of the industry. There appear to be no policies that focus on strengthening the export sector and the manufacturing sector at all. The government  ¤  Ă&#x2019;            ÂŁÂŚ ¤ÂŤ    ´    the right thing. Businesses need to return to the old philosophy â&#x20AC;&#x201C; gather together in groups to increase bargaining power and     ´    ÂĽ  Ă&#x2019;          ÂŁ 7W<8!?!@ 8< :/#(3 8< :K^Â&#x2021;B3 :'=;8Ă&#x2030;Â&#x203A;Ă&#x2018;Â? Ă&#x201C;:?H /&78%&G(7'*H +*%jk:!?;@ Aj7:%?=3(=E&3WW<8"+4B%jk:Ă&#x2026;Ă&#x2020;8=J:^78%&G(7'*H E&^ K^%@X'3:78KB'H*]8&E&^68j^%!`(=<8*Â&#x2021; 78%&G(7'H*+8W:?H%8(8KK^4J3XAXX(*E/#3j^7(786G(X(*4:]8:^:7 (A';867XW<8X?%G@(*:<8W'7(=#<8*j^%BN: j^%BN:E7"+78%XG(*[Âż(:BE74J37868%;?=*$B=4J3:$=8=j^J8:=X%jk:6&7%"G@(K^E;B*L8"Â&#x161;%"@X8=Â&#x2021;B3&B8=K<8=  6G(&B78%7NL8? WX!H*784637878E"!=)E&^7846378`Z78Ă&#x201E;? FZ@*6X8=YZ*8=Â&#x2021;B39(*]8&K^&B&*E'<K^X?8=K<8=;#*9ZH: +_8Y8X+G(E&3W$+*;38*!?@B#Â&#x2021;X<;X%6'A;X/&:?HK^X@:+*6G(Â&#x2021;X<Ăš j^%BN:!?@;(*:$=8=!?@E'<&^"+:_8%;:(B#K^463+W8X;_8+>7jĂ&#x153;K%K7A++&%J<:78463 +W8XJ<W=%6&G(B38:78%*:78&BL8?4:9Â&#x2DC;^%B?=W7:7N%:3:78%"@X+<8E*9H:'_@8X(*4:%GH(*'3: 7N+*K^;<*/&'<(+W8X;8X8Y4:78E9<*9:(=<8*E:<:(: j^%BN:!?@;8XX?;>>8Â&#x2DC;X87X8=!?@E;B*463%6N:W<86&*K8778%&G(7'H*K^%7B+W8XWA<:W8=K87 7&A<X78%XG(*'<8*°!?@(8KK^Â&#x2021;X<=(XX8'78B38::$=8=K87"+!?@J:^78%&G(7'H*Â&#x2021;X<W<8"+ 4BK^%jk:Ă&#x2026;Ă&#x2020;8=J:^7N'8XFZ@*K^;<*7^!'<(78/&'E&^(A';867X B#E&3WE!Â&#x2021;X<X:? $=8=9(*"+4B!?7@ &<8WYZ*78;38*+W8X%93XE9N*9(*L8+78;<*((7E&^L8+ 78/&'%&=E&^]8&+*'3(*4J3%W&8(?7Â&#x2021;X<:3(=!?@%B?=W%"G@(;38*%;Y?=L8"9(*':E&^jĂ?''8X +_8;>>8'<8*°687K^Ă&#x2026;87+W8X6W*Â&#x2021;W37N+*%;?@=*%7:Â&#x2021;jB*:H::7Â&#x2030;A7K+*'3(*7&X868jJ>8 %BX° +G(78WX7&A<X;38*(_8:8K'<((*E&^%"@X+W8X;8X8Y4:78/&'%(*%6XG(:!?@%+=!_8X8 Sitthiporn Chompurat Editor $B='&(B Asia FOOD BEVERAGE Thailand

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