Taled brand guideline by asia

Produced by : Atheer Alkhashram Asia Aljuraifani - Shaden Algarazi

BRAND GUIDELINE

BRAND GUIDELINE Skincare & Beauty Product

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‫‪Introduction || Brand Guideline‬‬

‫ات َو ْ َ‬ ‫َّ‬ ‫ال ْر َ‬ ‫ض َو َأ ْن َز َل ِم َن‬ ‫الس َم َو ِ‬ ‫الل ُه َّال ِذي َخ َل َق َّ‬ ‫اء َف َأ ْخ َر َج ِب ِه ِم َن َّ‬ ‫ات ِر ْز ًقا َل ُك َْم‬ ‫الث َم َر ِ‬ ‫الس َم ِ‬ ‫اء َم ً‬ ‫َّ‬ ‫سورة إبراهيم‪ .‬آية ‪32‬‬

Introduction || Brand Guideline

TALED STORY From the natural resources of Saudi Arabia comes our quality ingredients with distinct traditions that frame our unique history and culture. Taled sources the highest quality organic ingredients from farms in Saudi Arabia and then handles them with pride and care. We produce a products that suits your skin. All of our ingredients are subjected to minimal processing to give you pure and authentic products. Our skin works hard and does a vital job in protecting our internal organs, balancing the body temperature and is an important part of our immune system. As such, it deserves the best care that we can provide. Because we understand how precious your skin in the prime of your life is, Taled guarantees that its products are of the highest quality free from all harmful chemicals. We are confident that your skin will be prettier and will bloom with the Taif flowers colour, the purity of South honey, and the clarity of milk.

Introduction || Brand Guideline

BRAND GUIDELINE Our brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles. Sticking to identity guidelines create a distinctive look and feel that is immediately recognisable as Taled. Every branding decision we make regarding logo, fonts and language helps shape that identity. A consistent identity guarantees that anyone looking at anything we do from a lip balm to the shampoo, will recognize that we are Taled at first glance.

Introduction || Brand Guideline

CONTENTS Taled story 1 Taled Guideline 2 Logo concept 4 Black & White 6 Logo Application 7 Clear Space 9 Logo Colour palette 10 Grid System 11 Iconography 13 Typography 20 Stationary 25 Products 28 Marketing 35

Logo || Brand Guideline

LOGO CONCEPT

‫ﻣـﻨـﺎﻟـﻨـﺎ‬

Taled logo is the most visible element of our identity. The logo is bold, simple, graphic statement. It is made up of two elements: the symbol and the logotype. The flower symbol represent the Taif flower. The yellow colour inspired from the honey.

Introduction || Brand Guideline

LOGO BREAKDOWN Taled is an Arabic name means, The old and inherited. We choose this name because we are proud to use our natural resources that we inherited from our land.

Logo || Brand Guideline

BLACK & WHITE LOGO Always use this version when print in black and white.

Logo || Brand Guideline

LOGO APPLICATION

Donâ&#x20AC;&#x2122;t place Taled logo on a dark background.

Use the alternative logo when you place it on a purple background.

Logo || Brand Guideline

LOGO APPLICATION

Donâ&#x20AC;&#x2122;t use the purple logo in front of any pattern.

Use a purple rounded edges box behind the alternative logo.

Logo || Brand Guideline

CLEAR SPACE To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space. Free of type, graphics, and other elements that might cause visual clutter. The arrow indicates the size of Clear Space X. It must be kept free of other elements. This is the minimum required of Clear Space.

Logo || Brand Guideline

LOGO COLOUR PALETTE Taled colour palette should be constant through all the applications of Taled brand.

• 92-7

• 10-8

• 157-15

• 80-14

• 80-6

• 80-4

Please use Pantone colour only.

‫ﻣـﻨـﺎﻟـﻨـﺎ‬

Logo || Brand Guideline

GRID SYSTEM The following grid shows how our logo will position on advertising page.

Logo || Brand Guideline

INSTAGRAM GRID SYSTEM The following grid shows the layout of the instagram ads.

Text in Arabic inside a rounded rectangular in front of photo Note : The image used has the logo in the products itself.

ICONOGRAPHY Pattern & Symbols Design

Iconography || Brand Guideline

SEDER PATTERN COLOURS Rhamnus frangula (synonym Frangula alnus), It’s a planets grow in Saudi Arabia, specifically in Al Medina Al Munawarah. It is known for its benefits for the body, hair and skin care and treatments.

• 88-7

• 161-16

• 158-8

• 160-8

• 13-15

Note : Every time you use our pattern, Please use this weight of the colour in pantone.

• 7-8

Iconography || Brand Guideline

ASSAL PATTERN COLOURS Honey is naturally antibacterial, so it’s great for acne treatment and prevention. Full of antioxidants, it is great for slowing down aging. It is extremely moisturising and soothing, so it helps create a glow. • 31-1

• 10-8

• 43-16

• 10-5

Iconography || Brand Guideline

HALIB PATTERN COLOURS Water constitutes around 85% of milk and this contributes to its hydrating properties. Like a well-balanced moisturiser, milk not only has water but also fats that provide natural moisturising factors. We used a camel milk in our product. • 10-8

• 169-8

• 172-3

• 170-12

• 170-8

• 8-9

• 24-9

Iconography || Brand Guideline

TAIF ROSE PATTERN COLOURS Rose water is an excellent beauty product, which not only makes your skin feel fresh, but also gives it a radiant glow. We are specialized in Taif Rose. • 4-8

• 151-13

• 151-14

• 88-15

• 88-14

• 88-13

• 91-5

Iconography || Brand Guideline

SYMBOLS

Variation of Honey Icons

Variation of Rose Icons

Iconography || Brand Guideline

SYMBOLS

Variation of Seder Icons

Variation of Milk Icons

Logo || Brand Guideline

TYPOGRAPHY Arabic & English Typefaces

Typography || Brand Guideline

ARABIC TYPEFACE pHalls Khodkar || Display

‫أب ت ث ج ح خ د ذ ر ز‬ ‫س ش ص ض ط ظ ع غ ف‬ ‫ق ك ل م ن ه و ي‬

‫ عسل‬، ‫ حليب‬، ‫ و ر د‬، ‫سد ر‬

‫أبجد هوز حطي كلمن‬

Note : This font is only used in the pattern with single word.

Thin Regular

Typography || Brand Guideline

ENGLISH TYPEFACE Linotte || Display

The quick brown fox jumps over the lazy dog

Regular

1 2 3 4 5 6 7 8 9 0

The quick brown fox jumps over the lazy dog

Bold

It is Allah who created the heavens and the earth, and sends down water from the heaven with which He brings forth fruits for your provision.

It is He who has made the earth submissive to you. Walk about in its land and eat of His provision. To Him is the Resurrection.

Syorat Ibrahim, Ayah 32

Syorat Almulk, Ayah 15

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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‫‪Typography || Brand Guideline‬‬

‫‪ARABIC TYPEFACE‬‬ ‫‪Swissra || Text‬‬ ‫‪Thin‬‬ ‫‪Regular‬‬ ‫‪Medium‬‬ ‫‪Bold‬‬

‫أبجد هوز حطي كلمن‬

‫أب ت ث ج ح خ د ذ ر‬ ‫ز س ش ص ض ط ظ‬ ‫ع غفقكلمنهوي‬

‫أبجد هوز حطي كلمن‬

‫‪٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩‬‬

‫هو َّال ِذي َج َع َل َل ُك ُم ْ َ‬ ‫ض َذ ُل ً‬ ‫ال ْر َ‬ ‫ام ُشوا‬ ‫وال َف ْ‬ ‫َ‬ ‫ُ‬ ‫ُ‬ ‫ُ‬ ‫ُّ‬ ‫اك ِب َها َوكلوا ِمن ِّر ْز ِق ِه َو ِإ َل ْي ِه النشور‬ ‫ِفي َم َن ِ‬

‫ات َو ْ َ‬ ‫َّ‬ ‫ال ْر َ‬ ‫ض َو َأ ْن َز َل ِم َن‬ ‫الس َم َو ِ‬ ‫الل ُه َّال ِذي َخ َل َق َّ‬ ‫الس َم ِاء َم ًاء َف َأ ْخ َر َج ِب ِه ِم َن َّ‬ ‫ات ِر ْز ًقا َل ُك ْم‬ ‫الث َم َر ِ‬ ‫َّ‬

‫سورة إبراهيم‪ .‬آية ‪32‬‬

‫سورة الملك‪ .‬آية ‪١٥‬‬

Typography || Brand Guideline

ENGLISH TYPEFACE Bariol || Text

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The quick brown fox jumps over the lazy dog

1 2 3 4 5 6 7 8 9 0

The quick brown fox jumps over the lazy dog

It is Allah who created the heavens and the earth, and sends down water from the heaven with which He brings forth fruits for your provision.

It is He who has made the earth submissive to you. Walk about in its land and eat of His provision. To Him is the Resurrection.

Syorat Ibrahim, Ayah 32

Syorat Almulk, Ayah 15

Regular

Bold

Introduction || Brand Guideline

STATIONARY

STATIONARY Business Card, Letterhead & Envelope

Introduction || Brand Guideline

PRODUCT Packaging & Display

Honey Soap

Honey Soap & Rose Scarp

Rose Lip Balm

Seder Product

Product Display

Soap Display

Bag Front

Bag Back

MARKETING Advertising & Give away

Marketing || Brand Guideline

GIVE AWAY In order to introduce our product, We design a promotional give-away for a lip balm. It will be distributed in the malls mainly and in big beauty Salon. It comes with two different flavour Rose and Seder.

Marketing || Brand Guideline

GIVE AWAY

Marketing || Brand Guideline

INSTAGRAM ADS Since, the social media advertising is the trend now in Saudi Arabia marketing, beside our target audience is young females. We will run our campaign in Instgram and through popular fashionista in gulf area.

Marketing || Brand Guideline

INSTAGRAM ADS The campaign will be a series of images with a description on it in Arabic. Also, we will give a sample of our product for the fashionista so they can share their opinion with their followers throw the social media.

Introduction || Brand Guideline

We are proud to use our local ingredient to produce for you a special product that help to protect your beautiful skin. Our products is our strength because itâ&#x20AC;&#x2122;s natural and unprocessed.