News
Lambrini Re-Launches Light as Luci United Wine Merchants, one of Ireland’s leading independent drinks distributors, has announced a re-positioning for the light variant of its iconic Lambrini brand. Lambrini Light has been renamed ‘Luci by Lambrini’, and features a new label design and a reduced ABV of 3.5%. Luci by Lambrini contains only 29 calories per 125ml serving and is now available in 75cl bottles throughout the off trade. The re-positioning has been announced following research conducted with Lambrini drinkers, which showed that 64% would purchase a lower alcohol variant of the brand if it was widely available. The new label design also creates differentiation with the other flavours in the Lambrini range. Luci by Lambrini will be supported through an extensive social media and PR campaign, which promotes light-hearted workouts for Lambrini fans to try out at home in order to burn calories with friends. All activity
is being promoted through the official Lambrini Facebook page at www.facebook. com/lambrini or can be viewed at http:// is.gd/Lambriniates. “The new branding of Luci by Lambrini seeks to embody the light nature of the liquid from both a calorie and ABV perspective," says Emma Haughian, United Wine Merchants' Brand Manager for Lambrini. "The name ‘Luci’ derives from the Spanish verb lucir, to illuminate, and shortening this to Luci adds the feminine touch that the Lambrini brand is renowned for. The re-positioning will help Lambrini reach those consumers who want a low calorie or ABV alternative - a demand which has previously been met by wine brands. Luci by Lambrini will be available throughout the off trade with those retailers that currently stock the Lambrini range.”
Ewelina is Crowned Cocktail Champion Ewelina Cygarowska of Lemongrass Restaurant, Citywest Hotel, Saggart, Co Dublin was crowned cocktail champion at the ‘Mixer Open Cocktail Competition’ which took place recently at the Parnell Heritage Pub & Grill in Dublin. This initiative between the Bar Management Studies department at DIT and Dalcassian Wines & Spirits Ltd attracted a large entry. Prizes were awarded for the top three cocktails and points were awarded for the appearance, aroma, taste and commercial appeal of the cocktails. Special certificates were presented to all the finalists and additional prizes were awarded for the best 'flairtending' bartending shows on the evening by Conor McCrohan, Marketing Executive, Dalcassian Wines & Spirits Ltd.
(l-r): James Murphy, DIT Lecturer & Competition Co-ordinator, Ewelina Cygarowska, Overall Winner, Lemongrass Restaurant, Citywest Hotel, Co Dublin, and Conor McCrohan, Marketing Executive, Dalcassian Wines & Spirits Ltd.
Second place in the 'Mixer Open Cocktail Competition' went to Trudy Matthews of Harrys on the Green Bar, South King Street, Dublin 2, while Dylan Grouse of the Red Cow Moran Hotel in Dublin claimed the third place prize. Andrew Kenney of Bistro 53 in Maynooth, Co Kildare won the Best Flairtending Show Award while the Best Flairtending Interactive Demonstration Award went to Ciaran Phelan of Phelan's Licensed Grocers, Rathdrum, Co Wicklow.
The tasting panel of judges comprised Alan Glynn of 37 Dawson Street in Dublin, Rafael Agapito of House on Leeson Street in Dublin, and Robert Boland of Dalcassian Spirits & Wines Ltd. The competition was co-ordinated by James Murphy, Lecturer in Bar Management Studies at the College of Arts & Tourism in DIT.
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