TEN TOP STORIES Showcasing the Power of Printed Media Compelling case studies showcasing the value of printed media is just one of the key additions to the newly-redesigned European Print Power website www.printpower.eu. The newly-launched content-rich platform incorporates engaging applications and informative articles highlighting the important role that print plays in the multi-media world. Reflecting users’ feedback, the new European site makes it easy for visitors to search and find information on the versatility and effectiveness of print media in the modern world. “The Print Power campaign plays a vital role in communicating the effectiveness of print media to brand owners, advertising and media agencies, with the website being one of our key assets,” comments Martyn Eustace, Managing Director of Print Power. “Central to the redesigned website is the new case study area which, with a detailed search function of more than 300 case studies, demonstrates the value and return on investment that print delivers across all the key print channels, from direct mail through to customer magazines. Our objective is to show marketing professionals the importance of print and the added value that it can bring to the modern media mix.” The new European Print Power website, which is published in English, will be rolled out in 11 countries over the coming months, with localised, language-specific content in German, French, Italian, Swedish, Norwegian, Finnish, Hungarian, Spanish and Austrian.
Horizon Nominated for Fespa Awards Horizon has been nominated in two ‘people’s choice’ categories in the international Fespa Print Awards 2015. This is an amazing result and represents how well Irish companies are competing internationally. “We’re incredibly proud to be nominated with the best international firms in this industry,” says Horizon’s Marketing Manager Siobhán Sacker. “These pieces were designed and produced 100% in-house and that demonstrates how well Irish companies can compete on a global platform.” Horizon have been nominated in the ‘Calendars and Postcards’ and in the ‘Cross Media Print’ categories.
Realt to Sell Lumi in Ireland The recent announcement that StoraEnso has appointed the AIMS Group as its newest UK & Ireland stockist of the Lumi coated range is another milestone in the continuing development of the independent merchanting group. Realt, the Dublin-based member of the AIMS Group, is one of 10 members that now have a collective turnover in excess of €166m per annum. Lumi, available in both litho and digital stock, is an FSC-certified range of woodfree coated paper and boards, available in silk and gloss finishes from 90gsm to 350gsm. StoraEnso has a substantial finishing and distribution facility in Suffolk, which enables rapid turnaround of bespoke sizes in eight to 10 working days, with a five working day premium service for those in a hurry.
IP June 2015 _News.indd 5
5
22/05/2015 13:39