Mastery Journey Timeline
Ashley Helenbrook
Entertainment Business w/ Sports Track Masters of Science Degree
Mastery Journey Timeline
•Course Goals with Strategies •6 Leaders in Sports Marketing •Characteristics of a Leader in Sports Marketing
Executive Leadership
Course Goal: To learn leadership techniques and styles and optimize on the application of these.
Strategies:
• Use the Lynda.com, “Leadership Fundamentals”
videos • Read the course material, “Developing the Leader Within You”, and analyze in depth how it can apply to me
• Use Lynda.com, “Developing Your Leadership Philosophy with Mike Figliuolo”
Project and Team Management
Course Goal: From this course I would like to get the basic understanding how to develop a successful project management plan and how to apply it. Strategies:
• Optimize the MBTI. I would like to learn all their is
to know about the personality test and use it with my team. •Read “Project Management, The Managerial Process” by Erick Larson and Clifford Gray, this book discusses different industries and how cohesion is important in them all. •Read “Human Factors in Project Management” by Zachary Wrong, this book is built to human factors and applying them to team dynamics.
Business Storytelling and Brand Development Course Goal: Business Storytelling and Brand Development is a course that I would really like to master. I want to use this course to build my auto racing agency around. Auto racing is all about branding. Strategies:
• Watch and complete the “Affiliate Marketing Funda-
mentals Course” by Evgenii Prussakov, this shows a focus on SEO, content marketing, small businesses, etc. • Read “Sports Sponsorship and Brand Develop- ment: The Subaru and Jaguar Stories” by Martin Beck-Burridge and Jeremy Walton. • Read “The Brand Gap” by Brandy Neumeier on Full Sail MDMFA Resource Guide Books
Entertainment Business Finances Course Goal: How to optimize my financial situation at any given time by how to fund entertainment business plans and/ or projects. Strategies:
• Watch “Small Business Tutorial: Exploring business
Entity Types” on Lynda.com, this will help me get a basis on legal issues and options for creating and building my own business. • Read “Guide to CFO Success” by Samuel Dergel, this book is outlined similar to the course and teaches you how to make the blueprint for finan cial success and future planning. • Read “Entertainment marketing revolution: Bringing the moguls, the media, and the magic to the world” by Lieberman, Al; Esgate, Patricia.
Negotiation and Deal-Making Course Goal: With this course, I hope to learn how to become a strong negotiator and learn the tools I need for self-awareness and deal making. Strategies:
• Read “The most dangerous business book you’ll ever
read” by Gregory Hartley and Maryann Karinch. This book takes an interesting outlook on negotiation and how to not be afraid of your competitor.
• Read “Negotiate like the Pros” by Kenneth Shropshire, this book reflects on the negotiation tactis in the current sports industry. I would like to critique this and apply it to my auto sports agency. •Watch “Negotiation Fundamentals with Lisa Gates” on Lynda.com.
Sports Management and Operations Course Goal: Obtain a more in depth look at the behind the scenes for the sports industry. Be able to partcipate in any role that is thrown at me. Strategies:
• Read “Research and Reviews Strategic Change and
the Role of Interests, Power and Organizational Capacity” in the Journal of Sport Management by John Amis, Trevor Slack, and C. R. Hinings. • Read “Sport facility operations management: a global perspective” by Eric Schwarz, Stacey Hall, and Simon Shibli. • Read “Sport as a business: international, profes sional and commercial aspects” by Harald Dolles and Sten Soderman to further under stand the sports industry as a whole.
Legal Issues in Sports Course Goal: From this course, I would like to master contracts and learn how to avoid and manage risks. Strategies: • Read “Sport’s Law” by Patrick K. Thornton, whom focuses on risk management. •Read “Sport Law in a Nutshell” by Walter Champion to get the fundamentals of the issue. • Review the federal, state and union statues on the issue to know the current state of the mat ter.
Sports Marketing and Sponsorship Sales Course Goal: Get a better understanding of the sports marketing (media), technology and sponsorship in sports. Strategies:
• Read “Sport Management Perspectives Sport Man agement and the Interdependence With Sport So ciology: Sport as a Social Product” in the Journal of Sport Management by James Bryant. • Purchase and utilize the “Encyclopedia of sports management and marketing” by Linda E Swayne, Mark Dodds, and Linda E Swayne. •Watch and complete the “Building an Integrated On line Marketing Plan” by Matt Bailey, and learn how to use SEO and the media to my benefit. •I will be applying for the ESPN Sports Lab for their marketing portion.
Digital Marketing Course Goal: Learn how to optimize SEO, digital marketing and cross branding through on / off-line marketing. Strategies:
• Learn to use all of Google’s marketing products; An
analytics, Trends, etc. by using Lynda.com Start ing with “Google Analytics Essential Training” by Corey Koberg. • Watch “Blogging Strategies for Musicians and Bands” with Bobby Owsinski on Lynda.com and apply it to the sports industry. • Watch “Mobile Marketing Fundamentals” with Mi chael Becker to learn the new mobile marketing trends. •Join the Student Branding Society.
Business Plan Development
Course Goal: To create a business plan for my sports agency that allows it to grow and prosper. Strategies:
•Watch “Nine Steps to developing a Business
Plan” on Lynda.com •Marketing plan: Read “The Ultimate Marketing Plan” by Dan Kennedy, this will help outline what I need to do. •Watch “Business Analysis Fundamentals” with Haydn Thomas on Lynda.com to make sure I have all areas covered on how to critique my business and improve it through analysis.
Final Project: Business Plan
Course Goal: Create a business plan that allows me to improve and build my business into a successful auto racing agency. Strategies:
•Watch “Small Business Secrets” with Dave Crenshaw
on Lynda.com, I will also subscribe to Crenshaw to keep up with his weekly small business tips. •Watch “Developing Your Leadership Philosophy” with Mike Figliuolo on Lynda.com so I can learn how to apply my philosophy to my current business. •Joining the Sports Marketing Association to stay up to date with the current techniques, technology, leaders, etc.
6 Sports Marketing Leaders
1.Giomar Nunes ESPN Disney Wide World of Sports LinkedIn: www.linkedin.com/pub/giomar-nunes/60/426/ b6a 2. Jeff Schmidt Orlando Predators Marketing Director Email: Jschmidt@orlandoPredators.com Phone: 239-293-4125 3. Ken Fengler Stuttgart Cup Marketing Director Phone: 954-931-0501 4.David Giardino Sports MArketing Director at Disney World LinkedIn: www.linkedin.com/pub/david-giard ino/51/955/255 5.Alexis Levi Sports Agent Advisor at Sports Management Worldwide LinkedIn: www.linkedin.com/in/alexislevi 6. Matt Tarleton Signature MSAP 407-373-5119
Characteristics of a Sports Marketer •Excellent negotiation and communication skills •Great at networking and hospitality •Knowledgeable in economics and branding •Financially organized, independent and problem-solving •Superb time-management abilities •Leads by example and is a great mentor • Unique and professional