Brand Identity
PHYSIQUE - Significant logo of “H” with orange colour - Leather goods, Birkin
PERSONALITY Elegant, Classic, High Pride, Sophisticated
RELATIONSHIP - Trustworthy quality, timless and exclusively connetiong with customers - Drag them to own all of the product range
CULTURE - French, International, - High quality craftsmanship - Heritagr with Innovation
REFLECTION The exclusive product offering creates a gate bwteen brand and customers
SELF-IMAGE A luxurious woman’s life
Brand Position Matrix Higher Price
Hermes is on top of all luxury brands with highest quality of good and craftsmenship, other than Chanel, Louis Vitton, and Gucci. Therefore, it also has the highest price for products. High Exclusivity
Mass Market
Lower Price