27-03-2014_FINAL_TRAV TALK APRIL_1st:TT Layout 4/1/2014 11:33 AM Page 27
HOTELS
APRIL 1 ST FORTNIGHT ISSUE 2014
TRAVTALK
Targetting business in the Pearl City Operational for over five years now, Novotel Hyderabad Airport is looking at creating adequate products to service the varied tourist requirements ranging from MICE, wellness, leisure, etc. T T B U R E AU ocated amidst five acres of beautifully-landscaped area in this historical city, Novotel Hyderabad Airport is located just five minutes from Rajiv Gandhi International Airport.
L
According to Javed Parvez, Director of Sales, Novotel Hyderabad Airport, the hotel is well-positioned to target all sets of travellers, including business, leisure and weekend getaway traffic. “This secluded retreat, where architecture echoes beauty, is also perfect for those who want to get away on weekends from the hustle-bustle of the city and have a good time with their partners or with the family. The hotel is also a value proposition to midscale hospitality experience, be it a leisure or business traveller,” he says.
Javed Parvez Director of Sales Novotel Hyderabad Airport
The demand has been strong from both foreign as well as domestic tourists
With Hyderabad emerging as one of the best MICE destination coupled with improved air connectivity, the mood is upbeat in the hotel industry and many are on an expansion spree, adding to the existing inventory or constructing new properties in view of several national and international events lined up. India’s hospitality sector has been witnessing interest from a variety of segments ranging from MICE, Wellness Tourism, Spiritual and Pilgrimage Tourism, apart from the traditional business or leisure travel.
“The demand has been strong from both foreign as well as domestic tourists. Given the rather diverse nature of demand, the hotel is also looking at creating adequate products to service the varied
tourist requirements,” Parvez reveals. Regarding the new average rates in the city, he adds, “Hyderabad is currently witnessing RevPar of around ` 2,650. However, Novotel Hyderabad Airport is above the
market and clocking a RevPar upwards of ` 2,700.” Operational for over five years now, the hotel currently enjoys occupancy of 55 per cent and is forecasting the same for 2014 year as well, he adds.
27