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Marketing Yourself to Real Estate Agents
you’ll always want to defer to Ms. Real Estate Agent for her advice on such-and-such, as she is the expert in this part of the process.’ I do this because I don’t want the agent to feel left out. This can be challenging with some agents, because the better the inspector, the more thorough the inspection and report, which generally means more concerns found during the inspection. Our duty is always to the client; however, the really good agents want a thorough report, as it will show their clients that they also really care about them— and that’s why they chose to refer you as the home inspector for their client.” H
These are traits that I believe all inspectors should strive to achieve.
Joel L. Singer is the managing partner of Applica/Home Wizard (jsinger @applica-solutions.com, www.applicasolutions.com/ASHI, 508-281-2050). The Home Wizard eNewsletter and mobile app help home inspectors generate referrals and repeat business from real estate agents and homeowners. Applica Solutions, headquartered in Marlborough, MA, is a Gold Affiliate member of ASHI. ASHI members receive a 20% discount.
“On a personal note,” Cummings continued, “when I give my verbal summary to the client after the inspection, I always try to include the real estate agent as well. As an example: ‘Mr. Smith, of course,
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ASHI Reporter • April 2017