“Just wanted to say again, how much my husband & I enjoyed our late night visit to di’lishi on Saturday night....as always, it was wonderful! Hoping to come back by there soon and get another cup!” - Christina Turner
had topped 5,530 fans!! It’s very important that she stays connected with her customers through Facebook as she can’t be in the store all the time. She loves the feedback she gets on the Wall, and can respond to questions or concerns quickly. Each store will need to find someone that is as enthusiastic as Marlo, because that has been a large part of her early success, and continues to drive traffic on a daily basis to the store. One of the projects that Marlo is most excited about is the new Hickory di’lishi franchise. It will be located in the renovated Hollar Hosiery Mill building, just off I-40 in downtown. The mill will be a mixture of entertainment venue, restaurants and retail shopping, including the new home of Skull Coast Brewing Company. Marlo feels that a di’lishi Frozen yogurt bar is a great fit and is looking at many of the redevelopment and re-use projects around the state as potential locations. di’lishi is a family operation. Her husband Steve handles the finances for
the business, and is the CFO. Marlo is the self-proclaimed “CEyO,” and many family members man the registers and work at the store. They have recently hired a Director of Franchise Development, a Director of Franchise Relations, and an Internal Accounting Officer, and will be moving the staff to a corporate office located in Asheboro. The Director of Franchise Relations will be the main point of contact once a franchise store is up and running. Keep your eyes out for the green “di’lishi dot” Kia Soul that Marlo tools around town in. You will now think you are seeing double or triple – its dots and more dots as they’ve added two more cars to their growing “fleet.” They have also added a white one for deliveries to their retail locations at the Hospital and RCC. Meanwhile, I’m still thinking about Cookies & Cream and Angel Food Cake frozen yogurt, with just a hint of chocolate sprinkles on top! Have you had your di’lishi fix today? ©
“Coming to Asheboro tomorrow from Hickory to try this awesome fro yo I’ve heard so much about!!!” - Heather Russ Joyner “Today was actually my 3rd day in a row up there, yea... I like di’lishi that much!!” - Amber Morgan “Coming from Charlotte just to try Maple Bacon Donut. I say you open one in Charlotte, none here are as earth friendly, well designed and yummy as di’lishi!” - Laura Ratchford
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