The way we were Our 200th issue gave us the perfect excuse to look back to when Asda Magazine first started in 1995, and see how far we’ve come...
1998
‘When we frst launched our magazine, it was mainly about food. It was a chance to showcase the products in store with ideas for simple meals. Over the years, we’ve listened to what readers want, and changed with the times. We’ve always included easy, budget-friendly recipes and fabulous fashion solutions from George, but now you’ll also fnd a variety of lifestyle articles, from tips on parenting, to time-saving apps and how to maintain a healthy heart.’ Hannah McDermott, Asda Editor
FOOD HEA LTH CAMP ING GIVEAW AYS FAS HION
What we ate then and now
FREE
When it comes to food, we’ve got more choice than ever before. Which were your favourites?
JUNE 2014
SUMMER SPECIAL PART 2
30+
Simple new recipes for sunny day s
WIN!
Three nigh in Dublin, ts plus much more
2014
Father ’s Day gift s
Great ide as to treat dad
Football fe ver
FOOD AND DRINKS TO KICK OFF YOUR CEL EBRATIONS.. .
Two very different covers – from 1998 and now – to celebrate the world’s biggest football competition
1995 Pork chops Cider Mushrooms Pop-Tarts Fruit milkshakes Sweet chilli sauce Cheese fondue Mashed potatoes Lamb stew Fresh herbs Potato wafes Dessicated coconut Pop-Tarts
2014 Pulled pork Fruit cider Shitake mushrooms Fruit smoothies Chipotle sauce Baked Camembert Root vegetable mash Lamb tagine Micro herbs Spiced potato wedges Coconut milk Chocolatines
1998 In the 1990s, our pages were bright and brash. Today’s pages look fresh and very modern in comparison 2014
EATING
the rainbow this beautiful array Take your pick from to get a wide of fruit and vegetables vitamins range of minerals and
R a a a
P t
C r
Micro herbs
s d v t
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20 | ASDA.COM/MAGAZINE
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JANUARY 2014
Then 1995
Asda Magazine launches, ofering customers lots of product and recipe ideas, and inspiration
14 | ASDA.COM/MAGAZINE | JULY 2014
2001
Then Now
2002
Our Smart Price range is born. It’s now Asda’s longest-serving own-food brand Now
The Extra Special range was introduced, focusing on innovative, quality dishes