July/August 2015
CONTENTS
Celebrate Asda’s 50th birthday with a bumper issue of iconic recipes and drinks, special memories, retro-style fashion, and much more 19
PROMISES To provide family friendly meals that: Save you time and money ……………… Reduce your food waste by making the most of the pack sizes you’ll fnd in store
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……………… Are nutritionally balanced, using everyday ingredients.
We love…
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Clothes for pets Cute fashion for your dog
50th celebrations
We test each recipe at least three times in an ordinary kitchen, to make sure it works for you frst time and every time.
10 50 & fabulous Stories from Asda’s history 19 Welcome to the party Celebrate with our simple summer dishes 28 The cocktail years Grown-up drinks that
defned their decade 31 Meringues The perfect treats for get-togethers 36 Happy birthday! Our winning celebration cake and cover recipe 41 For big kids… Classic childhood treats with a giant twist 51 Dish of the decade Iconic recipes get a modern makeover
63 What’s for dinner? Changing eating habits across the decades 81 Holiday food memories Chefs’ recipes inspired by childhood family trips
Food & drink
14 Partners in success We salute the suppliers who’ve been part of Asda’s story JULY/AUGUST 2015 | 3