HAPPY BIRTHDAY TO US!
Saving you money Asda’s famous ‘pocket tap’ TV advert frst aired in the Seventies, to highlight our commitment to low prices. Since then, the adverts have seen famous faces such as Sharon Osbourne and Julie Walters joining in the fun. To celebrate our 50th anniversary, the ‘tap’ is making a return later this year – so keep your eyes peeled.
Since 2010, our in-store Pharmacies have ofered not-for-proft IVF medication, making it more afordable for couples receiving fertility treatment. One such couple was Carla Tapping and partner Damian who, as a result, welcomed son Louis into the world in 2013.
Asda colleagues always try to go the extra mile for customers. And none more so than our oldest colleague, 90-year-old Ray Mellors, who works at the Hyson Green store in Nottingham. Thanks, Ray!
Charity successes Asda has always been proud of its charity campaigns, including Tickled Pink. Since its launch in 1996, it has raised £43million for charities Breast Cancer Care and Breast Cancer Campaign, transforming the lives of thousands of people afected by the disease.
Supporting young talent
ger Young designer Deborah Ballin
2009 George’s 100-day moneyback guarantee on school uniforms is established.
2010 The consumertested Chosen by you range hits the shelves.
2013 We announce a project with food-bank charity FareShare, as part of our commitment to reducing waste.
As well as bringing afordable style into our homes, George Home helps develop talent, too. In hand with The Prince’s Trust, we give young designers the chance to create unique, limited-edition homeware collections for the range, with 10% of sales going to the charity.
2014 The George Home range of furniture and accessories is launched.
2015 George marks its 25th anniversary and Asda celebrates its 50th.
JULY/AUGUST 2015 | YOUR.ASDA.COM | 11
TICKLED PINK: REGISTERED CHARITY 1153433. THE PRINCE’S TRUST: REGISTERED CHARITY 1079675 (ENGLAND & WALES); SC041198 (SCOTLAND). PHOTOGRAPH: GETTY IMAGES
Leading the way in IVF support
Happy to help