New changes come to Ascension SmartHealth benefits plan ASCENSION RX HOME DELIVERY HELPS LOWER COSTS, IMPROVE OUTCOMES AND INCREASE CONVENIENCE
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or the leaders of Ascension Rx, our comprehensive pharmacy services, the strategic objective has been clear from the start: create a high-touch experience that ensures that all patients have access to the right medications at the right time. “Patients, many of whom are our own associates, often face high drug costs and a complex process to obtain the prescriptions they need,” said Lynn Eschenbacher, PharmD, MBA, FASHP, Vice President, Medication Management, and Chief Pharmacy Officer, Ascension. “We knew that Ascension Rx would have to innovate to solve those challenges. We’ve worked ministry-wide to bring together a multidisciplinary pharmacy team and clinicians to help improve affordability — while simplifying and personalizing the patient experience and delivering the best health outcomes.” Ascension established the Ascension Rx brand in fall 2020 to expand its vision for pharmacy services that will enable a high-touch clinical model centered on the patient-clinician relationship, and supported by an engaged pharmacy team. Ascension’s strategic approach
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Keisha Boles, Lead Pharmacy Technician, Home Delivery, Ascension Rx, processes a prescription.
to engaging consumers in the launch of the Ascension Rx brand mirrors this high-touch model of care delivery and offers a complete, coordinated approach to medication management. “Our marketing approach defines and positions Ascension Rx as a brand of choice for medication services,” said Nick Ragone, JD, Executive Vice President and Chief Marketing and Communications Officer, Ascension. “We’ll feature
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the many benefits Ascension Rx can provide: enhanced service offerings; a compassionate, connected patient experience; and even financial assistance for those in need. We’ll strive to influence consumer behavior and differentiate Ascension Rx from its competitors with messaging informed by consumer research about access, convenience, and connecting the dots between all Ascension services and sites of care.”
