IDENTIFY PROBLEM AREAS To further understand the problem, the team conducted desk research to identify all the news, articles, trends, and studies that have been done in relation to the gig economy. The desk research proved to be useful as well in identifying the opportunities that are currently being explored on a macro and micro standpoint. The team then synthesized findings from the desk research and created stakeholder and ecosystem maps to further understand the problem space and the relationships that surround it. These maps were helpful in understanding the gig economy on a systemic level.
Buzz Reports
Stakeholder Map
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Ecosystem Map