Brand Touchpoints and Positioning :
HAIR THIN STEEL WIRE Hair thin steel wire is sewn together to create a structured yet fluid, yet to easy to wear silhoutte. Heart Up my Sleeves
HANDWOVEN CORDS
Fashion Runways
The centuries-old technique of cord work, dates back to the Mughal era. This lesser known craft has seen a comeback in the form of contemporary designs in India.
Website and Social Media
Exhibit like Display
Sensorial Experience
Personal Assistance
Process Oriented
ARYA DAVE . UG190190 . BRAND BUILDING THROUGH SPATIAL DESIGN
Cotton is treated in a special Rimzim Dadu technique to almost behave like paper which makes cotton crisp and prevents unfinished edges.
High Price Raw Mango
Events and Photohoots
Wedding Events and Parties
Product Catagory (Primary and Secondary):
Site Brief :
Rimzim Dadu
Low Price Kalki Fashion
3D APPLIQUÉ
Innovative
The design philosophy is lead by instinct which lends an alternative perspective to the use of traditional materials by the way of unorthodox yet intuitive hand craft techniques and vice versa. Often this involves deconstruction, modification and reassembly into a new form.
Signature Techniques :
Traditional
Rimzim Dadu’s experimentation with materials appreciation for the process as an art form, has led her to be known as a ‘progressive texturist’
Target Audience :
Site : Kalka Das marg, Mehrauli , New Delhi Design Type : Luxury Apparel Store Area : 4500 sq ft Site Typology : Adaptive Reuse
Store Front : Womenswear & Menswear Price - INR 25,000 to 3,50,000
Actress Ambitious,Confident
Accessories Price - 10,000 to 30,000
Queen Classy,Cultured
Business Women Empowered
Designer Intuitive, Dramatic
Material Board :
Concept and Ideation Process :
Stone Wall
Wood Brick
Cement Floor
Marble
Metal Corrugated Sheet
Liquid Metal - Womenswear :
Plan at 1500 mm:
1. Know Your Brand 2. Check-Out 3. Accessories 4. Menswear
Views showing the courtyard space from different angles and trial lounge.
5,6,7,8. Lounge + Trial 9. Womenwear 10. Seating
Thin metal sheets are moulded in a way that it acts as a partition and gives an illusion of melting into the ground.Information boards next to the products emphasis on the process of making the products.
Ripples and Reflections - Menswear :
Know Your Brand :
Customer Movement
VM Strategy
Structural vs Fluid
The installation reflects on the concept on ripples and reflections in the space and it is made using wire mesh. Tertiary products like shoes are placed on a bench like furniture element, giving it the needed attention.
Apparels like sarees and shirts are placed on the mannequin to show the product from all angles and also to achieve the required lighting.
Brand logo customized in steel acts as the first touch point to the store.
The first view after you enter into the store is curated in a way that you get an idea about the brand, it’s process and it’s journey. VM strategy for small products like shirts and cords is to hang it on the rail for easy access beacuse it is a comparatively light weight product.
Zoning
Introduction to brand
Secondary Products
Tertiary Products
Primary Products
To capture the structural vs fluid quality of the product and translate it into space
To create a sense of luxury using product display, lounge, checkout and other contributing factors
Success Matrix :