Prints for Reitberg Museum's Gift Shop

EGYPT

WHERE PAST MEETS PRESENT BY

ARUSHI SIDHWANI

UNDER THE GUIDANCE OF

BRIGITT EGLOFF AND URSULA HERSPERGER 1

MOOD BOARD RIETBERG MUSEUM

“ All things are possible. Who you are is limited by who you think you are “ - Ancient Egyptian Proverb

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SPECIAL EDITION The Rietberg Museum is a museum in Zürich, Switzerland, displaying Asian, African, American and Oceanian art. It is the only art museum of non-European cultures in Switzerland, the third-largest museum in Zürich, and the largest to be run by the city itself. The museum is situated in a beautful location in Zurich and has a lot of greenery. I tend to see a visit to this mesuem as a gain of knowledge with a fantastic view!

For this project, we had an opportnity to plan products for it’s shop. We were free to choose what area we wanted to work on. There were several. We could either pick an upcoming exhibition and work for that or could also make sesonal products i.e either christmas or summer and also all year products.

One great thing is that the shop of the museum is place above the exhibitions so one must first enter the shop itself. Inviting much?

For myself, I choose to work for the exhibition “Osiris-the sunken secret of Egypt.” The exhibition starts on the 10th of February 2017. This exhibition was special for two reasons. One would be my very own inclination towards Egypt and its history. Second to that: Franck Goddio and the Hilti Foundation in Liechtenstein, which has been supporting underwater excavations in Egypt for twenty years, have given the Rietberg Museum the only German-speaking location to win the exhibition.

This is a great opportunity to bring in the culture from this magical land into the streets of europe, but in a very contemporary way that the local crowd excepts.

The exhibition tells legends: From Osiris, Egypt’s god of rebirth, ruler of the underworld and hero of a mysterious cult. It tells of sensational archaeological discoveries on the seabed, from today sunken, once flourishing commercial cities in the Nile Delta. What the French archaeologist Franck Goddio and his team found in the shoals of the bay of Abukir and salvaged them from the sea, throws a new light on the history of ancient Egypt, when Greeks and Romans took refuge in the land of the Pharaohs.

The exhibition is rich in moving artworks from Egyptian museums. In the center, however, will be the most beautiful treasures from the sea, including five-meter-high colossal statues and entire found complexes.

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MOOD BOARD TARGET GROUP

“ Whoever lets himself be led by the heart will never lose his way “ - Ancient Egyptian Proverb

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EGYPT WHERE PAST MEETS PRESENT. || CONCEPT || PROCUDT IDEA: Tote Bag/ Gym Bag, Notebooks, Stickers.

APPLICATION: Personal organiser, for carrying and writing.

TARGET GROUP: Overall: Urban European Visitors/ People intested in Outer European culture Tote bags: Ladies/girls who visit the museum. Gym Bags: Same as abouve but also men/boys as the bags are a little less feminine. Stickers: For all but specially attrractive to younger incoming crowd.

GOAL: Taking inspiration from Ancient Egypt and making contemporary designs that will cater for the urban crowd coming to the museum for a view on outer European culture. Also providing shopping options that are not very expensive.

THE COLLECTION: The bag will be a great addition to everyday life. Its simple, useful and will be worth the pennies. Also the open tote bag may be too casual for some hence the addition of the stringed gym bag . The prints for bags are kept minimal and simple. On the other hand, co-ordinating the bag are the notebooks, which are more colourful. The stickers are like a palatte representing the whole mood of the designs.

MATERIAL: Cotton Varieties of varied quality for the bags, for example Muslin. Thick and unbleached for a more natural look and easy care(washable). Paper for the notebooks and stickers.

TECHNIQUE: Screen print for Bags and normal print for the books.

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MOOD BOARD EGYPT

“ A beautiful thing is never perfect “

- Ancient Egyptian Proverb

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PALATTE # 1 COLOUR STORIES

EARTH AND LILLY The browns in the palatte give a very earthy feel. Colours that repesent the desert, it’s clay, and the history that took place there. Blue on the other hand is a very important colour in the ancient time. The egyptians used the sacred lotus they also called the blue water lilly for its medicinal properties and as a spiritual sacrament Blue is also the colour of water and hence the colour of the Nile. Hence blue was associated with fertility, rebirth and the power of creation. Blue glass or faience hippopotami were a popular symbols of the Nile and the creator god Amun was often depicted with a blue face. According to myth, the hair of the gods was made of precious Lapis Lazuli (khesbedj). A number of Pharaohs imitated the god and were depicted in art with blue faces or hair. The blue pigment they used for painting was the famous Egyptian Blue.

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PALATTE # 2

THE DATE PALMS Hathor, Goddess of the sky and daughter of sun god Ra, bore the title of Lady of the Date Palm. It’s believed she reaches out of a palm to give food and drink to the deceased. The palm was also associated with Ra the Sun god, because of its tall stem and ray-like leaves. It was considered a place of appearance of the sun god. Hathor was also the wife of Horus, the son of Oriris and Isis.

The colours of this palatte really remove the obvious very “egyptian” feel to the mood and offer and very different take on the prints. Also the Date palm is native to desert regions and are mainly grown for the fruit.

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PALATTE # 3

THE CONSTALLATIONS According to Egyptian mythology, the gods descended from the belt of Orion and Sirius– the brightest star in the sky. The ancient Egyptian civilization firmly believed that from Sirius and Orion beings came in the form of humans– Osiris and Isis and they instigated the human race.

Sirius and Orion are critically important because they represent Isis and Osiris, the god and goddess from which all of the Egyptian civilization and, ultimately, all of the human civilization, supposedly sprang. The ancient Egyptians were very clear, and we find evidence in writings that Orion was linked with creation, Orion and Osiris are the same in ancient Egypt, and the Egyptians believed that Osiris will return from Orion one day Because pharaohs were believed to be transformed into Osiris after death, some of the greatest pyramids – the ones at Giza – were built to mirror the pattern of the stars in the constellation. To make the transformation easier, the air shaft in the King’s Chamber in the Great Pyramid was aligned with the star Alnitak, Zeta Orionis, the easternmost star in Orion’s Belt.

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INITIAL SKETCHES

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FINAL PATTERNS

After sketching out some initial basic ideas, my next step was to scan them and work on making repeats. Each pattern in each color story. I was not exactly the best at this so it took me a while to get used to using Photoshop and Illustrator. Once i got the hang of it, it really helped me transform my sketches into feasable repeats and designs. The following pages have the main design ans its variations in each colour story.

The following pages have the patterns i put together. These Patterns are quite individual, and only bonded together by means of colour. Some which have less colour and more simplified patterns are for the bags as it will reduce costing for screen print. The others that are more “filled in� are prints for the co-ordinates, the notebooks and stickers. this print may be a variation of the same pattern as the bag or completely different one altogether.

After the patterns is a simplified block view of the overall seperation for prints for bags and notebook for a better understanding. This is followed by visual example of how the finished products will look.

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A TASTE OF THE VERY RICH CULTURE FROM ANCIENT EYGPYT.

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PALATTE # 1 THIS DESIGN INSPIRED FROM THE BRAIDED BEARD OF THE PHARAOHS AND THE PALM TREE BARK.

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VARIATIONS

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PALATTE # 2

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VARIATIONS

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PALATTE # 3

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VARIATIONS

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PALATTE # 1 THIS PATTERN IS DERIVED FROM THE HEAD GEARS OF EGYPTIANS IN ANCIENT TIMES

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PALATTE # 2

PALATTE # 3

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PALATTE # 1 THIS PATTERN IS AN ABSTRACT TAKE ON LOTUS; A VERY INTEGRAL FLOWER FROM ANCIENT EGYPT.

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VARIATIONS

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PALATTE # 2

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VARIATIONS

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PALATTE # 3

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VARIATIONS

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PALATTE # 1 THIS PATTERN IS AN ATTEMPT ON ABSTRACTING THE PYRAMID SHAPES ALONG WITH THE CONSTALATIONS.

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VARIATIONS

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PALATTE # 2

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VARIATIONS

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PALATTE # 3

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VARIATIONS

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PALATTE # 1 ONCE AGAIN, ANOTHER TAKE ON ABSTRACTING THE POPULAR LOTUS.

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PALATTE # 2

PALATTE # 3

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PALATTE # 1 A VIEW OF THE HEAPS AND HEAPS OF SAND DUNES ON WHICH FLOAT MANY OF EGYPTS TREASURES .

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PALATTE # 2

PALATTE # 3

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PALATTE # 1 YET AGAIN THE LOTUS BUT THIS TIME IN ITS ORGANIC FORM.

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VARIATIONS

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PALATTE # 2

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VARIATIONS

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PALATTE # 3

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VARIATIONS

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PALATTE # 1 CONSTALATION WITH IMPOSED LOTUS MOTIVES TO FORM A WEB LIKE CONNECTION.

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VARIATIONS

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PALATTE # 2

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VARIATIONS

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PALATTE # 3

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VARIATIONS

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PRODUCT PROTOTYPE

GYM BAG TOTE BAG

TOTE BAG TOTE BAG

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NOTEBOOKS

NOTEBOOKS

TOTE BAG STICKERS

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NOTEBOOKS GYM BAG

TOTE BAG STICKERS

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TOTE BAG

NOTEBOOKS

TOTE BAG STICKERS

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Let Egypt work its magic, you will be dazzled! “

THANK YOU

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