Forward There have been considerable changes in the media landscape over the past ten years. We have seen regional newspapers and magazines closed, or certainly downsized, often with no dedicated photographer and certainly no specialised arts reporting. The challenge now is to make sure that the arts has a voice in our communities, and it’s a test faced by all of us who work in the industry, from larger cultural institutions to independent creatives. Artists need to pivot to a new paradigm in which we are required to function as journalists and publicists. In this new scenario, creatives will often need to produce our own media content across a multitude of platforms. But artists are renowned for being flexible, agile, lateral thinkers, so this new way of working should not be daunting; and this e-book is full of tools to support us as we develop skills in arts marketing. I encourage all New England North West artists to rise to the challenge and become creative advocates for our region!
Caroline Downer, OAM
Executive Director, Arts North West
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