transforming arts fundraising
FUNDRAISING TRAINING
JANUARY – MARCH 2015 artsfundraising.org.uk
The Arts Fundraising & Philanthropy Programme continues into 2015 with the consistent ambition of transforming arts fundraising, by improving the perception of the arts as a charitable cause, and to create a more networked, skilled and resilient workforce, encouraging leadership and entrepreneurialism. This leaflet provides a brief update on our training events for the early part of 2015. Meanwhile, we are already looking ahead to Year 3 of the Programme that begins in April 2015, so please join our mailing list if you have not already done so to make sure you are in the loop. Our plans for the year include a national rollout of the hugely successful Arts Fundraising Fellowships, a second National Summer School in Leeds, partnership events including AMA conference 2015 in Birmingham and much more. I hope you will find plenty of interest in the coming months.
MICHELLE WRIGHT PROGRAMME DIRECTOR ARTS FUNDRAISING & PHILANTHROPY
FUNDRAISING TRAINING TO MEET YOUR NEEDS Between January and March 2015 we have 26 courses scheduled across England. Our training is suitable for anyone working in fundraising in the arts and wider cultural sectors, and is pitched at three levels: essential, managerial and leadership.
We would also encourage you to spend some time on Culture-Pro: a self-assessment tool to help you to build a tailored professional development plan. This has been specifically developed for arts fundraisers in partnership with the Arts Marketing Association (AMA).
Photo courtesy of Create Gloucestershire
Visit a-m-a.co.uk/culturepro/ for full details.
TRAINING COURSES
LEVEL 1
ESSENTIAL FUNDRAISING SKILLS These one-day courses are suitable for anyone involved in fundraising or wanting to develop fundraising skills in the arts/cultural sector.
> Planning a fundraising strategy with Ruth Jarratt
will enable you to understand the different methods of fundraising, and to build on a framework in order to create an appropriate fundraising strategy for your organisation.
> Using and managing data in fundraising with
The Audience Agency’s Leo Sharrock will help you to think more strategically about the potential of data, and the practical tools and the skills required to harness its potential for fundraising.
> Practical digital fundraising with Howard Lake will guide you through what digital fundraising tools are available to you, and how you choose the right ones for your organisation.
> Writing strong funding applications with Ruth Jarratt
Photo: His Dark Materials – Youth Theatre 2012 – photo by Dublinstones courtesy of York Theatre Royal
will equip you with an overview of this funding sector, a set of practical steps to follow in developing a bid, and tips regarding the do’s and don’ts of strong application writing.
> Donor networking and relationship management with Frances Tipper will give you the skills to initiate, develop and manage relationships with donors and funders, and the confidence to ‘make the ask’ for support.
Cost: £95+VAT Discounts available – see calendar page for details
Full details and online booking at artsfundraising.org.uk/events/
TRAINING COURSES
LEVEL 2
FUNDRAISING & MANAGEMENT These one-day courses are suitable for people managing a fundraising team within an arts/ cultural organisation.
> Finding innovative solutions to fundraising
challenges with Michelle Wright is an intensive, inspirational and practical day that advocates a fresh approach to developing a fundraising strategy.
> Effective fundraising from audiences, visitors
& members with David Dixon will enable you to understand, select and utilise the right tools in order to make the ‘ask’ to audiences and visitors in order to generate income.
> Developing a digital fundraising strategy for your
organisation with Sarah Gee offers pragmatic advice on how best to tackle digital fundraising, and how to integrate it into your overall strategy.
> Winning major grants from trusts and statutory
bodies with Patricia Castanha will guide you through this complex landscape, helping you to determine strategies and manage high-quality relationships that can lead to long-term institutional support.
Photo: Liverpool Biennial – Ai Weiwei Web of Light
> Developing strong relationships with individual
donors with Patricia Castanha will help you refine your organisation’s case for support for individual (major) donors, and lead you through the ‘seven steps’ of individual fundraising.
Cost: £135+VAT Discounts available – see calendar page for details
Full details and online booking at artsfundraising.org.uk/events/
TRAINING COURSES
LEVEL 3
FUNDRAISING & LEADERSHIP These one-day courses are suitable for people leading an arts/cultural organisation or leading a fundraising team within an arts/cultural organisation.
> S trategic leadership in fundraising and income
generation with Michelle Wright will address how to mobilise resources, develop stakeholder and staff relationships, and bring the whole organisation and its supporters to new ways of thinking.
> Entrepreneurial approaches to fundraising through
effective use of data with David Dixon will show you how to use your organisation’s data to achieve marketing and fundraising objectives, strengthen your case for support and evaluate project outcomes for funders.
> Creating a compelling fundraising communications strategy with Sarah Gee will give you the strategic tools, knowledge and techniques to help you develop an organisation-wide communications strategy for fundraising.
Photo: Miracle Theatre at The Minack – photo by Lynne Batton
> Developing high level negotiation, influencing &
presentation skills with Frances Tipper will give you the techniques and skills to present your case for support confidently, negotiate effectively and ‘make the ask’ successfully with donors and corporates.
> Achieving fundraising success through partnerships and collaboration with Michelle Wright tackles how to build competitive advantage in your fundraising strategy through utilising partnerships and collaboration in ways that work best for your organisation.
Cost: £135+VAT Discounts available – see calendar page for details
Full details and online booking at artsfundraising.org.uk/events/
TRAINING COURSES
TRUSTEES
TRUSTEE LEADERSHIP IN ARTS FUNDRAISING & PHILANTHROPY This half-day course is suitable for executives and trustees of arts/cultural organisations.
Trustees play an essential role in fundraising. Join Matthew Bowcock (Bristol) or Sir Vernon Ellis (London) for an afternoon offering practical guidance and tips on how to utilise fundraising and philanthropy as important tools within your organisation’s fundraising and income generation strategy. “ I found the Trustee Leadership session deeply inspiring … came away feeling a great deal more confident – and enthused – about the challenges ahead.” S UE JONES, DIRECTOR, WHITSTABLE BIENNALE, SEPT 2014
Cost: £75+VAT Discounts available – see calendar page for details F ull details and online booking at artsfundraising.org.uk/events/
ONLINE WORKSHOPS As part of the Arts Fundraising & Philanthropy programme, the Arts Marketing Association (AMA) presents a series of two-hour online workshops. Wednesday 21 January, 2pm– 4pm Effective membership schemes with Sarah Gee will explore how best to review existing and set up new membership and friends schemes. Tuesday 10 February, 10.30am–12.30pm Individual giving for small organisations with David Byrne will provide a case study in the successes and lessons learnt by New Diorama on their fundraising journey. Cost: £45+VAT Full details and online booking at artsfundraising.org.uk/ama-events
TRAINING COURSES JAN – MAR 2015 BIRMINGHAM Thu 22 Jan Finding innovative solutions to fundraising challenges Wed 28 Jan Developing high level negotiation, influencing and presentation skills Wed 4 Mar Effective fundraising from audiences, visitors and members Thu 19 Mar Developing a digital fundraising strategy for your organisation Tue 24 Mar Donor networking and relationship management BRISTOL Wed 14 Jan Developing a digital fundraising strategy for your organisation Tue 27 Jan Winning major grants from trusts and statutory bodies Thu 29 Jan Trustee leadership in arts fundraising and philanthropy Tue 10 Feb Donor networking and relationship management Wed 18 Feb Strategic leadership in fundraising and income generation Tue 24 Feb Developing strong relationships with individual donors Wed 18 Mar Using and managing data in fundraising LEEDS Wed 21 Jan Using and managing data in fundraising Tue 17 Mar Developing high level negotiation, influencing and presentation skills Wed 18 Mar Strategic leadership in fundraising and income generation LONDON Tue 13 Jan Practical digital fundraising Wed 4 Feb Effective fundraising from audiences, visitors and members Tue 17 Feb Writing strong funding applications Wed 25 Feb Trustee leadership in arts fundraising and philanthropy Wed 4 Mar Finding innovative solutions to fundraising challenges Thu 5 Mar Entrepreneurial approaches to fundraising through effective use of data Thu 26 Mar Creating a compelling fundraising communications strategy
MANCHESTER Thu 5 Feb Achieving fundraising success through partnerships and collaboration Tue 3 Mar Practical digital fundraising NEWCASTLE UPON TYNE Wed 25 Mar Winning major grants from trusts and statutory bodies NOTTINGHAM Tue 3 Feb
Planning a fundraising strategy
KEY
Level 1 courses Level 2 courses Level 3 courses Trustee Leadership courses
Details correct at time of going to press (November 2014)
BOOKING & DISCOUNTS HOW TO BOOK Book online:
artsfundraising.org.uk
Book by phone: 020 7247 1430 Book by email: artsfundraising@cause4.co.uk DISCOUNTS FOR TRAINING COURSES Group discounts Book 3 or more places for any course and save £10 per person Multi-booking Book any 2 courses and save a total of £10 Book any 3 courses and save a total of £30 Book any 4 courses and save a total of £60 Book any 5 courses and save a total of £100 Sector Partners Additional discounts are available to members of: ABO, AD:UK , AMA, BAFA, CVAN, Dance UK, ITC, UK Theatre
Full details at artsfundraising.org.uk/booking-information/
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