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TABLE OF CONTENTS

Cover Letter…………………………………………………..3 Background Information…………………………………..4 EXECUTIVE STATEMENT…………………………………...5 Mission Vision History Activities & Goals Statistical Data ……………………………………………6-7 Community Information Arts & Economic Prosperity REQUEST FOR FUNDING………………………………8-14 New Lots Holiday Tree Lighting Ceremony…………….9-11 Project Description Project Outline Project Budget SUMMER SATURDAZE…………………………………….12-14 Project Description Project Outline Project Budget

Documentation……………………………………………15-21 Certificate of Incorporation IRS Determination Letter Treasure’s 2009-10 Financial Report Corporate Sponsors Board of Directors

Appendices………………………………………………..22-30 Media Coverage New York Times Daily News CUNY Interactive Journalism LETTERS OF SUPPORT Event Marketing

Group Name ARTs East New York Contacts Catherine A. Green 917.756.0133 cgreen@artseastny.com Mailing Address 568 Jerome St. Suite 2 Brooklyn, NY 11207 Website www.artseastny.com Grant Status First time grant request Founded August 2009 Neighborhood East New York (Brooklyn,NY) District Information Community Board 5 Community Council 42 State Senate District 33 State Assembly District 40

PURPOSE

We exist in order to provide comprehensive community programs and a centralized network of artistic and cultural resources to the residents of East New York. Our programs and events serve as a conduit to cultural enrichment, community pride and progressive thinking via comprehensive exposure of artistic ingenuity.


568 Jerome Street Suite 2 Brooklyn, NY 11207 917.756.0133 info@artseastny.com www.artseastny.com

Con Edison Public Affairs 30 Flatbush Avenue Brooklyn, NY 11217 BrooklynPublicAffairs@coned.com To Whom It May Concern: It is my pleasure to submit this funding request for your review. We have requested $4,000 in funding to support our programs that we have outlined for you within this package. Please take a moment to review the valuable information included in this package, I’m sure you’ll agree that the ARTs East New York Inc. audience are some of your most valuable Con Edison customers. As a contributor of these events we will provide the following: LIVE EVENT CONTRIBUTOR BENEFITS Your company listing in each Playbill Your company’s name listed on all printed marketing materials featuring your sponsored event Your support announced and thanked from stage at each event Promotion on newly enhanced AENY website including a link to sponsor website Promotion in E-news to 1,000 addresses with links to AENY website and sponsor link Your company name listed on our Corporate Partnership Banners Complimentary 1/2 page ad in AENY Playbill (value: $250) ARTs East New York is a not for profit arts organization servicing the East New York, Brooklyn community. We run three ongoing programs that are focused on providing affordable and accessible high quality artistic exposure to our audience. Our target population is the East New York, Brooklyn community. We offer free high caliber artistic instruction for our youth, accessible entertainment for our residents and beautification initiatives for our community. We look forward to your partnership/support in our efforts to improve the quality of life in East New York by providing affordable and accessible high quality arts programming for our community residents. Thank you for your time and your interest.

Best regards, Catherine A. Green Executive Director ARTs East New York Inc.


ARTs East New York is committed to presenting, promoting and preserving multicultural arts to encorage the artistic development of our community. We believe that arts and culture are an essential component of community life. Our belief is that showcasing the arts is absolutely essential – they are community assets that offer hope and encouragement to its residents. Our purpose is to provide an enriching environment in which our audiences may experience and become inspired by a broad array of distinctive aesthetic and cultural programs.

East New York will be known far and wide as "The Community of Creativity," where the arts are essential to the creativity, imagination and community change that make East New York the very best place in East Brooklyn to live, learn, work and play.

In August 2009 five community members decided to take a stand for the East New York neighborhood and the cultural premise that enlightening a community changes and sets a sustainable pattern of growth and development for all who reside there. They understood that artistic and cultural influence serves as a catalyst for enormous economic growth, cultural unity and educational improvements in neighborhoods that participate. ARTs East New York was the product of their determination and foresight.

Arts East New York Inc. runs three programs, community events, community beautification projects and arts instructions for the youth. These programs are all designed to improve the quality of life in the East New York community by using the arts as a cultural tool for change. Our goals include: On-Going Arts Instruction- Providing and advocating for quality diverse arts instruction to the youth of the East New York community. Community Vitality- Increase accessibility and affordability to the arts for East New York residents. Revitalizing Economic prosperity by providing careers, and promoting local business. Bridge Building - Offering our programs as a link to various resources to all community residents.


DEMOGRAPHICS East New York has a population around 90,000. Over half the population lives below the poverty line and receives public assistance (Temporary Assistance for Needy Families [TANF], Home Relief, Supplemental Security Income, and Medicaid). East New York is predominantly African American with a significant Puerto Rican population. The vast majority of households are renter occupied.

POVERTY In East New York and New Lots, the percent of residents living below the poverty level is higher than in Brooklyn and NYC overall. 50

0 East New York

Brooklyn

NYC

RACE AND ETHNICITY East New York and New Lots have higher proportions of black and Hispanic residents than Brooklyn and NYC overall.

East New York

Brooklyn African American 50%

African American 34%

Hispanic 39%

Hispanic 20%

White 3%

White 35%

Asian 3%

Asian 7%

Other 5%

Other 4%

Community Information Citations Wikipedia, 2006 NYC Bureau of Vital Statistics, NYC DOHMH, 1995-2004


Arts & Economic Prosperity III uses a sophisticated economic analysis called input/output analysis to measure economic impact. It is a system of mathematical equations that combines statistical methods and economic theory. Input/output analysis enables economists to track how many times a dollar is “respent” within the local economy, and the economic impact generated by each round of spending. How can a dollar be respent? Consider the following example: A theater company purchases a gallon of paint from the local hardware store for $20, generating the direct economic impact of the expenditure. The hardware store then uses a portion of the aforementioned $20 to pay the sales clerk’s salary; the sales clerk respends some of the money for groceries; the grocery store uses some of the money to pay its cashier; the cashier then spends some for the utility bill; and so on. The subsequent rounds of spending are the indirect economic impacts. Thus, the initial expenditure by the theater company was followed by four additional rounds of spending (by the hardware store, sales clerk, grocery store, and the cashier). The effect of the theater company’s initial expenditure is the direct economic impact. The subsequent rounds of spending are all of the indirect impacts. The total impact is the sum of the direct and indirect impacts. .

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REQUEST DESCRIPTION First annual Holiday tree lighting ceremony for the East New York Community. This event will showcase high quality artistic performances, provide a platform to speak out against violence and promote local business all free for the residents of East New York. We are requesting $2000 or In-Kind donations or 2 or more these supplies: Stage & Equiptment Stage Section - 8' x 4' Seccoa Stage 100 to build a 24' W x 12' D x 40" H stage 2 Stairs Kit - (2) steps w/ 8" increments for a 2' stage height 1 Stage Skirt - Black duvatene to cover down-stage Velvet Rope & Stantions (8) Red Carpet (300ft. x 50ft.) Reception or folding Chairs (100 white)

STATEMENT OF NEED This culturally enriching community gathering is geared to establish a love for the arts as well an opportunity to target specific socio-economic issues that cripple the growth of our neighborhood. Each East New York community member is able to gain access to quality artistic programs and entertainment within their very own community free of charge. Our audience will enjoy interactive, family friendly multicultural programming while collectively working towards community growth. Participants will not only experience art forms that have rarely been showcased in their community they will join together as one voice to create the change they would like to see in their very own streets. This is an opportunity to connect with community residents about what they can do collectively to promote change and improve their neighborhood.

DESIRED OUTCOME This event is designed to provide accessibility and affordability to high quality arts performances. It is also a tool to organize against gang and gun violence in the community. We seek to assemble a unified voice among community residents, merchants and outreach workers so that information and resources can be made available to combat this pressing issue. We hope to see more community artistic presentations, a reduction in violence amongst our youth and an increase in local business/economic prosperity.


East New York Residents have lack of exposure to the ARTs within the community. Holiday Tree lighting ceremony that hosts various culturally rich events for community residents to experience. Showcase 6 Performance Artists/Groups; 3 speakers Provide informational tabling for Social Resources/Corporate Sponsors Decrease socio-economic issues that cripple the neighborhood through artistic interpretation and community speakers. Recruit 10 volunteers within the community to assist in event activities Increase community pride and neighborhood unity Event walkthrough & Assessment (Sept.1, 2010) Acquire Permits for Event (Sept. 10-Sept. 20) Prepare Proposal Package (Sept. 20, 2010) Solicit sponsors/funding (Sept. 22-Nov.10) Schedule performing artists and speakers (Oct. 10Nov.10) Market event (public, press etc.) (Nov. 15-Dec.9) Execute event (Dec. 9) Prepare event evaluation report (Dec.13-Dec-18) (1) Executive Director (1) Event Coordinator (10) Event Volunteers Local Public Schools, Local Not-for-profit organizations, community political leaders, New Lots Triangle Business Owners Assoc., Nehemiah Home Assoc., East New York Home Owners Association, Community Board 5, East New York Block Associations, Local Press Board of Directors: Event Evaluation Form (2days after event) Event Survey at the event/online event survey Donations will be solicited from individuals within the community, local government leaders, business owners. Future support will be sought from Brooklyn Arts Council, Dept. of Cultural Affairs, existing corporate sponsors and local government agencies.


Total Cost

Requested Amount

15% Time @ $50,000/yr 50% Time @ $15,000/yr n/a

$7500

$0

$7500

$0

n/a

N/A $0

$200 x 6 Artists

$1200 $1000 $150

$0 $0 $0

$50 x 3 Speakers

$0

$0 $100 $200 $2000 $2000

$0 $0 $0 $0 $0

$2000

$0

$4000

$2000**

$2000** $10,200 ** We are requesting $2000 or In-Kind donations or 2 or more these supplies: Stage & Equipment Stage Section - 8' x 4' Seccoa Stage 100 to build a 24' W x 12' D x 40" H stage 2 Stairs Kit - (2) steps w/ 8" increments for a 2' stage height 1 Stage Skirt - Black duvatene to cover down-stage Velvet Rope & Stantions (8) Red Carpet (300ft. x 50ft.) Reception or folding Chairs (100 white)

$2000


REQUEST DESCRIPTION Summer Saturdaze events are designed to establish a love for the arts by providing accessibility and affordability to rich cultural and high-quality artistic entertainment for the East New York community. This inter-generational ongoing program takes place every Saturday in July and August from 12p-2p, each event will vary in content and artistic discipline. East New York community members will be able to gain access to high quality artistic programs and entertainment within their very own community free of charge. Our audience will enjoy 8 themed, family friendly multicultural performances from genres such as Jazz, Folk, Classical etc.. Our audience will also have an opportunity to meet one local visual artist each week who will speak about their work and display it for purchase and encourage discussion. Here we are instilling a deeper connection with the arts by inspiring our audience to pursue, support and advocate for the arts in this community. Participants will not only experience art forms that have rarely been showcased in this community they will join together as one voice to create the change they would like to see in their very own streets. This program also serves as a bridge building effort by introducing a “community talk� time slot during each event lead by residents, community leaders and special guest speakers that share experiences, resources and information with the audience surrounding targeted socio-economic issues our event seeks to dissolve. This is an opportunity to connect with community residents about what they can do collectively to promote change and improve their own quality of life w/o waiting on any governmental reaction to their demands. Our audience will learn to take the steps towards an improved quality of life with the power of arts and culture as a source of inspiration.

We are requesting $2000 to cover the following items: $1000 - 5 Artists @ $200 each $1000 - Marketing (Banners, Flyers, promotional materials)

STATEMENT OF NEED We intend to serve the Inter-generational East New York Brooklyn community which is comprised of 80%African American, 10%Hispanic, 2%White, and 8% mixed /other. East New York has a population around 90,000. Over half the population lives below the poverty line and receives public assistance (TANF, Home Relief, Supplemental Security Income, and Medicaid). We are targeting this community because of its lack of access and exposure to high-quality arts programing due to its economic challenges.

DESIRED OUTCOME This event is designed to provide accessibility and affordability to high quality arts performances. It is also a tool to organize against gang and gun violence in the community. We seek to assemble a unified voice among community residents, merchants and outreach workers so that information and resources can be made available to combat this pressing issue. We hope to see more community artistic presentations, a reduction in violence amongst our youth and an increase in local business/economic prosperity.

Summer Saturdaze 2011 July 9 – Aug 27 613 New Lots Ave. Brooklyn, NY 11207


East New York Residents have lack of exposure to the ARTs within the community. 8 consecutive culturally rich free events for community residents to experience and develop a deeper appreciation of the arts Showcase Performance Artists/Speakers/Visual Artists Provide informational tabling for organizational programs Decrease socio-economic issues that cripple the neighborhood through artistic interpretation and community speakers. Recruit volunteers within the community to assist in event activities Increase community pride and neighborhood unity Build audience Event walkthrough & Assessment (Feb. l 1, 2011) Prepare Sponsorship Package (Feb. 20, 2011) Solicit sponsors/funding (Feb. 22-June 10) Schedule performing artists and speakers (April 10June 10) Market event (public, press etc.) (June. 6-Aug.27) Execute event (July 9 – Aug. 27) Prepare event evaluation report (Sept.5-9) (1) Executive Director (1) Event Coordinator (10) Event Volunteers Local Public Schools, Local Not-for-profit organizations, community political leaders, New Lots Triangle Business Owners Assoc., Nehemiah Home Assoc., East New York Home Owners Association, Community Board 5, East New York Block Associations, Local Press Board of Directors: Event Evaluation Report Event Survey at the event/online event survey (attendees, artists, volunteers and vendors) Donations will be solicited from individuals within the community, local government leaders, business owners. Future support will be sought from Brooklyn Arts Council, Dept. of Cultural Affairs, existing corporate sponsors and local government agencies.


Total Cost

Requested Amount

15% Time @ $50,000/yr 50% Time @ $15,000/yr n/a

$7500

$0

$7500

$0

n/a

N/A $0

$200 x 6 Artists

$1200 $1000 $150

$0 $0 $0

$50 x 3 Speakers

$0

$0 $100 $200 $2000 $2000

$0 $0 $0 $0 $0

$2000

$0

$4000

$2000**

$2000** $10,200 ** We are requesting $2000 or In-Kind donations or 2 or more these supplies: Stage & Equipment Stage Section - 8' x 4' Seccoa Stage 100 to build a 24' W x 12' D x 40" H stage 2 Stairs Kit - (2) steps w/ 8" increments for a 2' stage height 1 Stage Skirt - Black duvatene to cover down-stage Velvet Rope & Stantions (8) Red Carpet (300ft. x 50ft.) Reception or folding Chairs (100 white)

$2000


ARTs East New York Inc. Fiscal Year 2009 ~ Treasurer's Report July 1, 2009 - June 31, 2010

Opening Balance July 1, 2009

$5,511.78 Total

Income Grant / Donations Verizon Wireless Brooklyn Community Foundation Individual Donations Total Income

$ $ $

5,000.00 500.00 11.78

$

5,511.78

$

35.00

$ $

457.00 74.00

$ $ $ $ $ $ $ $

33.21 34.00 57.39 49.77 125.18 25.33 20.68 12.71

$

27.20

$ $ $ $ $ $ $

200.00 175.00 175.00 50.00 200.00 18.25 1,769.72

Expenses Fees 8/31 Bank Charges Business Expenses 6/12 IRS 1023 Application Fee 6/26 Check Order Program Expenses 6/23 Snacks/Refreshments (Papa Johns) 6/02 Snacks/Refreshments (Caterinas Pizzaria) 6/02 YAI Supplies (Wal-Mart) 6/02 YAI Supplies (Wal-Mart) 6/06 YAI Supplies (Wal-Mart) 6/09 Office Supplies (Staples) 6/09 Office Supplies (Target) 6/20 Office Supplies (Rite-Aid) Equipment 6/09 Microphones (Best Buy) Contract Labor 6/30 Two Shades of Black check #1004 6/24 Shades of Grey Production check #1005 6/31 Shades of Grey Production check #1001 6/02 Martial Arts Instructor check #998 6/07 Artist - Kalae All Day cash Miscellaneous Expenses Total Expenses

Ending Balance June 31, 2010

$

3,742.06


Community Events

ARTsPLOTION (December 2009) Citizens Committee for New York City BJ’s Wholesale Municipal Credit Union

Summer Saturdaze (2010) Verizon Wireless

New Lots Tree Lighting Ceremony (2010) Brooklyn Community Foundation New Lots Merchants Assoc. ENY Home Owners Assoc. Con Edison Youth Program

Young ARTist Institute Brooklyn Arts Council Senator Sampson Assembly Woman Inez Barron Assemblyman Darryl Towns Congressman Ed Towns Board Dues Community Beautification

Mural Mile Citizens Committee for New York City Board Dues

New Lots African Burial Ground New York State Council for the Humanities


YAI


FIGHTING GUNS WITH ART Stephanie Ramirez, 11, is a typical 11-year-old. She likes volunteering with her Junior Girl Scout troop and performing with her stomp team at school basketball games. And when there are gun shots on her block, her mother hides her in the bathroom, Ramirez said at ARTsPLOTION on Dec. 12. The fifth grader was volunteering at the anti-gun violence event with fellow Junior Girl Scouts.

Nao Yamada & the Millenium Dance Co. perform at ARTsPLOTION. Photo credit Janet Lawrence

ARTs East New York, a new non-profit, held ARTsPLOTION to fight local gun violence through the arts. The dance performances, live music, and poetry took place in the auditorium of George Gershwin Junior High School on Linden Avenue in Brooklyn. “This event comes at an important time in our community,” Cary Barnes, the event’s emcee, said before the small audience. “It comes at a time when gun violence is high and the resources to combat those types of activities is low. This year was filled with lives lost due to gun violence. We would like to end the year with a voice of hope for 2010.”

Posted on 15 Dec, 2009 by Janet Lawrence Interactive Journalism


ARTS East New York: A Story of a Grantee Site Visit

It was November of last year when my fellow staff members and I sat at the final Review Committee meeting, debating and discussing the last of the New Yorkers for Better Neighborhood (NYBN) grant proposals sent to us by neighborhood groups in the city. With the additional support of three VISTAs who are with us for one year, we were able to increase our outreach efforts, resulting in a greater number of applications than in previous fall grant cycles. Among the applicants was ARTs East New York, a group from East New York, Brooklyn, one of the most challenging, marginalized and historically underserved neighborhoods in the entire city. The group proposed to organize a community cultural program to showcase and recognize the talents of youth in the neighborhood as well as from other parts of Brooklyn. The event would address the important issue of gun violence in East New York through messages for unity and by facilitating dialogue among community members. The Review Committee was impressed with the proposal, viewing it as a catalyst for positive change as well as for creating momentum in a neighborhood with a very limited civic infrastructure. However, could they actually pull off the concert event successfully? The Review Committee proceeded to assess the main criteria for this project’s approval at our meeting. Does the project contribute to strengthening the community by promoting collaboration among neighbors? It definitely did. Does the project address important community concerns or raise awareness of those concerns? Yes, and in a unique and creative way. According to their application, “five community members decided to take a stand for the neighborhood.” OK, it was clear that these founding members expressed a frustration and shared a brighter vision for their community. Were its outreach efforts impressive and in place? They were, in writing. Had event space been donated? It had. How realistic was their timeline? The event was to happen within the month! As importantly, did the young group have the knowledge and wherewithal to assemble talent within East New York? Tough question! But the clear and detailed project proposal reassured the Review Committee. Also, as with all other groups, we would make ourselves available for project planning assistance if required. And even though I was narrow-minded about the spelling of the event’s title (I insisted it was wrong!), I quickly came into consensus with the rest of the committee and we gave the project a thumbs up. Although the group’s goals were lofty and I still had concerns about the group’s capacity, we couldn’t pass up a group whose application stated, “the primary goal [of the program] is to serve as the archetype for all future [East New York] events that we will showcase in order to evoke community unification and neighborhood pride.” Many fall cycle grantees begin work in the last days of winter or early spring. This was not the case for ARTS East New York, which sought to address immediate community concerns by choosing a mid-December date for the event. The concert was held in the auditorium of a local junior high school and there were a few hundred people already there when I walked in right before a cello solo. The audience members came from East New York and surrounding communities like Brownsville, as well as from all over Brooklyn. Students, artists, teachers, community members of all ages, and the entire family of a slain teenager were there to support the event. There was a segment when the mother of the victim courageously took the stage and spoke to a silent audience. Her son had been shot to death in September. She simply reminded attendees of the importance to speak to young children about the senselessness of youth violence and to take pride in community-building efforts such as this one. Neighborhood leaders delivered messages of hope and optimism during brief interludes between the various artistic acts that took the stage. Young people were commended for being a positive force in the


community and resisting ever-present calls to join male and female gangs. With regard to the cultural arts, a spoken word segment by a young woman from East New York captivated the audience with her struggle to stay away from negative community forces and be a mentor for young girls. There was an awe-inspiring free-form dance performance by women’s dance collective from Westchester County. Hailing from East New York were a Brazilian dance movement and a local Latin dance studio act performances. Dedicated leaders of local grassroots groups such as East New York Crisis Team and New Yorkers Against Gun Violence gave short, powerful speeches about the positive role that young people play in the community everyday. A local filmmaker even had the opportunity to screen her controversial documentary that took East New York children on a visit to Park Slope to show the differences in both neighborhoods’ power dynamics and their respective relationships with residents! I was astonished at the number and quality of collaborations that were in place by the day of the event. I had already met Catherine Greene, the main force behind Arts East New York, earlier that week as she came all the way to our Chelsea office to make the 100 color and 200 blackand-white flyer copies we allow for volunteer-led group. In addition to the grant award of $500, we were able to lend our movie projector and portable amplifier through our Community Resource Center’s Loan Library. Catherine’s daughter happens to be a Girl Scout and so the Girls Scouts from the East New York chapter became the events’ ushers! In addition, ARTS East New York forged ties with the local community development corporation, a community-based organization and fellow NYBN grantee East New York United Concerned Citizens, and a local community coalition. Several in-kind donations such as food and refreshments were made by local businesses and the group’s first-ever laptop computer was donated as well. In a recent phone interview, Catherine told me she just tried to “utilize the knowledge of leaders from within the community.” When I asked her what she likes about giving back to the community where she grew up, she said “there’s an amazing vibrant energy that can and should be harnessed by neighborhood leaders to affect positive change.” She went on to say, “with a neighborhood as distressed as ours, the arts can be that force that churns the pot.” Foreshadowing the direction ARTS East New York will take, Catherine said, “youth programs exist but it’s the quality that is a problem, there is a lack of structure.” The group’s workshops in video documentary-making, fashion design, and theater arts start later this year as well as artsrelated programs for women. Next steps also include connecting with local elected officials and making them more aware of the important grassroots community-building work being done by ordinary citizens in their district. And while extremely appreciative of the fall 2009 NYBN grant, “finding funding was the big challenge,” as a result of the current economic climate. I told her Citizens Committee for New York City was honored to be a part of ARTS East New York’s initial project for community revitalization and unity and that it would go down as the seminal event of East New York in recent memory. In conclusion, I’d like to say that I was wrong all along. ARTSplotion was never misspelled. It took me a while, but I now know where that last syllable comes from and what it’s about: Emotion. A positive kind of emotion, like the love for one’s community. Saleen Shah Assistant Director, Neighborhood Resources Citizens Committee for New York City

January 2010


ARTsPLOTION A Concert for the ARTs This is a wake up call to Stop Gun Violence & Take Pride in our Community EAST NEW YORK STAND UP FOR CHANGE

Dance Performances Teen Poetry Slam Indie Film Screening Youth Visual Art Gallery Showcase & Special Tribute To ENY Angel Sammy Jackson George Gershwin JHS 800 Van Siclen Avenue Brooklyn, NY 11207

December 12, 2009 ARTs East New York 888.400.1473 info@artseastny.com www.artseastny.com RESERVE YOUR SEAT TODAY AIRED on BCAT late winter

3pm-6pm

FREE FOR EVERYO NE


funding request  

request for funding our community events