OUR COMMUNITY

Art of Guitar and assocaited brands play a key role in the vibrant Middle East music community, striving to support, connect and galvanise the local music scene in a myriad of ways; from hosting weekly open jamming sessions to events such as our popular guitar building workshops, where budding luthiers can awaken the engineer, inventor, or musician that resides within.

Our events business promotes, and endorses, local musicians - not only with gear from some of the world’s biggest brands - but via recording studio time, marketing and social media support via our own in-house agency and events company Shocase. The regional musicians are given access to our roster of industry contacts within the world of music, helping them secure gigs, gain recognition, and generally get ahead in a hugely competitive industry.