OUR CONCEPT

The success of the Art of Guitar concept is the winning combination of instruments, memorabilia and services, designed to service and grow the most exciting region on earth for new music businesses, and has already disrupted the music marketplace bringing growth, profitability and reputation to Dubai and the wider region.

The omni-channel experience ensures repeat traffic to both stores and site, with a five star customer promise with each purchase, including service guarantees, free lessons, guaranteed buy-back programs and more. We have one of the highest Google ratings amongst guitar stores globally and more than all the other regional players combined.

The rapidly growing Art of Music locations are driven by our belief that learning an instrument promotes opportunity for the Middle East’s young population that is keen to create and perform on a global stage. From singing to playing, we offer the most comprehensive range of music lessons in the region. Experts in all styles and genres, our academy is led by professionals who are there to guide students every step of the way.

Our events company and community is there to support young musicians, via our own events business and music label, supported by mentors within the community of producers and content platforms like Arabs Got Talent and Open Jam Nights.