Artisan Spirit: Winter 2022

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Big Thirst, Inc. Creates a Holistic Experience for Craft Distillers

everage is an important tool for craft distilleries to possess. It’s something that’s earned through WRITTEN BY RICH MANNING /// PHOTOS PROVIDED BY BIG THIRST, INC. market penetration, greater brand recognition, and the ability to gain interest among the kind of curious consumers that are willing to occasionally give a new label a try. When it’s been achieved, it can allow a craft brand to stand shoulder-to-shoulder with the industry’s larger labels. It may be fair to say that leverage is the primaBig Thirst, Inc. officially launched in its hometown of Austin, Texas in October ry service offered by Big Thirst, Inc. The Austin2021, at the start of the second annual Distilled Spirits Council of the United States based company doesn’t technically say this (DISCUS) conference. However, it sprung to life as the third prong of a craft-focused – they’re a new player in the ever-burgeoning business triumvirate featuring two existing and similarly named companies. The first e-commerce spirits market. But the collective business, Big Thirst Consulting, launched in 2020. The second business, Big Thirst services they offer point to helping craft brands Marketing, also hit the scene as a rebranded entity in 2020, after launching in 2014 grab a chunk of the market from the big dogs under the name Penn and Tell Us. “All three companies are completely intertwined,” as the online retail landscape evolves. A bold explained Big Thirst Founder and CEO Matt McGinnis, who also serves as partner of Big statement? Perhaps. But it makes more sense Thirst Consulting and president of Big Thirst Marketing. “We set it up that way because it when you dig into Big Thirst’s intricacies. allowed us to give craft brands the same kind of tools that the well-funded big brands have.” Here you’ll find a multi-tiered compaThe tools offered through Big Thirst’s interconnected companies attempt to give craft ny built on experience, industry insider brands a one-stop shop for business and retail guidance. Its consulting component advisknowledge, and copious amounts of data. es brands on the operational side, helping them build strategies that are financially feasible

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