DRNXMYTH’s Engineering Innovation and Bartender Partnerships Disrupt a Key Drinks Sector WRITTEN BY RICH MANNING /// PHOTOS PROVIDED BY DRNXMYTH
ack in 2016, DRNXMYTH founders Brandon Schwartz and Lawrence Cisneros had an idea that came with its own conundrum. The duo — the former an entrepreneur, the latter a lawyer — were enthusiasts of the Los Angeles craft cocktail scene and wanted to create a portable potent potable they could enjoy at home. At the same time, they didn’t want to create some watered-down facsimile of the real thing. “We were essentially wondering how we bring the bar to a bottle and honor the bartender,” Cisneros said. Their solution? Create a bit of bottle tech that previously didn’t exist. Engineering isn’t usually associated with cocktails, but it’s an essential component behind the nearly 30 bottled cocktails that make up DRNXMYTH’s lineup, and it will continue to be essential as the Los Angeles–based company’s product line expands. There are several other components that make DRNXMYTH’s bottled adult beverages a major player in today’s ever-growing world of canned, to-go, and DIY at-home cocktail options, like the use of high-quality ingredients and collaborations with bartending talent across the country. Yet DRNXMYTH’s bottle design particularly makes them a unique market outlier. “When you pick up one of our bottles, you immediately know why it’s different,” said Cisneros, who now serves as the brand’s CEO. “You know that it’s special.” To understand why, we must get a little nerdy.
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