TRANSPARENCY SHIFT M
uch is made of the differences between small producers and conglomerate brands, at least in the certain circles of people who think about this aspect of distilling often. Initially, “quality” was the rallying cry of the craft distillery. This was an area that perhaps those distilleries did not rightfully have a claim to — they were young, ironing out their kinks, and hard-pressed to match the functional expertise of a centuries-old production facility. Then there was “creativity,” and that seemed a slightly better fit, but maybe we’ve been looking at this all wrong. Perhaps the most advantageous quality of small distilleries is that they can be totally transparent about how they make their products, so that the closer consumers look the more appealing the picture becomes. That’s how Helena and Woody Hambrecht, co-founders of Haus Spirits, feel, anyway, and to such a degree that they have launched an initiative called Know Your Alcohol that’s committed to arming consumers with the right questions to ask with regard to what they’re drinking while simultaneously amplifying producers who make alcohol in an honest and transparent fashion. “We believe today’s drinkers deserve WWW.ART ISANSP IRITMAG.COM
Know Your Alcohol is committed to informing the public and elevating the industry
Written by Devon Trevathan Photography provided by Haus Beverage, Inc. 53