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NATIONAL HONEY BOARD With uncertainty still overshadowing 2021, the National Honey Board is maintaining its focus on virtual education and outreach. A cornerstone of these efforts is our popular Honey Spirits Summits, a three-hour educational deep dive that tells the story of honey’s use in distilled spirits, from the honey bee to the filtration of spirits made with honey. These virtual events also include a comprehensive honey and spirits tasting and provide insight into various research projects we have conducted with distilleries throughout

the United States. The Virtual Honey Spirits Summits are free but limited to 20 distillers per session so we can ensure a more interactive experience. If you’re interested in attending, email alison@honey.com. Although virtual meetings will dominate most of our efforts in 2021, we will be conducting our fourth annual Honey Spirits Competition in person. Last year, our expert panel of socially distanced judges tasted 85 spirits that were either sweetened/flavored with honey or used honey as the primary

distillate. This is a free competition, and all entrants receive judge feedback and promotional opportunities. Register today at www.honeyspiritscompetition.com. And finally, do you make a spirit with honey? Let us know! We are creating a database of made-with-honey spirits and we’d love to add your product to the list. Email alison@honey.com with the information. Keith Seiz Ingredient Marketing Representative National Honey Board

WINE & SPIRITS WHOLESALERS OF AMERICA Wholesalers across the country are aware of the strain the pandemic has put on supplier partners, specifically craft, startup, and small production wine and spirits brands who have been unable to operate tasting rooms at full capacity for nearly a year now. Wine & Spirits Wholesalers of America (WSWA) recently launched the WSWA Access initiative, a hub for emerging brands to find educational programming, resources, and best practices to earn distribution deals in the world’s most dynamic marketplace even in these uncertain times. These resources are developed by the WSWA Access Advisory Council, a select group of brand representatives and wholesaler advisors who have demonstrated a commitment to achieving excellence in the wine and spirits industry, are committed to professional

development and growth, and support the three-tier system. Over the next few months, WSWA Access programming will be focused on preparing brands to compete in the 2021 WSWA Brand Battle Tournament. In lieu of a convention this year, WSWA will be holding a virtual, can’t-miss event for craft, startup, and small production wine, spirits, and low-alcohol/ no-alcohol/mixer brands. Typically held during the convention, this annual stand out Shark Tank-style event showcases rising brands with unique stories, packaging, and flavor profiles. This year’s expanded, bracketed event will feature 40-50 brands that will battle in eight specific competition categories — each with a chosen Best in Category winner that will continue onto the final round of competition

to determine the overall 2021 Brand Battle Champion. This year’s brand categories are:

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Vodka / Gin Tequila / Mezcal / Cachaça Whiskey / Whisky / Bourbon / Scotch Ready-to-Drink / Hard Seltzer Rum Cordial / Liqueur / After-Dinner Drink Low-Alcohol / No-Alcohol / Mixer Wine

Do you think you have a unique and exceptional product? If so, visit www.wswa.org/ BrandBattle to enter to compete today! Michael Bilello Senior Vice President Communications & Marketing Wine & Spirits Wholesalers of America

AMERICAN STATE GUILDS CALIFORNIA CALIFORNIA ARTISANAL DISTILLERS GUILD The California Artisanal Distillers Guild (CADG) introduced SB-220, Craft distillers: direct shipping, in January through bill sponsor and longtime craft spirits industry ally senator Nancy Skinner. The bill represents

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the CADG's response to many small distillers in the state facing tremendous pressures on their businesses from state-mandated COVID-19 shutdowns and restrictions. The bill, if passed in its current form, would make permanent privileges which were granted from the California Alcohol Beverage Control on a temporary basis for certain licensees to ship direct-to-consumer (DTC) during the

state of emergency. While those privileges helped provide an outlet to distilleries struggling during the pandemic, they are also a response to consumer demand, which has drastically altered under stay-at-home orders and indoor/outdoor dining restrictions. As the bill works through the legislative process, CADG will be working with the California Craft Brewers Association, DISCUS, and

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Profile for Artisan Spirit Magazine

Artisan Spirit: Spring 2021  

The magazine for craft distillers and their fans.

Artisan Spirit: Spring 2021  

The magazine for craft distillers and their fans.

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