be able to support the category. Overall, it seems hard to predict where this category might go. Right now, with nearly no rules, pink gin is wide open. Distillers can try nearly anything and call it a pink gin. However, if the category persists and becomes more than just a fad, it’s likely that the idea of what defines a “pink gin” in the consumer’s mind will begin to coalesce around a narrower range of flavors and techniques. In parts of the world other than the UK, a distiller who releases a quality pink gin has an opportunity to be part of shaping that perception and molding the future. Who knows, maybe even James Bond will order pink gins once again.

In Australia, searches for Pink Gin didn’t really begin to take off until 2019.

South Africa saw a similar pattern to Australia in terms of Pink Gin, with searches steadily increasing throughout 2019.

Aaron Knoll is a noted gin historian, critic, and consultant. He authored 2015's “Gin: The Art and Craft of the Artisan Revival,” which has since been translated into three languages, and additionally co-authored 2013's “The Craft of Gin.” He also founded leading gin website TheGinisIn.com in 2009.

REFERENCES 1) https://www.businessinsider.com/drinks-bartenders-secretly-judge-you-for-ordering-2019-6?r=US&IR=TT 2) https://www.theguardian.com/business/shortcuts/2019/oct/21/gin-spirit-sales-coloured-flavoured-novelty-bartenders-liqueur

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