Artisan Spirit: Fall 2019

Page 90

SCIENTIFIC THINKING & SENSORY BIASES WRITTEN BY GARY SPEDDING, PH.D.

This article represents one of two standalone pieces derived from an understanding of the scientific process as gleaned from a book, Scientifically

Thinking — How to Liberate Your Mind, Solve the World’s Problems, and Embrace the Beauty of Science, written by Dr. Stanley A. Rice. This part describes the process of scientific thinking in relation to many biases we need to overcome in order to run appropriate sensory evaluations on spirits and other foods and beverages. The other part covers the actual process of scientific thinking and application to resolving problems and dealing effectively with scientific analyses and projects.

LET'S MOVE TOWARDS A BETTER SCIENCE OF EVALUATION


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