HOW TO LEAD A TASTING 202 ADVANCED TECHNIQUES WRITTEN BY TIM KNITTEL
sampling is handing out shots. A tasting is a performance and — if done properly — has the potential to be an experience that is entertaining, informative and enjoyable for your guests while generating value for your business.
In my article “Distillery Visitor Experience Part 1” in the Spring 2017 issue of Artisan Spirit Magazine, I covered the basics of how to lead a tasting:
>>A “tasting” is an experience of flavor.
>>A comprehensive flavor message encompasses
CRAFT THE EXPERIENCE OF TASTING THEM. 98
nose/aromatics, mouthfeel, front palate, midpalate and finish, plus category positioning.
have various goals including bottle sales, digital follows, new account activations, cocktail menu placements, earned media, brand awareness, and more.
>>Audiences can range from category novices to enthusiasts or industry (trade/media).
>>Time available can be very short to very long. >>The
triple sip method allows overcoming the high-proof burn.
is critical because you as the tasting guide are determining how the audience will ultimately relate to your product.
Here we’ll look at advanced techniques to set your tastings apart from your competitors. WWW.ARTISANSPIRITMAG.COM
The magazine for craft distillers and their fans.