Artisan Spirit: Summer 2015

Page 93

F F O O E E T T A A SSTT

N N O O I I N N U U E E TTHH R E P A P E T I H W Y R T S U D

N I D E T S UPDA

’ K C I L T INS

K L E A H MIC

T WRIT

Y EN B

AE MICH

S L KIN

TLIC

K

INTRODUCTION The Craft Distilling market in the United States is no longer a quaint

curiosity, but is front-and-center and driving some of the

most important trends in the market today. Spirits have been enjoying a resurgence from the “Sex in the City” and “Mad Men” cocktail–fueled lifestyle dramas

leading to trendy mixology lounges now appearing across the country. Although still small as a proportion of total volume and sales, both breakout products like Tito’s Vodka, and innovative firms like Leopold Bros, Corsair Artisan, and my own Coppersea Distilling are redefining the US spirits landscape. As

described

in

previous

editions of this paper, the number of Craft Distillers is doubling every 3 years, and this trajectory held true in 2014 as well. We identified

588

CHART

TAL 1 — TO

IN-PRO

DUCT

AFT D ION CR

ISTILLE

RIES

in-production

craft distilleries at year’s-end 2014,

including

116

new

entrants. When the first edition of this White Paper came out in 2012, those 2011 numbers were 234 total- and 42 new- entrants (since revised upwards). With 588 Craft Distilleries in production and over 100

“legacy” production

LIC A — US

2 CHART

ENSED

DISTIL

SINC LERIES

E 1880

operations,

we

can

say

that

firmly the

number

of US production distilleries is now higher has

than been

it since

Prohibition. As

Chart

2A

shows, the US once had

thousands

(and, earlier, tens-

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