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DO help a photographer and yourself out by throwing up a spotlight or two on your still.
Copper or stainless, it doesn’t matter -- a spotlight will help the ol’ girl shine in all sorts of ways. Mood lighting is a thing in the bedroom, and it should be a thing in every distillery that performs tours of their facilities. Romance us please.
DEERHAMMER DISTILLING CO.
DON’T force your interviewer to sample your products.
Not every article will include tasting notes, so a sample is not absolutely required in order to write a good article. I love trying the spirits of every distillery I’ve visited, but there are times that I can’t imbibe because I’m going to be driving, because I’m ill, or just plain exhausted. A simple offer will suffice and nine times out of ten they’ll be wondering what took you so long to mention it.
DO have professional photos of your distillery on your website.
Show your tasting room, distillery, and exterior in the best light possible. This will give an interviewer and their photographers a good idea of what they have to look forward to and prepare themselves for. It will show the pride you have in your business. And its great for customers to see too!