From Industry Veterans to Lube Shop Startup

What happens when three partners decided to launch a new quick lube brand

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ITisn't uncommon for industry veterans to go into business for themselves. That was certainly the case for David Guzman, Frank Muller, and Jeremy Garber, who decided it was time to become the bosses. Muller, who had been in the car wash business for 25 years, joined with Garber and Guzman, who respectively had 25 and 20 years in the business working with Jiffy Lube, and started their own three-bay shop in eastern Pennsylvania, southeast of Allentown and a bit northwest of Philadelphia in the small community of Bechtelsville.

Starting a brand-new shop without having the backing of a big chain was certainly a scary proposition at times, but they also knew the process that they planned to put together would work. Moreover, they took an approach that could almost be described as a bit "against the grain." They also did it without cutting labor or service. Instead, it was about building a loyal customer base by making sure the clientele was out the door as quickly as possible.

It is often said that if you love what you do, you'll never work a day in your life. For these partners, not only do they love what they do, but they truly love where