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THE FIXER

ONLINE 05.21

COMMENTS, DISCUSSIONS, FEEDBACK AND MORE FROM AROUND THE WEB

DATA DIVE IT PAYS TO DIG DEEPER

This year, the Ratchet+Wrench Industry Survey looked into how much work is actually being found on a vehicle. Then, it looked at whether or not finding more work actually led to more sales.

For those that took the time to find as many opportunities as possible, the effort paid off. Of those that found $2,000 and above for average work opportunity, 45 percent have an ARO over $1,000 and 16 percent have a closing ratio of 90 percent or more.

Looking for more ideas to grow this crucial KPI? Head to ratchetandwrench.com/boost-aro

AVERAGE OPPORTUNITY* PER VEHICLE *AVERAGE AMOUNT OF WORK FOUND ON A CAR, SOLD AND UNSOLD

Does not measure

Does not know what this is

Below $800

$800–$999

$1,000–$1,199

$1,200–$1,499

$1,500–$1,999

$2,000 and above

0% 5% 10% 15% Percentage of shops

20% 25% 30% 35% 40% 45% 50% RADIO

TUNE IN: PODCASTS

What exactly is geofencing and how can repair shops use the tool to target new customers?

Digital marketing pro and co-founder of 3P Marketing Solutions Megan Williams breaks down the details of this powerful marketing tool in this beginner’s guide episode of Ratchet+Wrench Radio over at ratchetandwrench.com/

geofencing

IN CASE YOU MISSED IT SENATORS PUSH FOR NATIONAL BAN OF GAS CAR SALES

California's Senators recently wrote to President Biden to call for an end date on the national sale of new gas-powered cars, reports CNN Business.

Sen. Diane Feinstein and Sen. Alex Padilla urged the Biden administration to “follow California's lead and set a date by which all new cars and passenger trucks sold be zeroemission vehicles.”

An executive order was signed by California Gov. Gavin Newsom last September to require that all new passenger cars and trucks sold in the state be zero-emission vehicles by 2035.

“The automobile industry has shown it has the ingenuity and resources to reimagine our transportation systems in consumer-friendly ways,” the senators wrote in their letter to Biden. “We urge your administration to take advantage of this effort and make real progress in coordination with states, like California, that share your goals to aggressively fight climate change by eliminating harmful pollution from the transportation sector.”

SMALL BUSINESSES ADDED 174,000 JOBS THIS SPRING

Small businesses added 174,000 jobs in March, a positive signal that the economy is starting to pick up, Small Biz Trends reported.

According to a monthly ADP Small business report, very small businesses, classified as businesses with less than 19 employees, accounted for a majority of the rise with the addition of 100,000 jobs. Most of the increase came as the service sector, which includes the automotive industry, continued to see growth.

Overall, the U.S. saw its largest increase in jobs than at any point over the previous five months. Counting all private-sector businesses, more than 500,000 jobs were added in March.

SHOPMONKEY TEAMS UP WITH ATI

Shopmonkey and the Automotive Training Institute (ATI), have formally announced a new partnership.

With the new partnership, ATI members now have access to cloud-based services like automated scheduling, inventory, payment processing, and customer communications from a single streamlined platform.

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