ARTHOUSTON 72
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The Art of Absolute forge has been, since the dawn of civilization, the archetypal image of the consummate craftsman. Tools adequate to any need; the fire of intensity burning ever bright; and strength of will capable of shaping reality to match the vision of his creativity. The proverbial master of his art. While the product of the forge may bear a little resemblance to the delicate results yielded from the press, the image of the craftsman and consummate master carries equal significance at Absolute Color. At this smithy, however, the tools are a bit more involved. Absolute Color runs the ultimate high technology machine, a 10-color sheetfed offset printer. What makes this machine so impressive? The answer is two-fold: Number One – a higher quality product, and THE IMAGE OF VULCAN WORKING
Number Two – increased productivity, it prints both side at the same time. To quote Hugh Nguyen, Absolute Color’s owner, “We produce a large amount of four-color work that’s printed on two sides, and the turnaround times that our customers require continue to shrink. We decided one way to satisfy these fast turnaround times is to go with a perfector, some printers focus on the speed of the press. However, we think that the focus should be on how to ensure the makeready is quick. Our press not only reduces our makeready times, it shortens the printing process from start to finish.” Printing has always been an art form, from the early days of Gutenberg’s printing revolution of the 14th century to our 21st century technology boom. Yet the tools