collage || beauty
Coveted Coifs Juut recruits top-notch celebrity stylist talent. | BY MARGUERITE HAPPE
W
68 Artful Living
| Magazine of the North
PHOTOGRAPHY BY KIMBERLY NARANJO
hen you’ve styled the tresses of Ivanka Trump, Veronica Bulgari, Rachael Ray, Nadja Swarovski — oh, and not one, but several royal families of Saudi Arabia — it might become difficult to be similarly enthused about working with clients who haven’t flown you in via helicopter to their mansion in the sky. This isn’t so, however, for husband-and-wife team Alex and Roz Safdari. “We’ve had the pleasure of working with some truly extraordinary people, but every single client sitting in our chair receives exactly the same treatment,” says Alex. Through their tenures with the legendary Frédéric Fekkai and at celebrity hot spot Rita Hazan in New York City, the Safdaris have become internationally recognized as masters in the styling world. Alex’s exquisite aptitude for coloring paired with Roz’s knowledge of cutting techniques for all hair types creates a highly coveted combination. Much to Minnesotans’ delight, the Safdaris are no longer available exclusively to the New York elite: The twosome is bringing its talents to the Land of 10,000 Lakes to work on the Juut Salonspa team. “Minneapolis has always been at the top of our list of places we’d like to live,” says Alex. “And with two little girls and the appeal of a successful, outstanding company like Juut, we could not be more excited. Especially for our kids, the Minnesota lifestyle will be a wonderful fit.” Whether your hair must carry the weight of a royal crown or you simply want to walk out of the salon feeling fabulous, book now to score a spot on the Safdaris’ calendar — because come spring, Minnesota locks will be looking a whole lot lovelier.