VA LU E S, K N O W L E D G E & K N O W- H O W TO R E A L I Z E U N I V E R S A L P R O J E CT S
Téchne
Artemide’s design is grounded in the ability to anticipate change through innovation, culture and creativity, manufacturing and sustainable economics, thus combining action with expertise. Science is strictly linked to “téchne”, a term in ancient Greek, which means “the art of doing” and “passion for knowledge”. It implies how creativity and competence are not only a prerequisite for technology, but also a language and a form of expressing beauty. For Artemide, research and vision, guided by an open approach, have always been key tools in interpreting and translating contemporaneity, transforming “téchne” into quality, art and emotion. The true value of Italian design lies in the unique intersection of scientific competencies, technique and human heritage, yielding a culture capable of creating a knowledge economy through the beauty of its innovative products, in response to society’s needs. All of Artemide’s choices have been focused on a single objective: the commitment to improving humankind’s quality of life and its relationship to the environment through a responsible design.
