PROJECT

it is not really about skateboarding, specifically, but about the time and space that skateboarding has always invited for art and design to play and exist together. i have taken eight people, who understand the power and responsibility of the image; and directed them to design and develop a skate deck and apparel company. together we built an idea into a reality. our idea is called PROJECT, a fairly ambiguous name except for its obvious definition of our task-conceive, design, fabricate, deliver. this company are eight lines of goods, none of which are not frosted with irony, humor, and beauty.