Digitalisation of Museum Programming: M+ Museum Valencia Tong
Launched in late 2021, M+ is a museum in Hong Kong which shows a wide range of art from Asia. As “Asia's first global museum of contemporary visual culture”, one of its areas of interest is South and Southeast Asian art. In early 2022, its physical location remained shut for several months under COVID-19 policies in addition to existing travel restrictions. How has the museum adapted to changes during the pandemic while promoting its diverse collections without museum goers in its physical space? How can scholars or the general public virtually access the museum’s repository of knowledge of South and Southeast Asian art? Through analysing the museum’s digital strategies, this essay explores how M+ connects with local, regional and global audiences to maintain its presence.
Nalini Malani, ‘Remembering Mad Meg’, 2007–2019, four-channel video installation with sound, sixteen light projections, eight reverse painted Mylar cylinders. Image courtesy of M+, Hong Kong. Photo by Lok Cheng and Dan Leung.
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