Art-Toking with Megan Foo (aka @maegzter) Ian Tee
Megan Foo, better known as @maegzter, is a Singaporean art and lifestyle content creator. She has gained a strong following on TikTok for her snappy videos that deftly intersect art-related trivia and popular culture. We speak to Megan to find out more about this niche she has carved in the social media space.
Do you have a TikTok video or series you are most proud of? It will have to be the series on artworks in pop culture and the one where I demystify a particular artwork. To give an example, one of them looked at Diego Velázquez’s ‘Las Meninas’ (1656) and began with: “So you know the Mona Lisa, but what about this painting?” I think these are fun because it helps to break down an artwork and make it a little more relatable and accessible to my audience. Hopefully, it helps them realise that art is all around us and anyone can appreciate it. The meaning behind some of these artworks are not as deep as we make them out to be. You have a degree in marketing from Singapore Management University, and I am curious if it came in useful in your TikTok journey? If not, were there other skills you acquired from your formal education that came in handy? This is such an interesting question… maybe, to some degree. Marketing, at its heart, is about promoting a product, value, or service to a customer based on relevant market research on that customer base. More often than not, the most efficient way to do this is to highlight its value. Content creation on TikTok is very similar. It is all about asking what the value of your content is to your audience and what would pique their interest to watch more instead of scrolling past it.
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