TAO of business

The reason why I have you do this exercise is not to fill some requirement for cruel and unusual behavior. It is to help you build a board of advisers and a team that you can count on. Do you remember when I spoke about the popular television com edy show Gilligan’s Island? Although the show was fictional it provided a fantastic lesson in working together as a team. There were seven castaways each from varied backgrounds. One was a millionaire with his wife, another was a movie star, one was a professor with his assistant, and the other two were crewmem bers of the boat. They all seemingly came from different backgrounds to join together for the collective whole. By the way they eventually did get off the island. I would like to think the reason for their being rescued had a lot to do with each person working together. By assigning categories to each name on your list of advocates you now have 25 people who can help you at any given time.

For example, if you’re having problems in researching and de veloping your product just reference your list of advocates and see who you assigned an “R.” if you’re having issues in increasing your sales or improving your marketing efforts just simply reference your list of advocates and see who you assigned an “S.” Do you kind of see where I am going with all this? If you find yourself having problems in your business and you feel like you’re lost on a deserted island just reference your list of advocates. You never know, you may just find that you have an ingenious person like the Professor from Gilligan’s Island. Have you ever heard the expression, it’s lonely at the top? Well with your list of advocates and the categories that you assigned to each of them you can take solace in knowing that you now have your own board of advisers to help you when the going gets tough.

One more final thing about S.O.A.R. that may be useful is to rate your business from 0 to 10 for each specific category: Sales, Operations, 103