General Formatting Notes

When EDI was established, the company name was Electronic Data, Inc. (EDI). Now EDI is officially Electronic Data, LLC but still goes by EDI.

Color Palette

Color Systems

There are four commonly used color systems and each system is used for a specific output process. In print, whenever possible, use the Pantone Matching System (PMS). The colors can also be reproduced through the four color process (CMYK).

Pantone Matching System (PMS) colors should be used for print items that do not include photography as it provides the most accurate and consistent color reproduction. Consider this option whenever is possible (e.g., you can run PMS colors as a 5th/6th color for full-color printing).

CMYK is the system used for full-color printing. The four colors that are used in CMYK printing (cyan, magenta, yellow and black) can be overlapped in different ways to create a reasonable representation of the visual spectrum.

RGB color is used for digital materials (e.g., Word docs, PPT, video) where a monitor will be the main viewing device.

HEX colors are used for web applications; HEX colors are easily recognized by the “#” sign preceding a 6-digit number, which could be all letters, all numbers or a combination of the two.

CMYK C100 M85 Y5 K25

RGB R0 G34 B105

HEX # 012169

CMYK C38 M14 Y2 K1

RGB R225 G125 B0

HEX #D67D32

CMYK C23 M16 Y13 K46

RGB R136 G139 B141

HEX #888B8D

Typefaces / Fonts

Primary Font: Trade Gothic

In order to achieve a cohesive style in all marketing materials, it is critical to use typefaces consistently. The primary typeface/font is Trade Gothic with the following font variations: Light, Light Oblique, Regular, Oblique, Bold No. 2, and Bold No. 2 Oblique. Never distort, condense, stretch, or alter the typeface in any way.

Trade Gothic is shown in the following order: Light, Light Oblique, Regular, Oblique, Bold No. 2, and Bold No. 2 Oblique abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$)

General Typography Notes

Unless it creates a readability issue, text should appear as gray rather than solid black. Bullets should either be blue squares (■) or blue plus signs (+) as shown below. Be consistent and use one style or the other styles rather than both:

■ This is an example of square bullets

+ This is an example of a plus sign bullet

Acceptable Font Substitution

In situations where it is not possible to use Trade Gothic, such as PPT or Word documents, Arial can be used with the following variations: Arial Regular, Arial Italic, Arial Bold, Arial Bold Italic. If necessary, in rare instances Arial Narrow, Arial Narrow Italic, Arial Narrow Bold, and Arial Narrow Bold Italic may be used.

Arial is shown in the following order: Regular, Italic, Bold, Bold Italic, Narrow, Narrow Italic, Narrow Bold, Narrow Bold Italic: abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$) abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(.,!?&%$)

Graphic Elements

Texture / Pattern

A key element of the EDI® brand is the Grid Pattern Background designed to reflect the six boxes in the EDI logo. The Grid Pattern is shown below overlaid on EDI dark blue, medium blue, and light blue. This texture / pattern can be used over solid colored backgrounds (A-C), gradient colored backgrounds (D), or over photo backgrounds (E). When using the texture with type, make sure that the type is in the foreground and readable.

The Grid Pattern can be used for print or digital communications and is currently incorporated into proposals, event booths, eBlasts, and PowerPoint presentations.

Photography / Images

EDI should be represented well through the use of high-quality photos. If applicable, product screen captures may be used provided they are high resolution. Subjects should be relevant to content and intended audience. Our marketing team can work with you to provide appropriate images as needed. Contact marketing@aroraengineers.com with photo requests. Below is a small sampling of the type of images that we currently have available, but specific images can be created and provided as needed.