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Style Guide
Graphic guidelines for internal and external communications
Last updated 08/17/2018
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Consistent Visual Branding Requires Consistent Usage
To achieve consistent visual branding throughout all corporate communications and promotional materials, as well as across multiple media, we have established a corporate identity standard to aid you as you create these new materials.
This standards manual provides guidelines for proper branding and includes design and color systems. When using Arora’s corporate identity for any internal or external forms of communication, either for print or electronic media, please follow the guidelines as specified in this document.
Why Are the Guidelines Important?
Brand guidelines exist to assist the internal Arora team and outside vendors in maintaining the integrity of the established design system and the overall brand.
These guidelines illustrate the established design rules and are instrumental in maintaining brand consistency across all materials through which Arora’s prospective and current clients, employees, industry partners, media and other stakeholders experience the brand.
Brand guidelines help Arora maintain strong name and brand recognition by ensuring that all corporate materials and documents are instantly recognized by the firm’s audiences – even when communications may be coming from different offices.
Visual Identity Elements
