Datasheet Templates

Please use these guidelines in combination with the provided InDesign and Word templates.

Paper

Given Arora’s brand attributes – clean, modern, tech-savvy – glossy paper will be working against the impression that Arora wants to create and, therefore, you should only use matte/silk coated papers for your collateral.

We’ve provided several paper options: Sappi Lustro Dull, Appleton Utopia Two/Xtra Green Dull, and Sappi McCoy Matte Cover. Your printer rep should be able to provide you with more information and paper samples.

You could also go with Mohawk Digital for an uncoated option (your stationary paper).

Datasheet Templates

The provided templates are building blocks from which you can create new collateral pieces as needed.

+ All text styling is set via Paragraph and Character styles

+ All color separations are based on coated colors (see p. 5) – you’ll need to adjust if printing on uncoated paper

+ There are two master pages – Master “A” is used for layouts that do not include the sidebar and Master “B” is used for layouts with the sidebar

+ The side and bottom margins outline the boundaries for the content area and there are some guides to help you see the intended alignment of elements (also see the following pages for more information)

+ Please note that in most cases the layouts are set as a 2-column text frame for better presentation of lists (bulleted content) and the copy/ headers are set to “span columns”

Baseline alignment (bottom of the image frame)

Baseline alignment (not top of the text box)

Baseline alignment

The headline is centered vertically within the box

Header Box

+ The box/top bar colors are interchangeable – you can use a blue box with an orange bar, or an orange box with a blue bar

+ The headline can be one or two lines and is set to center vertically within the box – a two-line header is set up so that the baseline of the first line of text lines up to the bottom of the image frame

+ You can use one or two images