Grayscale logos for black and white or one color printing

(Continued)

Arora ATLAS® Connect - GRY logo – This is for use in instances where marketing the ATLAS Connect Module as a stand-alone product. Only use this version if grayscale or one color printing is a requirement.

Arora ATLAS® Fix - GRY logo – This is for use in instances where marketing the ATLAS Fix Module as a stand-alone product. Only use this version if grayscale or one color printing is a requirement.

Arora ATLAS® Insights - GRY logo – This is for use in instances where marketing the ATLAS Insights Module as a stand-alone product. Only use this version if grayscale or one color printing is a requirement.

Arora ATLAS® Inspect - GRY logo – This is for use in instances where marketing the ATLAS Inspect Module as a stand-alone product. Only use this version if grayscale or one color printing is a requirement.

Arora ATLAS® Request - GRY logo – This is for use in instances where marketing the ATLAS Request Module as a stand-alone product. Only use this version if grayscale or one color printing is a requirement.

Arora ATLAS® Supply - GRY logo – This is for use in instances where marketing the ATLAS Supply Module as a stand-alone product. Only use this version if grayscale or one color printing is a requirement.

Word Marks

Word Marks were created for each of the ATLAS Modules. Their intended use is for instances where the overall Arora ATLAS® product is promoted, and encompasses all 6 modules. Do not use these alone–they should appear only when the ATLAS logo with the tagline appears somewhere in the document, web page, or video. Here is an example of how they can be used as a grouping at the end of a video or back page of a document:

Color Word Marks for use on white or light colored backgrounds

Each of the following Word Marks are currently available in the following formats:

+ JPG + PNG

+ EPS (vector file) Should another format, such as grayscale, or whiten be required, contact marketing@aroraengineers.com with your request.

Arora ATLAS® Connect Word Mark

Arora ATLAS® Fix Word Mark

Arora ATLAS® Insights Word Mark

Arora ATLAS® Inspect Word Mark

Arora ATLAS® Request Word Mark

Arora ATLAS® Supply Word Mark

Logo Clearance

When using the Arora ATLAS® logo in conjunction with other elements such as other logos, text and graphics, keep these other elements a minimum distance from the logo equivalent to the height of the capital letters of the word ARORA. Additionally, logos should be kept at a minimum of 3/8” from the edge of a page, screen, etc.

When using Arora ATLAS® Connect, Arora ATLAS® Fix, Arora ATLAS® Insights, Arora ATLAS® Inspect, Arora ATLAS® Request, or Arora ATLAS® Supply logos in conjunction with other elements such as other logos, text and graphics, keep these other elements a minimum distance from the logo equivalent to the 75% of the height of the capital letters of the word ATLAS. In instances where the product short name (i.e. Fix, Inspect, and Supply) is shorter than the word ATLAS, the registered trademark symbol should not be included in the 75% clearance equation. Logos should also be kept at a minimum of 3/8” from the edge of a page, screen, etc.

Logo Minimum Size

Although it is understood that factors may exist that prevent adherence to this standard, the desired minimum size for each logo is as follows for print or digital applications:

Correct and Incorrect Logo Usage

Proper logo usage is important. Always consider the background when deciding which logo to use. Factors such as background color and contrast impact readability. The following examples are applicable to all versions of the Arora ATLAS® logos and Wordmarks.

Correct logo usage examples

Incorrect logo usage examples